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Hi there John xxxxxx,
Thank you for being involved with the Labour Party in London. I'm incredibly grateful for your support.
I'm reaching out today to ask you to chip in to Sadiq’s campaign for Mayor. But before I ask, you deserve an explanation of why your support right now is so important.
The reality is that we’re all in the middle of a really tough election - the toughest yet for Sadiq and our team.
Winning a third time in a row was never going to be easy. But the Tories - surprise, surprise - are playing dirtier than ever. They’re flat out lying about us to scare Londoners. And they changed the voting system to rig the game.
To top it all off, they changed the law so they can spend 80% more than they did last time. And, I'm sorry to say, even after everything we’ve done together to keep up - we can see they’re outspending us.
And it’s starting to work - our lead dropped by 11% in the last month in the latest poll. If things keep going this way, we’ll have a hard-right Tory mayor in a few weeks.
But the one edge Labour always has over the Tories is you, John xxxxxx. They’ll never match our strength in numbers - ordinary people happy to pitch in. And they know it, which is why they’re desperate to outspend us.
The problem is we can only counter their small number of big donors together if enough of you chip in, and often enough. And with the election just 13 days away, we’re quite simply nearly out of time to make a difference.
Now that I’ve explained, here’s where I ask you to donate.
Please make a contribution to London Labour right now to stop the nightmare of living in a Tory city. I would not ask if your support wasn’t critical.
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