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It’s been an exciting spring at the Ad Council as we continue to inspire action and drive change around some of the most important social causes. First up, Stephen A. Smith gets personal about his mental health journey in our latest "Love, Your Mind" creative—even making a special appearance on “Morning Joe” to discuss the campaign. In recognition of Distracted Driving Prevention Month, we developed creative content promoting safe driving practices. Next, we explore the power of hyperlocal strategies in a new campaign to address gun violence. And on the blog, we interview our newest Champion for Good as he shares how his company is using education technology to address youth mental health. We also share the latest trends from our time at AdWeek’s Social Media Week, and more! |
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Stephen A. Smith: Your Mental Health is “Not Up for Debate”
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Together with Huntsman Mental Health Institute, we’re thrilled to share the newest addition to our “Love, Your Mind” campaign featuring Stephen A. Smith—esteemed sports analyst and host. In the creative, Stephen A. addresses the impact of family tragedies on his mental health and how he found healing by opening up about his emotions. In sharing his personal journey, he highlights the importance of seeking support and normalizing mental health conversations, especially among Black men. This campaign is a reflection of our commitment to foster a more open, accepting and proactive society when it comes to mental health. Watch the creative today! |
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Creating Safer Roads During Distracted Driving Prevention Month and Beyond
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In response to the staggering toll of distracted driving incidents, which claimed more than 3,300 lives and caused an additional 289,000 injuries in 2022 alone, our ongoing partnership with the National Highway Traffic Safety Administration continues. For Distracted Driving Prevention Month this April, we launched new creative assets to raise national awareness about the dangers of using cell phones while driving. Developed by For Goodness Sakes, the compelling digital and out-of-home assets feature text messages from loved ones, colleagues and friends urging drivers to keep their eyes on the road. Learn more about our partnership to create safer roads. |
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Local Campaign, National Impact: Illinoisans Encouraged to “Pause to Heal”
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In partnership with the Illinois Department of Public Health and Brady, we are excited to launch "Pause to Heal"—a life-saving campaign designed to prevent firearm suicides and other shootings by raising awareness about the state’s Firearm Restraining Orders, legal measures to restrict firearm access. The first phase of this multi-state campaign begins in Illinois, where research shows that only 10% of Illinoisans are aware of the power families have to temporarily restrict access to guns and ammunition from family members in crisis. Through hyperlocal strategies, we're educating communities about these laws and driving action to address gun violence as a public health crisis. See how we’re partnering to reduce gun violence and save live! |
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- Meet Mike Durham our latest Champion for Good and the chief executive officer of Peachjar, as he shares how their team is using education technology and accessible resources to address students’ mental health.
- Also on the blog, our social media team shares the trends we saw at AdWeek’s Social Media Week—including influencer marketing strategies, the power of social listening, advice for aspiring CMOs and more.
- As summer approaches, learn how to plan a successful internship with these helpful tips.
- And if you didn’t catch Stephen A. Smith on MSNBC’s “Morning Joe” discussing our latest “Love, Your Mind” creative, watch the powerful and moving segment today!
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