(Yes, we do cost more.)


** Why buy Real Good Fish instead of supermarket fish?
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Hi

We all love fresh fish. Of course, in an ideal world, we’d be shucking oysters on the beach and grilling fish caught straight from our line. But outside of seaside holidays, when daily convenience becomes a necessity, how can we ensure the fish we’re consuming is as fresh as it can possibly be?


Today, we’re doing just that. We’re breaking down the difference between supermarket fish and what you’ll receive with a Real Good Fish seafood subscription box, so you can be an empowered consumer - while enjoying the best seafood you can get your hands on.


Why “fresh fish” at the supermarket may be anything but.

When you step into a grocery store and see their glass cases lined up with “fresh” fish, it’s tempting to believe the presentation and marketing. After all, convenience! But as we’re about to discover, that fish may not be as fresh as we’d like it to be. Here’s why.


Long supply chains

It won’t come as much of a surprise, but fishermen aren’t dropping fish off at the grocery store for you to buy. To get that fish to the grocery store, it’s likely being handled by an unloader, processor, multiple distributors, and potentially even more stop points along the supply chain. All adding to the time taken from ocean to plate, and sometimes frozen, thawed, and re-frozen in the process.


The loss leader

Most grocery stores sell seafood as a loss leader, which means they don’t actually have fish on sale to make a profit. Rather, they sell fish as just another offering, so you’ll come in and purchase all the other things you need at home. So if they aren’t making money from this fish, do you think they’ll be purchasing the highest quality (and typically more expensive) fish? No. They'll be aiming to minimize their losses, so more often than not, will buy cheaper and poorer quality fish.


Ice = freshness … Right?

That bed of ice that the filets are laying on looks nice and cold, right? Good for the fish, right? Think again. The melting ice creates a layer of fresh water that degrades the fish in two ways. Firstly, the fresh water pulls nutrients and minerals out of the fish through osmosis, which compromises the texture. Secondly, the excess moisture damages the fish by making it soggy. Believe it or not, keeping your fish or filets dry and cold is the best thing you can do to hold and store your fish to optimize freshness, flavor, texture and shelf life. (Which is precisely why we wrap our fresh fillets in food grade cheesecloth, to wick away any moisture).


Where is your fish coming from?

When it comes to being equipped with knowledge about your food sources, it’s near impossible to achieve this with supermarket fish. Knowing who caught your fish and where it came from is a hard task. With many different businesses involved to get that fish to the store, it’s incredibly difficult to know where your fish has come from, with so many different species being intermingled. What’s more, most seafood consumed in the US is imported from overseas, traveling an average distance of 5000 miles from ocean to plate.


“Refreshed,” not fresh

You know what seafood is easiest to store and sell? Frozen fish that has been thawed to appear fresh - called “refreshed.” On its own, this may not necessarily be a bad thing, but when it’s layered on top of the additional problems outlined above, it adds another layer of “yuck” to the muck. Refreshed seafood is great when it’s been pulled straight from your freezer and thawed in your refrigerator. Then, you know exactly how long it’s been there and where it’s come from. We sadly can’t say the same for any refreshed fish at the grocery store.


Not feeling great

With all of these points, it is no wonder that people either get sick eating the wrong seafood, or don't have great experiences and think they don't like seafood. It’s simply unappealing! So let’s be honest. This blog hasn’t been a delightful one to write. Sharing the disadvantages of eating fish is never our preference. In fact, we want the opposite! We want you to get excited and inspired about eating seafood.

And since you’ve found yourself here, we know that you’re a passionate, educated consumer. Plus, if you’re anything like us, one of your most memorable meals would be based around seafood. On vacation at a small bistro in the Mediterranean? At a lobster shack on the cape? A seafood platter on an outdoor table, surrounded by friends and family? We all know how great seafood can be, and here at Real Good Fish, we want you to keep having that experience, time and time again.


Which is all exactly why we do what we do and became a business in the first place. So, what will you experience with Real Good Fish?
* We source the highest quality, sustainable seafood available, and bring it straight to your door from the fisherman who caught it.
* When you place an order with us, we source to order with our network of fishermen, so you can enjoy a variety of seafood that has been sustainably caught just days before it reaches your table. You can expect to receive up to 40 different species throughout the year with each piece of fish delivered sharing the story of who caught it, where it was landed, and what gear was used. Eating a wide variety of fish supports a healthy and sustainable ecosystem, minimizing our collective impact, and keeping things exciting in the kitchen.

Sound good? We think so. Thank you for supporting Real Good Fish.
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What we’ve been cooking
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Broiled Fish Tacos With Mexican Slaw ([link removed])

The versatility of the taco makes it such an iconic and useful method of eating all sorts of foods. It's wonderful that even the bounties of the ocean can fit right in the fold of a tortilla. Here, we use chili pepper rockfish, a meaty, flaky, and firm fish that absorbs a lot of the flavor in this recipe. This easy recipe is an easy method to prepare many kinds of fish.
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Halibut with Pea & Fava Puree ([link removed])

Served with a lemony, mint-spiked puree, this is a delicious go-to dinner halibut recipe. A beautifully flaky yet firm fish, halibut is the quintessential fish for many cooked fish dishes, treasured for its sweet meat and its texture.

If you have any questions, please contact us:
📧: [email protected] (mailto:[email protected])
☎️: 831-332-1234

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7532 Sandholdt Rd
Moss Landing, CA 95039-9649
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