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Dear John ,

What was your tipping point for the November 2024 election? You may have reached your tipping point back in 2015, or you may have just recently reached the point where you threw up your hands and said “Enough! I’m joining The Union and working to defend democracy!” No matter WHEN you felt that you just couldn’t bear MAGAuthoritarianism, we are thrilled to have you in our coalition!
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But WHAT was your tipping point? Tipping points are individualized and hard to predict. It could have been a single monumental event - like the insurrection of Jan 6. Or it could have been more of a drip, drip, drip of worrisome events and comments or a conversation with a friend or something more personal - like your kid’s school board banned one of your favorite childhood books from the school library. We are asking you to share your tipping point with others so that we can understand more about how to successfully connect with the millions of undecided voters. They are likely stuck on long-held assumptions and need just a little help from us to find their own tipping point.

So, here’s today’s CTA: Please share your own tipping point (or the tipping point of someone you nudged) with The Union democracy defenders on SLACK HUB - in the “Coffee Shop” channel ([link removed]) . By joining the discussion, you may find others who share your tipping point and learn of new influential events or circumstances that will be helpful in talking to persuadables. If you are OK with us using your tipping point and/or your name on social media please let us know in the channel. Otherwise, it will remain on SLACK HUB as you wrote it. If you are interested in exploring your tipping point further in a Substack piece, please submit your article to [email protected] (mailto:[email protected]) .

One of the best aspects of volunteering with The Union is that you meet so many Americans who truly care about our country and its future. We may not agree on everything, but we agree that we need to do everything we can to rally those already strong supporters of democracy AND also open the door to those who have yet to reach their tipping point. In so many cases, they are ready, but just need a gentle nudge and a welcome greeting. We are here to do that.

Thanks for all you do! And of course, don’t forget to check out the many new actions in the Action Center ([link removed]) after you’ve joined the Coffee Shop convo!

It will take ALL of us!

Your friends at The Union
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The Union is a single issue, pro-democracy coalition. While the Union is supported in its launch by The Lincoln Project and the reach of their 7 million followers, we are an independent, volunteer-driven, self-organizing force of people, partners, and actions aligned in defense of our democracy.

THE UNION IS A COALITION OF PRO-DEMOCRACY ORGANIZATIONS.
PAID FOR BY THE LINCOLN PROJECT, www.lincolnproject.us ([link removed]) .
Not authorized by any candidate or candidate’s committee.

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