Responding to media landscape changes, AI guidelines, plus join HGL at events.

As digital media consumption continues to skyrocket, reaching voters via traditional communication methods has become increasingly difficult. A 2023 Pew Research study found that 56% of adults receive news from digital devices, with only 32% getting news from television. Another recent survey by Podcastle found that 28% of Americans are consuming less political media during the 2024 political cycle than in the last election.

This brings us to the latest installment of our Spotlighting Challenges Series ([link removed]) , focused on voters' changing media consumption habits with Mike Schneider and Carahna Batiste of Bully Pulpit International. We discuss how campaigns can meet this moment with relevant content, influencer marketing, and building authentic digital relationships with voters.

Today our good friends at Zinc Labs released their Quick Start AI Guidelines for Democratic Campaigns ([link removed]) , which HGL is proud to partner on alongside DigiDems and Cooperative Impact Lab. If you've been looking for how to get started on using AI responsibly, this is an essential resource with key guardrails and low-lift experiments to do so.

HGL has also been supporting key campaigns and progressive organizations in selecting their political tech stacks — reach out (mailto:[email protected]?subject=Political%20tech%20stack%20consults%20) if we can help your organization with yours. Hope to see you at our upcoming AI Open Mic on May 9th ([link removed]) on AI for fundraising!
AI Guidelines & Guardrails
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Today the Quick-Start AI Guidelines for Democratic Campaigns was released, a resource produced by Zinc Labs, in partnership with DigiDems, Cooperative Impact Lab, and Higher Ground Labs. If you’re interested in understanding necessary guardrails that will help campaigns get the most from generative AI while mitigating risks; practical steps for how to use AI for the long haul; and low-investment, high-value uses of generative AI that campaigns can use today — this free guide is for you.
View the AI Guidelines ([link removed])
Spotlighting Challenges: Media Consumption and Changing Habits with BPI
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Our newest installment ([link removed]) of our Spotlighting Challenges Series dove into the challenge of reaching voters in the current media landscape, highlighting the rise of digital consumption and new advertising forms like influencer marketing. Featuring interviews with Mike Schneider ([link removed]) and Carahna Batiste ([link removed]) , we discuss strategies that engage first-time voters, tackle misinformation, and meet voters where they are.
Read More ([link removed])
Join us at our next AI Open Mic
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Co-hosted by HGL’s Progressive AI Lab, Analyst Institute, Cooperative Impact Lab, and Research Collaborative, our next AI Open Mic ([link removed]) focused on Fundraising will be on Thursday, May 9 from 2-3pm ET. The event is an opportunity for progressive leaders to see applications of fundraising AI initiatives out in the field and ask questions on the intersection of AI and fundraising.

In April’s AI Open Mic on Organizational and Operational Usage, we covered organizational policies, AI policy and usage, research automation, exploring online narratives about and by communities, and more. Catch the recording here ([link removed]) if you missed it.

Interested in presenting a case study at the May AI Open Mic or a future one? Reach out to [email protected] (mailto:[email protected]) .
Register for May AI Open Mic ([link removed])
AI for Organizing & Campaigns Hackathon
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HGL is supporting our friends at Cooperative Impact Lab for the first AI for Organizing & Campaigns Hackathon ([link removed]) on May 31st in San Francisco. This event will gather developers, designers, organizers, and campaigners to explore innovative uses of generative AI. Participants will spend the day working in teams to address problems faced by campaigns and organizations, culminating in a public showcase & happy hour. CIL is currently recruiting participants, challenge statements, and advisors for the event. Learn more & RSVP here ([link removed]) .

HGL at Arena Summit
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Our Founder & Managing Partner Betsy Hoover and VP of Program & Partnerships Leah Bae helped kick off the Arena Summit as panelists in the opening panel, Generative AI: Opportunities, Risks, and the New Political Frontier. We also led a workshop on the Political Tech Landscape and the tools available within it. Thanks to the organizers and ~500 Arena Academy participants who showed up for a better democracy. Check out the AI resources shared at the panel here ([link removed]) .
Highlighting the HGL portfolio

Check out 40+ political tech job openings on the HGL Portfolio Jobs Board ([link removed]) . Apply to be the Digital Strategist at Social Currant ([link removed]) , Client Success Support Specialist at Civitech ([link removed]) , Senior Mobilization Events Manager at Relentless ([link removed]) , Senior QA Analyst at New/Mode ([link removed]) , and more.
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We are proud to share our newest investment in Momentum ([link removed]) , an AI-powered fundraising platform that gives fundraisers access to multiple donor engagement tools.

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Change Research ([link removed]) (HGL2) is hosting a webinar on Friday May 3rd 12pm ET on their latest deep-dive on women voters’ states of mind, two years after the Dobbs leak. Register here ([link removed]) .

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Greenfly ([link removed]) (HGL4) closed an oversubscribed round of equity investments totaling $14 million, led by sports tech-focused VC fund ADvantage ([link removed]) .

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Quiller ([link removed]) (2023 investment) is now offering several new content types on their platform, designed to boost efficiency, including: Press Releases, Digital Ad Copy, Long-Form Content (Op-eds).

Plural ([link removed]) co-founder Damola Ogundipe and Civitech ([link removed]) founder Jeremy Smith were recognized by Purpose Jobs as some of the Top CEOs to Watch in 2024 ([link removed]) .

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Enjoy our content? Follow us on LinkedIn ([link removed]) for regular updates on political tech, innovations, and events and opportunities. See you there!

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