Our 2X Match Challenge is ending soon.

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Dear Friend, Mother's Day is fast approaching, and so is the end of our $200,000 2X Match Challenge. With just days left to make DOUBLE the impact, we need your help now more than ever. Generous supporters Jim and Kelli have pledged a $200,000 gift to the Alzheimer's Association to support research efforts in honor of their mothers, Joan and Mary — but only if we can raise that same amount by May 13. Thanks to their generosity, any gift you make can be matched to support critical research efforts and help provide care and support. But we need your help to secure this matching gift and make double the impact in the fight against this challenging and deadly disease. Can we count on your generous first gift now, while your donation can still go TWICE as far? Friend, please don't wait to make double the impact. Alzheimer's steals everything — steadily, relentlessly, inevitably. Nearly 7 million Americans are currently living with Alzheimer's, and that number is expected to grow to almost 13 million by 2050. The more these numbers rise, the more likely we are to see Alzheimer's destroy the lives of our family members, our friends and our neighbors. Until we find a cure, the national cost of fighting Alzheimer's is expected to reach nearly $1 trillion by 2050 — greater than any other condition in the United States, including heart disease and cancer. But there's no price tag on the toll that Alzheimer's and other dementia takes on families. Your gift, which can go twice as far, is an investment in the health of future generations and one that can change the course of this disease. Friend, you've been an incredible ally in the fight to end Alzheimer's. Together, we can achieve our vital mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. But we need you to join the fight by making your first gift. The only way we can continue to lead the way in this fight and meet the growing need for care, support and research is with you — a dedicated, passionate, committed and caring partner — giving what you can. Please give today, before the opportunity to achieve 2X the impact ends. Thank you. With sincere gratitude, Michael Reich Chief Marketing Officer P.S. This generous match can help fight the disease destroying our families, our finances and our future — but we won't reach our goal without your help today. Please donate now, while you can have 2X the impact on our vision of a world without Alzheimer's and all other dementia.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2024 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.