Folks,

I know you are busy, so I will keep this brief.

My campaign has a critical fundraising deadline at midnight. I talked to my finance team and we're falling WAY behind on our goal, so I’m reaching out to my top supporters for a helping hand.

If everyone who read this email chipped in $5, yes just $5, we would reach our goal instantly. So, know that your support at this moment is critical.

If you’re able, please contribute $5 to help us meet our goal and win big in November.

Gratefully,
Herb