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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJc=
GCk=3D.
May 3, 2024=20

All These Things That We've Done

Sometimes, all you need to do is wait.=20

Jim Hoft, founder of conspiracy site the Gateway Pundit, announced last wee=
k that the parent company behind it is bankrupt. He blamed =E2=80=9Cprogres=
sive liberal lawfare attacks,=E2=80=9D which is a funny way of saying =E2=
=80=9CNandini did it.=E2=80=9D=20

We laid the groundwork for this in summer 2020. Nandini personally had the =
site kicked off multiple ad exchanges =E2=80=94 including Criteo, Magnite, =
and AdRoll.=20

Then the real end came from filmmaker Aude Favre, who brought the receipts =
to an interview with a Google rep about their on-going partnership with Gat=
eway Pundit as part of a documentary.=20

The rep choked, and Google dropped the site shortly before the documentary =
premiered. The site clearly never recovered.



=20



She's Here, She's Claire, She's Everywhere

Claire attended Swayable=E2=80=99s Persuade 24 and had a chance to talk wit=
h The Drum=E2=80=99s Kendra Barnett. She broke down how adtech can threaten=
democracy =E2=80=94 and more importantly, how to fix it! "There is a real =
economy flourishing for disinformation and hate, and the adtech system is r=
eally to blame for that.=E2=80=9D (Check out the full interview!)=20

"Advertisers, if they had control over their own campaigns, wouldn't be in =
the places that are making the world a more unsafe place."



From left: Nandini, Claire, Arielle and Natasha at the Check My Ads NYC fun=
draiser.

Also last week, a longtime supporter hosted a fundraising event at their ho=
me in NYC (holla if you have a space we can do the same in!).=20

Claire gave a captivating pitch, with our Director of Intelligence Arielle =
Garcia chiming in, spreading our message of how to strip revenue from hatef=
ul content. Nandini, our Development Director Natasha Commissiong, and Her =
Bold Move were also there!



=20



Dini Done It

=F0=9F=9A=A8Breaking news: Nandini is on today's Fast Politics With Molly J=
ong-Fast! Give it a listen! We now return you to your regularly scheduled n=
ewsletter.

Nandini spoke at Yale as part of its Disentangling Disinformation series an=
d had a great time being her usual Dini self and letting everyone know we n=
eed to destroy ads before they destroy us. Look at how hard the invite goes=
!



And AdWeek had a great story on how Time=E2=80=99s Person of the Year story=
for Taylor Swift =E2=80=94 arguably their largest story of the year =E2=80=
=94 was declared brand unsafe, shutting advertisers out. Nandini explained =
how this is all the fault of brand safety companies:

=E2=80=9CDoubleVerify and Integral Ad Science's =E2=80=98sophisticated=E2=
=80=99 contextual intelligence technology is more rudimentary than their sa=
les reps tell you. Their mostly white- and male-run engineering teams train=
their models to sniff out ordinary words that news outlets need to use eve=
ryday like =E2=80=98feminism=E2=80=99, =E2=80=98racism=E2=80=99 and =E2=80=
=98gay=E2=80=99 =E2=80=94 and mark them as brand unsafe.=E2=80=9D



=20



Arielle Good Time

Publishers=E2=80=99 revenue struggles paint a bleak picture of what happens=
when we stand idle while big tech writes the rules. Arielle has the soluti=
on: hit a big ol=E2=80=99 reset button on the whole shebang to let publishe=
rs reclaim control and chart a better, more sustainable path forward. She l=
aid it all out at Beeler.Tech=E2=80=99s Navigator NYC.=20

=E2=80=9DBig tech has bought their way into every room, every closed-door m=
eeting, where they get to own the narrative, deflect, and keep marketers in=
the dark,=E2=80=9D Arielle said. =E2=80=9CThis is why sunlight is so power=
ful. We have to be willing to say the quiet part out loud.=E2=80=9D=20

=E2=80=9CThere is a huge appetite for change in the industry. And, yes, a s=
elect few at the very top trying to cash as many bonus checks as they can b=
efore the house of cards collapses. If those people get out faster because =
of our work, good. That makes way for the rest of us to focus on building a=
better, sustainable future.=E2=80=9D



Arielle also appeared on Digital Trust in the AI World: The Tension Between=
Privacy and Personalized Marketing, highlighting how advances in targeting=
put it at odds with privacy advocates (see the whole thing here). And less=
transparency won=E2=80=99t help anyone.=20

=E2=80=9DBig tech is using AI hype to distract marketers =E2=80=94 trying t=
o get them to give up more transparency and more control over where their a=
ds run,=E2=80=9D Arielle said. =E2=80=9CThis is bad for people, for markete=
rs, for publishers, and democracy. Don=E2=80=99t be distracted by the false=
promises of black-box algorithms. Advertisers have the right to know where=
their ads are running.=E2=80=9D



=20



Rachel Rides to Rideau Hall

Rachel Gilmore spoke at the Canadian Governor General's symposium on online=
hate last month! She shared her personal experiences of online harassment =
with people who have the power to do something about it (and you can see a =
fun lil' TikTok about her whole day here!).



Rachel speaking at Rideau Hall. Credit: MCpl Matthieu Racette / OSGG

Rachel and her family have faced threats because of her reporting on extrem=
ism, hate, and disinformation =E2=80=94 but she keeps doing the work. Becau=
se when journalists are silenced, disinformation fills the void.=20



=20



WHEW! That was a lot! Thanks for sticking with us to the end, and we=E2=80=
=99ll see you all next week!

Hugs,




=20



Follow us on socials

=20











=20

Fund the work

DONATE

=20

Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
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<!--[if mso]><center><![end-if]-->
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eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
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013b5c; max-width: 480px; margin: 20px auto 0px; text-align: center;"><span=
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Sometimes, all you need to do =
is wait. <br><br>Jim Hoft, founder of conspiracy site the Gateway Pundit, a=
nnounced last week that the parent company behind it is bankrupt. He blamed=
=E2=80=9C<a title=3D"progressive liberal lawfare attacks" href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJ=
eeLoH_rvDJcGCk=3D/2uo1G90lPJJGthoCidrdS7WEWCntlt8XnFdtWBxCrDc=3D" target=3D=
"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; f=
ont-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">progr=
essive liberal lawfare attacks</a>,=E2=80=9D which is a funny way of saying=
=E2=80=9CNandini did it.=E2=80=9D <br><br>We laid the groundwork for this =
in summer 2020. Nandini personally had the site kicked off multiple ad exch=
anges =E2=80=94 <a title=3D"including Criteo, Magnite, and AdRoll" href=3D"=
[link removed]
82i7-doJeeLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlNR6qPA981Ioha00AsvVTQI=3D" t=
arget=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;">including Criteo, Magnite, and AdRoll</a>.&nbsp;<br><br>Then the real en=
d came from filmmaker Aude Favre, who <a title=3D"brought the receipts to a=
n interview with a Google rep" href=3D"[link removed]
acking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJcGCk=3D/EXvLrZD_9S=
qBvfRTWlrAlNwp7Z2D5ATM5he_o8vNWt0=3D" target=3D"_blank" rel=3D"noopener" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;">brought the receipts to an interv=
iew with a Google rep</a> about their on-going partnership with Gateway Pun=
dit as part of a documentary.&nbsp;<br><br>The rep choked, and Google dropp=
ed the site shortly before the documentary premiered. The site clearly neve=
r recovered.</p></th>=20
</tr>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 20p=
x; max-width: 480px; margin: 0px auto 10px;"><span style=3D"font-family: Ge=
orgia, serif; font-size: 20pt; color: #013b5c;">She's Here, She's Claire, S=
he's Everywhere</span><em><br></em><br>Claire attended Swayable=E2=80=99s P=
ersuade 24 and had a chance to talk with The Drum=E2=80=99s Kendra Barnett.=
She broke down how adtech can threaten democracy =E2=80=94 and more import=
antly, how to fix it! "There is a real economy flourishing for disinformati=
on and hate, and the adtech system is really to blame for that.=E2=80=9D (<=
a title=3D"Check out the full interview" href=3D"[link removed]
/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJcGCk=3D/=
EXvLrZD_9SqBvfRTWlrAlNAVABOe7S5B5XjBLljXHeY=3D" target=3D"_blank" rel=3D"no=
opener" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">Check out the full inte=
rview</a>!)&nbsp;<br><br>"Advertisers, if they had control over their own c=
ampaigns, wouldn't be in the places that are making the world a more unsafe=
place."</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;=
">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem=
;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
p.neoncrm.com/neon/resource/checkmyads/images/image.png" alt=3D"image.png" =
width=3D"600" align=3D"center" style=3D"outline: none; text-decoration: non=
e; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: =
block; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; hei=
ght: auto;"><!--[if mso]></center><![end-if]-->
</figure>=20
</figure>=20
</figure>=20
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
; background: #ffffff; padding-top: 0px; padding-right: 10px; padding-botto=
m: 10px; max-width: 480px; margin: auto;"><span style=3D"color: #878787; fo=
nt-family: Roboto, sans-serif;"><span style=3D"caret-color: #878787;"><em>F=
rom left: Nandini, Claire, Arielle and Natasha at the Check My Ads NYC fund=
raiser.</em></span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margin=
: 0px auto 10px;">Also last week, a longtime supporter hosted a fundraising=
event at their home in NYC (holla if you have a space we can do the same i=
n!). <br><br>Claire gave a captivating pitch, with our Director of Intellig=
ence Arielle Garcia chiming in, spreading our message of how to strip reven=
ue from hateful content. Nandini, our Development Director Natasha Commissi=
ong, and&nbsp;<a class=3D"notion-link-token notion-focusable-token notion-e=
nable-hover" tabindex=3D"0" href=3D"[link removed]
ing/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJcGCk=3D/EXvLrZD_9SqBv=
fRTWlrAlBxTkgfGB69ruvl8i4VuTAg=3D" rel=3D"noopener noreferrer" data-token-i=
ndex=3D"1" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-=
annotation-unknown-block-id-1854196916">Her Bold Move</span></a> were also =
there!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">Dini Done It</span><br><br><em><strong>=F0=9F=9A=A8Br=
eaking news: Nandini is on today's Fast Politics With Molly Jong-Fast! <a t=
itle=3D"Give it a listen" href=3D"[link removed]
g/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfR=
TWlrAlGe92Kv9MeO57E_henkejTc=3D" target=3D"_blank" rel=3D"noopener" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">Give it a listen</a>! We now return =
you to your regularly scheduled newsletter.</strong></em><br><br>Nandini sp=
oke at Yale as part of its<a title=3D" Disentangling Disinformation series =
" href=3D"[link removed]
04toQP8nSo82i7-doJeeLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlIUjkHwCLf-oN291FWg=
dY0Y=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;">&nbsp;Disentangling Disinformation series </a>and had a great =
time being her usual Dini self and letting everyone know we need to destroy=
ads before they destroy us. Look at how hard the invite goes!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Disentanglingdis.png" alt=3D"Dis=
entanglingdis.png" width=3D"600" align=3D"center" style=3D"outline: none; t=
ext-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cle=
ar: both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text=
-align: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margin=
: 0px auto 10px;">And <a title=3D"AdWeek had a great story" href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-do=
JeeLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlOr9hq0e7n4PTq8Ei1hBzHU=3D" target=
=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Ad=
Week had a great story</a> on how Time=E2=80=99s Person of the Year story f=
or Taylor Swift =E2=80=94 arguably their largest story of the year =E2=80=
=94 was declared brand unsafe, shutting advertisers out. Nandini explained =
how <a title=3D"this is all the fault of brand safety companies" href=3D"ht=
tps://api.neonemails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82=
i7-doJeeLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlHRV4NfrFZxRzgp_KHMf448=3D" tar=
get=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>this is all the fault of brand safety companies</a>:<br><br>=E2=80=9CDoubl=
eVerify and Integral Ad Science's =E2=80=98sophisticated=E2=80=99 contextua=
l intelligence technology is more rudimentary than their sales reps tell yo=
u. Their mostly white- and male-run engineering teams train their models to=
sniff out ordinary words that news outlets need to use everyday like =E2=
=80=98feminism=E2=80=99, =E2=80=98racism=E2=80=99 and =E2=80=98gay=E2=80=99=
=E2=80=94 and mark them as brand unsafe.=E2=80=9D</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">Arielle Good Time</span><br><br>Publishers=E2=80=99 r=
evenue struggles paint a bleak picture of what happens when we stand idle w=
hile big tech writes the rules. Arielle has the solution: hit a big ol=E2=
=80=99 reset button on the whole shebang to let publishers reclaim control =
and chart a better, more sustainable path forward. She <a title=3D"laid it =
all out at Beeler.Tech=E2=80=99s Navigator NYC" href=3D"[link removed]
ils.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJc=
GCk=3D/EXvLrZD_9SqBvfRTWlrAlMP6Smv_UrG5HW49o55h9V8=3D" target=3D"_blank" re=
l=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;">laid it all out =
at Beeler.Tech=E2=80=99s Navigator NYC</a>. <br><br>=E2=80=9DBig tech has b=
ought their way into every room, every closed-door meeting, where they get =
to own the narrative, deflect, and keep marketers in the dark,=E2=80=9D Ari=
elle said. =E2=80=9CThis is why sunlight is so powerful. We have to be will=
ing to say the quiet part out loud.=E2=80=9D <br><br>=E2=80=9CThere is a hu=
ge appetite for change in the industry. And, yes, a select few at the very =
top trying to cash as many bonus checks as they can before the house of car=
ds collapses. If those people get out faster because of our work, good. Tha=
t makes way for the rest of us to focus on building a better, sustainable f=
uture.=E2=80=9D</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/cma_arielle_beelertech1080.png" =
alt=3D"cma_arielle_beelertech1080.png" width=3D"600" align=3D"center" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 aut=
o; float: none; text-align: center; height: auto;"><!--[if mso]></center><!=
[end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">Arielle also appeared on Digital Trust i=
n the AI World: The Tension Between Privacy and Personalized Marketing, hig=
hlighting how advances in targeting put it at odds with privacy advocates (=
<a title=3D"see the whole thing here" href=3D"[link removed]
ails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJcGCk=3D/EXv=
LrZD_9SqBvfRTWlrAlMyBVSNmeNcAhXeKDPpWkjc=3D" target=3D"_blank" rel=3D"noope=
ner" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">see the whole thing here</=
a>). And less transparency won=E2=80=99t help anyone. <br><br>=E2=80=9DBig =
tech is using AI hype to distract marketers =E2=80=94 trying to get them to=
give up more transparency and more control over where their ads run,=E2=80=
=9D Arielle said. =E2=80=9CThis is bad for people, for marketers, for publi=
shers, and democracy. Don=E2=80=99t be distracted by the false promises of =
black-box algorithms. Advertisers have the right to know where their ads ar=
e running.=E2=80=9D</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">Rachel Rides to Rideau Hall</span><br><br>Rachel Gilm=
ore spoke at the Canadian Governor General's symposium on online hate last =
month! She shared her personal experiences of online harassment with people=
who have the power to do something about it (<a title=3D"and you can see a=
fun lil' TikTok about her whole day here" href=3D"[link removed]
om/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJcGCk=
=3D/EXvLrZD_9SqBvfRTWlrAlKt93P1HRnKh2ctUjdEGkVo=3D" target=3D"_blank" rel=
=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">and you can see a=
fun lil' TikTok about her whole day here</a>!).</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;=
">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem=
;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
p.neoncrm.com/neon/resource/checkmyads/images/gg11-2024-0070-377.jpg" alt=
=3D"image.png" width=3D"600" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-ali=
gn: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure>=20
</figure>=20
</figure>=20
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
; background: #ffffff; padding-top: 0px; padding-right: 10px; padding-botto=
m: 10px; max-width: 480px; margin: auto;"><span style=3D"color: #878787; fo=
nt-family: Roboto, sans-serif;"><span style=3D"caret-color: #878787;"><em>R=
achel speaking at Rideau Hall. </em>Credit: MCpl Matthieu Racette / OSGG</s=
pan></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">Rachel and her family have faced threats=
because of her reporting on extremism, hate, and disinformation =E2=80=94 =
but she keeps doing the work. Because when journalists are silenced, disinf=
ormation fills the void.&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">WHEW! That was a lot! Thanks for stickin=
g with us to the end, and we=E2=80=99ll see you all next week!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;"> Hugs,</span><br><img class=
=3D"align-center" src=3D"[link removed]
heckmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1).png" width=3D"600" align=
=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpolatio=
n-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 au=
to; Margin: 0 auto; float: none; text-align: center; height: auto;"></p></t=
h>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
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<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
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color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
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rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJ=
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n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
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ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
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m;">
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em;">
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pi.neonemails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJe=
eLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlDIh6QAT7Y35s7kERgQ2iE4=3D" data-linkt=
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><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
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color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
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m;">
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em;">
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pi.neonemails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJe=
eLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlCCtNTB65kTzdp6Wb1Yn4dw=3D" data-linkt=
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: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
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-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
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ter; height: auto;"></a><!--[if mso]></center><![end-if]-->
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ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
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m;">
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em;">
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pi.neonemails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJe=
eLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlEbLwJ-vV3YHg9Lg4BlAg4I=3D" data-linkt=
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: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; heig=
ht: auto;"></a><!--[if mso]></center><![end-if]-->
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color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
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m;">
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em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJe=
eLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlFDulfvQhLEP3xohaIta4zA=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; Margin: 0 auto; float: none; text=
-align: center; height: auto;"></a><!--[if mso]></center><![end-if]-->
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<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0 0 16px; width: 100%; max-width: 4=
80px; margin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJcGCk=3D/EXvLr=
ZD_9SqBvfRTWlrAlIIc6h5da8N7GGtlA_QdKdE=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
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</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">&nbsp;</p></th>=20
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<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at [email protected]</span></p> </td>=20
</tr>=20
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</table></th>=20
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<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
o82i7-doJeeLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlE2Xe8-c8rVP36p4O55ONEA=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
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kicons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cl=
ear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center;=
border: none; display: inline; margin-top: 8px; margin-bottom: 8px; width:=
auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
ails.com/emails/tracking/click-link/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJ=
cGCk=3D/EXvLrZD_9SqBvfRTWlrAlGUbaIYm9KbPTyEeSvfPyNw=3D" target=3D"_blank" s=
tyle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
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p.neoncrm.com/nx/static/img/icons/social-media/darkicons/Twitter.png" borde=
r=3D"0" alt=3D"X" style=3D"outline: none; text-decoration: none; -ms-interp=
olation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto; Margin=
: 0 auto; float: none; text-align: center; border: none; display: inline; m=
argin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height: =
auto;"> </a> <a href=3D"[link removed]
nk/0Zrelnq2D1_04toQP8nSo82i7-doJeeLoH_rvDJcGCk=3D/EXvLrZD_9SqBvfRTWlrAlNSya=
CLafjKLuFSFywqWCxY=3D" target=3D"_blank" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5; margin: 5px; Margin: 5px;" title=3D"Website"> <img class=3D"email-=
icon" width=3D"24" src=3D"[link removed]
icons/social-media/darkicons/Website.png" border=3D"0" alt=3D"Website" styl=
e=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic;=
max-width: 100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none;=
text-align: center; border: none; display: inline; margin-top: 8px; margin=
-bottom: 8px; width: auto; object-fit: none; height: auto;"> </a>=20
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<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left; margi=
n: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
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May 3, 2024

All These Things That We've Done

Sometimes, all you need to do is wait.

Jim Hoft, founder of conspiracy site the Gateway Pundit, announced last week that the parent company behind it is bankrupt. He blamed “progressive liberal lawfare attacks,” which is a funny way of saying “Nandini did it.”

We laid the groundwork for this in summer 2020. Nandini personally had the site kicked off multiple ad exchanges — including Criteo, Magnite, and AdRoll.

Then the real end came from filmmaker Aude Favre, who brought the receipts to an interview with a Google rep about their on-going partnership with Gateway Pundit as part of a documentary.

The rep choked, and Google dropped the site shortly before the documentary premiered. The site clearly never recovered.







She's Here, She's Claire, She's Everywhere

Claire attended Swayable’s Persuade 24 and had a chance to talk with The Drum’s Kendra Barnett. She broke down how adtech can threaten democracy — and more importantly, how to fix it! "There is a real economy flourishing for disinformation and hate, and the adtech system is really to blame for that.” (Check out the full interview!)

"Advertisers, if they had control over their own campaigns, wouldn't be in the places that are making the world a more unsafe place."



From left: Nandini, Claire, Arielle and Natasha at the Check My Ads NYC fundraiser.

Also last week, a longtime supporter hosted a fundraising event at their home in NYC (holla if you have a space we can do the same in!).

Claire gave a captivating pitch, with our Director of Intelligence Arielle Garcia chiming in, spreading our message of how to strip revenue from hateful content. Nandini, our Development Director Natasha Commissiong, and Her Bold Move were also there!







Dini Done It

🚨Breaking news: Nandini is on today's Fast Politics With Molly Jong-Fast! Give it a listen! We now return you to your regularly scheduled newsletter.

Nandini spoke at Yale as part of its Disentangling Disinformation series and had a great time being her usual Dini self and letting everyone know we need to destroy ads before they destroy us. Look at how hard the invite goes!



And AdWeek had a great story on how Time’s Person of the Year story for Taylor Swift — arguably their largest story of the year — was declared brand unsafe, shutting advertisers out. Nandini explained how this is all the fault of brand safety companies:

“DoubleVerify and Integral Ad Science's ‘sophisticated’ contextual intelligence technology is more rudimentary than their sales reps tell you. Their mostly white- and male-run engineering teams train their models to sniff out ordinary words that news outlets need to use everyday like ‘feminism’, ‘racism’ and ‘gay’ — and mark them as brand unsafe.”







Arielle Good Time

Publishers’ revenue struggles paint a bleak picture of what happens when we stand idle while big tech writes the rules. Arielle has the solution: hit a big ol’ reset button on the whole shebang to let publishers reclaim control and chart a better, more sustainable path forward. She laid it all out at Beeler.Tech’s Navigator NYC.

”Big tech has bought their way into every room, every closed-door meeting, where they get to own the narrative, deflect, and keep marketers in the dark,” Arielle said. “This is why sunlight is so powerful. We have to be willing to say the quiet part out loud.”

“There is a huge appetite for change in the industry. And, yes, a select few at the very top trying to cash as many bonus checks as they can before the house of cards collapses. If those people get out faster because of our work, good. That makes way for the rest of us to focus on building a better, sustainable future.”



Arielle also appeared on Digital Trust in the AI World: The Tension Between Privacy and Personalized Marketing, highlighting how advances in targeting put it at odds with privacy advocates (see the whole thing here). And less transparency won’t help anyone.

”Big tech is using AI hype to distract marketers — trying to get them to give up more transparency and more control over where their ads run,” Arielle said. “This is bad for people, for marketers, for publishers, and democracy. Don’t be distracted by the false promises of black-box algorithms. Advertisers have the right to know where their ads are running.”







Rachel Rides to Rideau Hall

Rachel Gilmore spoke at the Canadian Governor General's symposium on online hate last month! She shared her personal experiences of online harassment with people who have the power to do something about it (and you can see a fun lil' TikTok about her whole day here!).



Rachel speaking at Rideau Hall. Credit: MCpl Matthieu Racette / OSGG

Rachel and her family have faced threats because of her reporting on extremism, hate, and disinformation — but she keeps doing the work. Because when journalists are silenced, disinformation fills the void.







WHEW! That was a lot! Thanks for sticking with us to the end, and we’ll see you all next week!

Hugs,








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