Friend, 

As much as we want this race to be a complete landslide, it’s going to be a close one. Even 91 criminal charges aren’t going to deter roughly 46% of the country from voting for Trump. And on top of that, we have this anti-vaxxing, faint-voiced “Kennedy” whose main goal is to steal votes from President Biden. Any way you slice it, this is going to be very, very close. That’s why we’re taking action.

We’re still projecting that this election is going to come down to seven battlegrounds. Of those seven, four are the whole ball game: Arizona, Wisconsin, Michigan, and Pennsylvania. That’s why we launched Operation RedZone in Arizona and Wisconsin – they really are “ground zero” for democracy this year.

We’ve launched our first three ads to voters. First off, we’re asking the question Trump probably wishes he could take back: Are you really better off than you were four years ago? (Yes.)

Now we’re making sure that women under the age of 38 in both states know the truth: Trump and MAGA are coming for women’s reproductive freedom. They want to ban abortion, IVF, and even contraception.

And in Arizona specifically, we’re making sure Bannon Line voters don’t forget their mutual disgust of Trump and Kari Lake’s lies:

Now for the numbers. We’ve shown these ads digitally over a million times so far in the two states. Remember – our first round of targets are about 25,000 women under 38 in each state. So by now, they’ve seen our messages over 20 times. Each.

As for the impact? You know we say to ignore the head-to-head polling, but the trend in both states has moved towards President Biden by at least four points. Both races are a dead heat. That’s real movement.

That’s the pace and momentum we need to maintain from now until Election Day so that we can peel these women off of Trump and make sure we’re banking votes for President Biden. As we get closer to Election Day, we’ll continue to broaden our targeting, but these voters are too important to ignore.

You’ve helped us get this far. We’ll check in regularly with updates on what the most important voters are seeing and how often they see it.

Now please help us keep pushing. We may be six months out, but to us, the finish line may as well be tomorrow. We will not let up until this election is won, and we need you to help us get there >>

-The Lincoln Project