EWG

Hi there friend,

Just wanted to check in on your 2024 EWG Giving Statement (see below).

I need to update EWG’s finance team on April’s fundraising numbers, and with less than two days left, we’re not quite at our goal. What we raise by midnight tomorrow will help shape what we can do to protect your health and the environment in the coming months.

EWG could really use your help right now. Any donation amount – no matter how small – can make a big difference.

Thanks for your support, friend.

Casey Dumasius
Senior Digital Marketing Manager, EWG

---------- Original Message ----------
To: [email protected]
From: Maura Walsh, EWG
Date: April 19, 2024
Subject: Time-sensitive

Hi friend,

I am going to get straight to the point: EWG cannot do all that it needs to protect your health and the environment if we don’t meet our fundraising benchmarks – and we have a significant Earth Day goal in less than four days.

We checked our records and saw that you haven’t yet donated to EWG. Take a look:

Your 2024 Giving Statement

Email: [email protected]

2024 Status: PENDING

2024 Earth Day Donation: PENDING Update by making a gift>>

With just days to go, we’re still $24,756 short of our $100k goal. EWG needs your support – urgently – to ensure we can continue the fight to protect our health and the environment in 2024. Please make your first gift of $15 or more and we’ll send you our new Dirty Dozen™ and Clean Fifteen™ bag tag as a thank-you.

Each year, we build our budget to reflect the research and reporting our teams are planning. Falling short means cutting back on our work and could jeopardize the advocacy and research you count on. That’s why every single dollar is crucial.

We’re counting on your support to help us:

•	Petition the FDA for more regulation of dangerous food additives in processed foods.
•	Fight for stronger protections against toxic pesticides, like cancer-linked glyphosate and Parkinson’s-linked paraquat, and continue EWG’s groundbreaking pesticide research.
•	Expand our work on testing for toxic chemicals in our food, water and consumer products. EWG’s testing program uncovers hazardous levels of under-regulated chemicals, like asbestos, glyphosate and PFAS, in our homes, bodies and environment.

Don’t put it off. Our goal of reaching $100,000 by midnight on Earth Day, 4/22, is ambitious but critical. In short? There’s too much at stake – we can’t afford not to reach our goal and risk the advocacy and research that I know you count on.

Get your 2024 support on the record: Make your first tax-deductible gift to EWG right now. Any amount makes a difference.

Best wishes,

Maura Walsh
Executive Vice President, Marketing and Communications

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EWG's mission is to empower people to live healthier lives in a healthier environment. EWG is a non-profit and non-partisan organization. The EWG Action Fund, a separate sister organization ofEWG, is a legislative advocacy organization that promotes healthy and sustainable policies.

EWG
1250 I Street, NW, Suite 1000, Washington, DC xxxxxx
202-667-6982 | [email protected]