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| Why study Product Management? |
Product development provides value to customers. And in order to be as successful as possible, the end-to-end process requires skilled management and leadership, whether you’re in charge of bringing new products to market or improving upon existing ones. In fact, when surveyed nearly 70% of product managers agreed that product management is a leadership role.
Source: Product Management Festival, 2020
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| DURATION |
4 Months,
4-6 hours per week |
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| FORMAT |
| Online Async with 6 Live sessions with faculty |
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In the Product Management programme—offered by Singapore Management University—you can gain the competencies you need to lead product innovation that meets the evolving needs of customers in the digital disruption era.
Through video lectures led by distinguished SMU faculty, you will learn how to:
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Develop the product mindset needed to bring viable products (or services) to market |
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Define the problem a product will solve, map the customer's journey and create user personas |
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Use design thinking to generate innovative ideas and solutions to design problems |
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Analyse strategies and frameworks for developing, marketing and selling a product |
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Evaluate product road mapping and prototyping decisions using various product management techniques and practices |
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Outline a plan to create a competitive scalable product using key product development strategies and frameworks |
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Develop an understanding of the different types of pricing strategies and formats in launching a new product, and how an innovative pricing strategy can be a critical differentiator in launching a new product |
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| Faculty |
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| Kapil R Tuli, PhD |
| Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University |
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| Shantanu Bhattacharya, PhD |
| Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management) |
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| Markus Karner, PhD |
| Academic Director, Executive Development |
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| Patrick Tan, PhD |
| Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track |
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| Srinivas K. Reddy, PhD |
| Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative |
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| Ilya Cuypers, PhD |
| Full-time Faculty
Associate Professor of Strategic Management; Area Coordinator, Strategy & Organisation; Lee Kong Chian Fellow |
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| Tamas MAKANY |
| Full-time Faculty, Associate Professor of Communication Management (Practice) |
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| GOMULYA, David |
| Full-time Faculty
Associate Professor of Strategy & Entrepreneurship; Academic Director, Master of Science in Innovation |
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| Is This Programme Right for Me? |
The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:
Industries:
IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and Beyond
Functions:
Technological Management, General Management, Operations, and Consulting
This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.
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| Flexible payment options starting from USD 680 available. |
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@Copyright 2023 Singapore Management University. All rights reserved. |
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| Singapore Management University is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of SMU.
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Emeritus Institute of Management | Committee for Private Education Registration Number 201510637C | Period: 29 March 2022 to 28 March 2026.
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