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[ [link removed] ]Deforestation in Central and Eastern Europe's Carpathian Mountains

John,

For nearly a decade, IKEA has been on a land-buying frenzy, snapping up
old-growth forests in Romania.

The furniture giant is now the largest private landowner in the
country…and shocking new reports just exposed its destructive logging
practices in some of Europe’s last ancient forests.

In response, IKEA launched a PR push to discredit the research and mislead
the public. But we aren’t going to let them get away with it.

If enough of us chip in, we can hit back with a massive PR push of our own
to make sure the public learns the truth about where IKEA’s wood comes
from – and that the company’s green image is a lie – then target its CEO
with powerful ads until the company changes course.

Can you help save Romania’s ancient forests from becoming cheap furniture?



[ [link removed] ]Donate
$3
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IKEA prides itself on its environmental record, but its forest land buying
frenzy tells another story. It now owns 51,000 hectares (126,000 acres) of
land in Romania – where two-thirds of the country’s virgin forests have
vanished since 2007.

Now, it’s been exposed for clear-cutting these forests without permits or
environmental impact assessments. And this wood is ending up in furniture
from Germany to France to the UK.

This crisis goes way beyond Romania. IKEA is the globe's largest
individual consumer of wood – and it’s growing at a terrifying rate.
During the past decade, the furniture giant DOUBLED its wood consumption!

If we don’t force the company to clean up its act, soon it will be too
late. But we know that public pressure works to force IKEA to change
course. In 2021, an investigation revealed it was using illegally obtained
Russian wood in its children's furniture. After a major outcry, IKEA
promised to stop sourcing from the company using illegally obtained wood.

Now we need to turn up the heat once again to save Romania’s remaining
forests. Can you chip in so we can launch a major publicity campaign and
buy hard-hitting ads to embarrass IKEA’s leadership and force them to
change course?



[ [link removed] ]Donate
$3
[ [link removed] ]Donate another amount





  Thanks for all that you do,  
Allison and the Ekō team



---------------------------------

More information:

[ [link removed] ]IKEA blamed for Romanian forest destruction. Mongabay 25 April 2024

[ [link removed] ]Ikea has come under fire over allegations it's eating up ancient
forests in Romania. Business Insider 19 February 2022

 

Anything extra raised will power Ekō and our campaigns worldwide fighting
for people and the planet.

 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

Please help keep Ekō strong by chipping in $3. [link removed]