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How to Leverage Person-to-Person Texting Amid COVID-19 ([link removed])

Person-to-Person scalable texting was already on the rise before the appearance of Coronavirus, and now with campaigns and organizations having to cancel in-person events and scale back door-to-door canvassing, we’ve seen an explosion in P2P texting.

This will be a crash course in how to effectively and personally engage your target audience via P2P texting, as well as an opportunity to share proven best practices and answer your questions about how to most effectively utilize P2P to reach your campaign and organizational goals.

We will also highlight key things you should look for and critical questions to ask any P2P platform before signing up.

When: 2:00 - 3:00 p.m. EST, April 6, 2020

Featuring:
Dana Cichon, Director of Marketing, RumbleUp; Jessica Becks, Director of National Accounts, RumbleUp; Spencer Sullivan, Vice President of Partnerships, RumbleUp

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Check out AAPC's additional webinars in April:
Leveraging Digital Fundraising in Times of Uncertainty ([link removed])

During these unprecedented times, consultants are quickly pivoting to digital strategies to keep in touch with supporters and constituents. Join us for an expert panel discussion on digital fundraising basics. Our speakers will discuss the tools you need to be successful in keeping your campaigns afloat and fundraising etiquette in a time of crisis.

When: 2:00 - 3:00 p.m. EST, April 9, 2020

Featuring: Tracy Dietz, CEO, DonorBureau; Bill Wong, Principal, Bill Wong LLC; Maggie Paulin, Senior Account Strategist, Campaign Solutions; Cheryl Hori, Founder and Chief Strategist, Pacific Campaign House; and Lindsay Jacobs, Executive Director, Majority Money
Building Trust with Voters in a Time of Heightened Skepticism ([link removed])

The 2020 election cycle is happening during a time of heightened skepticism in American politics. The United States Postal Service® conducted new research to learn more about current voter perceptions on political advertising channels – including television, digital and direct mail – and to determine how to use political advertising to build trust with voters.

During this webinar, you will learn about the findings from the newly released whitepaper and hear insights on how campaigns can strategically target voters for the 2020 election cycle.

When: 2:00 - 3:00 p.m. EST, April 8, 2020

Featuring: Danielle Cendejas, Senior Vice President, The Strategy Group; Renee Dabbs, Principal and Founder, Renee Dabbs LLC;
Julie Heinrich, Senior Vice President, Weber Shandwick; Colleen Learch, Executive Vice President, KRC Research; and Donald Nichols, National Lead of Political Mail, USPS®

Webinar courtesy of:
Will Voters Answer Your Phone Calls During the 2020 Election Cycle? ([link removed])

Despite the adoption of online channels, phone calls remain a key part of a winning campaign. Yet, 88% of calls go unanswered, and there is often no way for campaigns to know if their calls are even getting through to voters.

When voters answer the phone, they can be polled, donate, engaged, and inspired to vote. Unanswered calls waste valuable resources and put election results at risk. However, there are steps you can take to increase call trust which leads to more voter conversations and more productive conversations while using less resources. Attend this informative webinar where Neustar’s Research and Polling Director will discuss how to ensure voters receive, answer and trust your calls. The webinar will include a review of political polling ROI case studies on how Neustar services are producing 50%+ increases in outbound dialing efficiencies.

When: 2:00 - 3:00 p.m. EST, April 29, 2020

Featuring: Chris Clark, Neustar, Director of Research and Polling

Webinar courtesy of:


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