For a movie that has had so much PR, Unfrosted sure was awful. Or maybe that was the tell.
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BRIEF REVIEW: Seinfeld's 'Unfrosted.'

For a movie that has had so much PR, Unfrosted sure was awful. Or maybe that was the tell.

Raheem Kassam
May 8
 
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I can’t help it. I’ll always love Jerry Seinfeld. I saw him in Vegas live last year, and it was one of the best shows I’ve ever seen in any category. Seinfeld itself, his eponymous show, even managed to survive one of the worst finales in TV history. But why, Jerry, why?

Why Bee Movie? Why Unfrosted? Why so many hacky and obviously unfunny vignettes cobbled together to make a “movie” about Pop Tarts? It’s not as if you need the money.

We get it. You like cereal. You ate a lot of cereal in Seinfeld. You leave the spoon in the bowl instead of in a drawer “because that’s where it’ll end up anyway.” It’s boyishly charming. But it’s not a movie. And no number of co-stars, Hugh Grant or not Hugh Grant, can salvage such a terrible tale which literally features a living ravioli that escapes into the air-duct system in Kellogg’s headquarters (I’m even making it sound funnier than it is).

Unfrosted is not worth anyone’s time. Especially not Jerry Seinfeld’s. 2/10.

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