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Indivisibles,

Sarah here -- one of Indivisible’s co-founders and Chief Campaigns
Officer. 

If your email inbox is anything like mine, you’re going to get a lot of
emails today from organizations not all that different than Indivisible
telling you about the oral arguments unfolding at the Supreme Court in the
Idaho v. United States case (also known as the one with anti-abortion
extremists arguing that a pregnant woman experiencing a medical emergency
shouldn’t be protected under federal law and doctors should have to wait
until she’s really dying before performing a life-saving abortion. But
more on that later and, in the words of the Chairman, 🎵 I hate it here
🎵). 

You’ll get emails from the DNC. The DCCC. PACs and funds that, honestly,
I’ve lost track of because there are just so many. Candidates running for
every level of office you can possibly imagine from places that you’ve
probably never heard of, let alone lived in. 

Am I right so far?

All of them are going to talk about the stakes. They’re going to remind
you that Republicans want to ban abortion nationwide. They’re going to ask
you to be outraged, sign up, add your name, or [ [link removed] ]chip in.

They’re not wrong. And look, we send emails like this most days too --
anger is a powerful motivator!

But here’s what I also know: You’re already angry. And you sure as hell
don’t need another Supreme Court case to know how high the stakes are. 

That’s why today, I’m not going to spend a lot of column inches walking
through what’s happening at the Supreme Court (you can [ [link removed] ]read this
explainer). Instead, I’m just going to tell you how we win, so hopefully,
we can take a little breather from the anger that has become such a normal
part of our lives (and inboxes) over the last seven years.

Enter: Double-Haters

TL;DR, Double-Hater voters are the folks who are unsatisfied with both
Donald Trump and Joe Biden.

✅ They make up about one-fifth of the electorate.

✅ They consist of an equal number of Republicans and Democrats.

✅ They’re slightly younger than the general population, but not by much. 

✅ While Donald Trump won this group in 2016, Joe Biden won them in 2020.

They’re critically important, incredibly volatile, and a key part of how
we retake our Democratic trifecta in November.

How? 

Even though there are a lot of issues that we disagree with the
Double-Haters on, there’s one area where we’re pretty damn aligned:
reproductive freedom. And we can use that alignment to bring them into our
pro-democracy, pro-abortion coalition if we do it right. 

‘Donald Trump Did This’ is a Soundbite with a Purpose

Over the last several weeks, as reporters breathlessly covered Donald
Trump’s comments on abortion bans as new positions (reader, they’re not),
you may have noticed that President Biden and Vice President Harris have
been making the rounds with one soundbite: Donald Trump did this.

[ [link removed] ]Screenshot of Biden's ad that reads, 'Donald Trump did this.'

It’s a powerful ad. I shared it -- you probably did too. But, did you
realize that they’re not talking to us?

They’re talking to the Double-Haters. 

Because here’s the thing: A significant challenge we face with
Double-Hater voters is their lack of awareness about Donald Trump’s true
stance on abortion. Many of them are unaware that he has bragged about his
role in overturning Roe v. Wade. Few know that on the campaign trail, he
once said that women who get abortions should be punished. Even fewer make
the connection between his campaign promise to overturn Roe and what is
happening across the country right now. For a lot of these folks, this is
all new information. 

These Double-Haters don’t perceive Donald Trump as particularly religious
or with strong moral convictions against abortion. If they attribute his
stances to anything, it’s simply opportunism and feeding his ego. In other
words, they don’t believe that Trump is really pro-life -- they just think
that he’s pro-Trump.

They’re not far off base here. But this little fact is important -- if you
want these people to believe (as we do) that everything Donald Trump says
today about how he wouldn’t sign a national abortion ban into law is
bullshit, you have to lean into what these voters already believe about
him.

That means anytime there is breaking news in the next several months (like
there is today) on another state ban, Supreme Court case, or misleading
Trump statement, this is how we have to talk about it with these
Double-Haters in mind:

* Clarify Trump’s stance: Proactively communicate Donald Trump’s efforts
to overturn Roe and how those efforts are directly responsible for
state-level attacks on our reproductive freedoms today. Remind voters
what he has done, and what he would do if given the chance, without
getting into the weeds.
* Connect Trump to Republican extremism: Consistently link Donald Trump
and allies to their extreme, unpopular positions on abortion that
alienate mainstream voters. Call attention to Project 2025, the 1000+
page MAGA blueprint for how a second Trump administration will pack
the federal government with extremists eager to implement those
positions.
* Remind voters Trump can’t be trusted on abortion because he will do
anything to get elected. Unlike the rest of the GOP, Double-Hater
voters do not perceive that Trump has any strong religious or moral
convictions against abortion -- but voters are willing to believe that
he will do whatever is politically convenient for him, including
signing a national abortion ban if it comes to his desk as president,
if the argument is made.
* Provide contrast: Offer a forward-looking message with a sharp
contrast of a world under Republican control and a world under
Democratic control -- e.g., Donald Trump and Republicans will ban
abortion nationwide if given the chance; President Biden and Democrats
will codify abortion rights with a Democratic trifecta in 2025.

Here’s what you can do right now to help with this critical group: 

 1. [ [link removed] ]Join our national phonebank. We need you to show up on May 2 to
talk to voters about what’s at stake and what a future under Donald
Trump and Republicans would really look like -- you’ll get a chance to
put some of these message frameworks to good use.
 2. [ [link removed] ]Help us spread the word with voters about what’s happening at the
Supreme Court today. Use our digital toolkit to talk to people about
the fact that anti-MAGA extremists, emboldened by Donald Trump and his
enablers, are currently making a case for criminalizing doctors and
preventing pregnant women from getting emergency abortion care. Remind
folks that Donald Trump did this.
 3. Hold your Republican members of Congress accountable by educating
voters about their extremism. If your Republican representative or
senator (or both!) were one of the 121 members of Congress who signed
onto an amicus brief in support of Idaho’s absolutely cruel abortion
ban ([ [link removed] ]you can check here), they’re counting on the fact that likely
no one is going to know about it. Call them using our [ [link removed] ]House or
[ [link removed] ]Senate script and then follow the instructions post-call to make
sure their voters know about it (just click the red “I’m Done!” button
and you’ll get your next to-dos). 
 4. [ [link removed] ]Chip in so we can talk to more double-hater voters, bring them into
our coalition, and win in November. I know, I know -- you’ve got a lot
of fundraising asks in your inbox today. But the work that we’ve got
to do this year is really not possible without your support. Period.
And the math here is simple: The more that you can send our way, the
more voters we can talk to.

We can’t just be angry, y’all. It’s just not enough. We need to be
strategic, proactive, and relentless. THAT is how we win.

Let’s get to work.

In solidarity,
Sarah Dohl
Chief Campaigns Officer, Indivisible

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