From Bert Wander - Avaaz <[email protected]>
Subject COVID-19: An urgent Maasai cry for help
Date April 5, 2020 6:44 AM
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Avaaz usually sends about one email per week, offering a chance to take quick action on an urgent global issue. If you received this message in error, or would prefer not to receive email from Avaaz email [email protected] or click here to unsubscribe:

[link removed] Dear friends,

I just received an urgent cry for help from Nashulai, the award-winning Maasai-led nature conservancy in Kenya that our movement helped to launch.

COVID-19 has devastated Nashulai, and the brave community behind this visionary conservation project are staring starvation and destitution in the face. The conservancy relies on tourism, and it's collapsed. As a result, there have been massive job losses amongst the Maasai who live there. There's no money, no food, and no healthcare. With rangers laid off, and poverty rising, poachers could soon prey on the conservancy’s amazing wildlife.

Nashulai needs a miracle. And that miracle could be us.

Maasai elders have put together a bold emergency plan to feed thousands of people, set up healthcare facilities, and protect wildlife. But to do it, they must urgently raise funds -- and that’s where we come in.

I know many of us are facing serious challenges of our own right now. But if enough of us chip in just the cost of a coffee, we can help save Nashulai. And, any extra funds we raise will be used to help other vulnerable communities, and to power crucial campaigns in response to the pandemic. No other movement can raise the money fast enough -- to answer this cry for help, donate now:

I'LL DONATE $2
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I'LL DONATE $4
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I'LL DONATE $8
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I'LL DONATE $16
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I'LL DONATE $32
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OTHER AMOUNT
[link removed] Four years ago, our movement raised money to bring the beautiful vision of Nashulai to life, transforming this ancient wildlife corridor into the world’s first Maasai-led conservancy, where people and wildlife live in harmony.

Nowthe shock of coronavirus could derail the whole thing. But the Maasai are responding with the same vision that created Nashulai -- and have come up with an amazing plan that will save lives and leave the conservancy stronger than ever! If enough of us chip in now, we can:

- Deliver emergency food supplies and scale up crop planting to feed the community;
- Create a healthcare and isolation facility, and ensure health supplies for everyone;
- Launch a massive awareness programme, with radio ads and flyers in local languages;
- Fund rangers to protect wildlife against poachers for the next year;
- Create an emergency fund to support other vulnerable communities around the world;
- Campaign for debt cancellation, ceasefires, and other measures to help the world’s poorest people.
Right now, we have a very real chance to save lives and make a huge difference to the brave Maasai people, and others like them, with support and campaigns to protect the most vulnerable all over the world. Let’s answer their call -- chip in now:

I'LL DONATE $2
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I'LL DONATE $4
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I'LL DONATE $8
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I'LL DONATE $16
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I'LL DONATE $32
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OTHER AMOUNT
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Just a few months ago, some of our team visited the conservancy and shared a beautiful human connection with the Maasai -- we danced around the fire, and laughed and cried together as we swapped stories of resilience. Now it’s time to turn that connection into the miracle Nashulai needs.

In solidarity and hope,

Bert, with Marigona, Christoph, Martyna, Ricken and the rest of the Avaaz team.

To find out more about Nashulai, check out this amazing short video
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<br>PS - This might be your first donation to our movement ever. But what a first donation! Did you know that Avaaz relies entirely on small donations from members like you? That's why we're fully independent, nimble and effective. Join the over 1 million people who've donated to make Avaaz a real force for good in the world.<br><br>
More information:
Nashulai Maasai Conservancy
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This Inventive Safari Camp Uses Collaboration To Invest In Kenya's Maasai Community And Wildlife (Forbes)
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Coronavirus-fuelled tourism meltdown yields pros and cons for conservation (The Globe and Mail)
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