Disinformation and the Paywall DilemmaHow do we fight disinformation when so much of the good information is behind paywalls?
Good journalism is slow, difficult, and expensive; misinformation and malinformation* are quick, easy, and cheap. Good journalism requires time for research and editors checking the work. Bad journalism does away with all that — just type up whatever you want, don't worry about whether your sources are reliable or even if you have sources, and hit publish without anyone checking your work. Bad journalism can make money on ads alone by simply publishing lots of content that is some combination of salacious, gossipy, or bias-confirming. Good journalism, however, needs additional sources of revenue. Thus, much of it is now behind paywalls. In a nutshell, this is the paywall dilemma. We have an internet where misinformation and malinformation is easy to find but good information is hard to get to, and no one has quite figured out how to solve this problem. I was reminded of the paywall dilemma this week while reading an article in The Atlantic (behind a paywall, ironically) by Richard Stengel titled, "Democracy Dies Behind Paywalls: The case for making journalism free—at least during the 2024 election" (gift link).
Stengel argues that news sites should make all their 2024 election coverage free until the election. It's a good idea and he makes three other important observations about paywalls as well. 1) Most voters are passive consumers of news. Passive news consumers don't seek news as part of their daily routine. Instead, they take in information from the world around them and through their social media as they go about their day.
2) The paywall dilemma will worsen due to AI, which makes spreading misinformation even easier, cheaper and faster.
3) Newspapers seem to view us news consumers as two types: subscribers and non-subscribers. One-off or occasional subscribers are treated like yesterday's news (pun very much intended). They make it easy to subscribe but hard to unsubscribe. One newspaper I've subscribed to in the past actually makes you call and talk to a person to unsubscribe, I kid you not. Sometimes you just want to read one article and are willing to pay for the privilege, but that's not an option. It's hard to be an occasional reader of a subscription newspaper. Stengel points out,
To be fair, some newspapers have two common practices that help a lot with the paywall dilemma: 1) They allow a certain number of free articles per month, and 2) they let subscribers provide gift links, like I provided above, for a certain number of articles per month. More newspapers should adopt these two practices. In a November 2023 op-ed for The Dallas Morning News on AI reporters (which is behind a paywall), I suggested that you pay for your news. "Subscribe to an established, reputable newspaper with human editors and human reporters," I recommended. I still think that's a good idea, but your friends or relatives who are deep inside conspiratorial or disinformation news bubbles that they access for free are unlikely to follow that recommendation. However, you might be able to share gift articles or gift them a subscription to a reputable news source. You won't solve the paywall dilemma but it's a difference you can make in your own circle of influence. Sign Up for Our Next WebinarIs Christian Nationalism a paper tiger whose threats are overblown by left-wing media and political operatives, or is it a serious danger to our democracy? Please join us in two weeks for our next webinar, “Christian Nationalism: How Dangerous Is It Really?” with Professors Mark Hall and Paul Miller. Hall, professor of political science at Regent University, addresses this issue in his new book, Who’s Afraid of Christian Nationalism: Why Christian Nationalism Is Not an Existential Threat to America or the Church. For more of Hall’s views on this topic, check out “Towards a More Reasonable Account of American Christian Nationalism” and “God & Country: A Review.” Miller, professor of political science at Georgetown University, also wrote a book on Christian Nationalism, The Religion of American Greatness: What's Wrong With Christian Nationalism. For more of Miller’s writings on this topic, check out “What Is Christian Nationalism?” and “The Problem with Anti-Anti-Christian Nationalism.” Join us online May 2, 8-9pm eastern. What Else We're ReadingNBC News: "Verified pro-Nazi X accounts flourish under Elon Musk"
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The Unpopulist: “The Right’s Bogus Claims about Noncitizen Voting Fraud”
What We’re Watching*Malinformation is information that is true, or mostly true, but misleads by leaving out important context. |