Friend — you’re an important part of our movement, so I want to make sure you hear from me directly about our plans to go BIG to elect champions for our environment and our democracy this November.

Bottom line: the New York Times recently highlighted that LCV Victory Fund will be running one of the most significant independent expenditure campaigns in the country to elect and protect pro-climate, pro-democracy candidates up and down the ballot.

Here’s how we’ll do it:

We’re launching a second-to-none field program to educate, mobilize, and turn out environmental voters to vote by mail, vote early, or vote on Election Day in 2024.

Our effectiveness stems from our tailored approach to voters. When engaged in a conversation, our highly trained organizers will connect with voters using a customizable script that allows canvassers to deliver a compelling persuasion or turnout message in real time while at the voter’s door.

In 2018, independent researchers verified that LCV Victory Fund’s field persuasion programs increased the margin of support for our endorsed candidates by seven percentage points on Election Day.
We’re saturating key voters with effective messaging that motivates them to support pro-climate, pro-democracy candidates.

Since 2010, LCV Victory Fund has been and continues to be a trusted messenger to reach the critical pool of climate voters, or people who care deeply about environmental issues and the climate crisis.

To boost motivation, we will use tested, locally salient messaging to define candidates, keep our universe of voters engaged, and mobilize them to vote. We will layer our message delivery tactics to produce a surround-sound effect.
We’re launching hard-hitting broadcast and digital advertising in states and districts where our message can have the most impact.

We will utilize digital, mail, radio, and television advertisements in states and districts where climate and environmental messaging will be best received and have the most impact among voters.

This broad reach will also garner attention from candidates and elected officials, showcasing the electoral influence of the environmental community. Through paid media, we will demonstrate that our movement shows up for leaders who champion strong pro-environment, pro-democracy policies.

This work is truly urgent. Narratives about candidates, the political landscape, and other messages that impact voter turnout are already forming. That’s why we’re investing our resources early — right now is when we can make the most impact in November.

We’re already making headlines — here’s what I recently told The New York Times:

“It’s hard to imagine higher stakes in these elections. We will be communicating with voters in the battleground states and in the key races about the stakes … and extreme peril of having Donald Trump and his MAGA acolytes and big oil pleasers back in office for another four years.”

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I’m grateful to have you in our movement. If you’re as fired up as I am, I hope you’ll make a gift to help us elect pro-environment, pro-democracy candidates this November.

Onward,

Pete Maysmith
Senior Vice President, Campaigns
LCV Victory Fund

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Paid for by LCV Victory Fund, www.lcvvictoryfund.org, and not authorized by any candidate or candidate's committee.