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Hey John,
Grayson here again, Wesley’s campaign manager – and today, I’m emailing you because I wanted to take you behind the scenes on our campaign just a little.
See, one of my jobs as manager is to oversee how Wesley’s fundraising is going – not just in terms of how much is coming in, but keeping track of how it’s coming in. If you’ve been getting our emails for a minute, you probably remember whenever Wesley has talked about how so much of running a campaign like this is making our best guesses about things, but fundraising is one area where we actually get some data to guide our efforts.
Screenshot of a table showing refcodes and how many contributions they received. [[link removed]]
Most campaigns would never show you this information in a million years, but what you’re looking at right now is a screenshot from directly inside our fundraising CRM, showing off how our emails are performing.
When we send out an email, we attach what’s called a “refcode” to the end of the links inside it – basically these make sure that every single email has a unique fundraising link, so that when a contribution comes in, we can understand where it came from. Refcodes help us see what messages resonate, what messages don’t, and a bunch of other data so that my team can help Wesley make informed decisions on what to send people.
(Of course, it’s not the only metric we use, because these emails are about a lot more than just fundraising. Something else Wesley does that’s a little different than most politicians is that even if he’ll ask you for a contribution, a lot of the time his emails really are more about sharing something important with you than the funds they bring in.)
But the data here does guide us. While we’ll usually try things a couple of times before discarding them (when you’re working for a PhD economist, you’d better make sure you have a good sample size), if we see that a certain type of message consistently does well or consistently does poorly, I’ll usually gently nudge Wesley to do a little more or a little less of whatever it is.
So whenever Wesley sends you an email that resonates with you, directly engaging with it – either by making a contribution, sending him a reply, or clicking on another link – goes a long way to helping us see what’s working and what’s not. And if peeks behind the scenes like this one are interesting to you, well, it takes contributions from folks like you to keep this campaign running, and making one today (of any amount) will help us understand that this is something you want to see more of. [[link removed]]
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Keep pushing,
Grayson Barnette
Wesley’s Campaign Manager
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Wesley Harris is a North Carolina native and the only PhD economist in the General Assembly. First elected in 2018, he has been fighting hard for the residents of southern Mecklenburg County and working to make our state the best place in the country to live, work, and start a family. Now, Wesley is running for Treasurer to make an investment in our state's greatest asset, its people. Together, Wesley believes that we can unlock the potential of our people and build opportunity for every North Carolinian.
www.harrisfornc.com [[link removed]]
Paid for by Wesley Harris for NC
Wesley Harris for NC
P.O. Box 77764
Charlotte, NC 28271
United States
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