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| Don't like ads? Go ad-free with TradeBriefs Premium CEO Picks - The best that international journalism has to offer! S43The Unrelenting Shame of the Dentist   This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.When you're a kid, the dentist's office is a frightening place full of loud noises and sharp instruments. But at least people speak softly to you, and at the end of all the scraping and scrubbing, you get a pat on the back and a little prize from a treasure box.
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S5Tiger Woods Just Set His Most Impressive Record Yet. His 6-Word Response Is a Stroke of Genius   Tiger Woods made the cut on Friday at The Masters for the 24th consecutive time. To put that in perspective, he has played in The Masters 26 times, and made the cut every single time, except for once in 1996, just before he turned pro. He's also now done it more than anyone else, setting what might be his most impressive record yet. His even-par round was good enough to keep playing this weekend, breaking a tie for the record he held with Fred Couples and Gary Player.To be fair, Woods is seven shots back of the leader, Bryson DeChambeau, who--it's worth mentioning--was three years old when Woods won his first Masters by 12 shots in 1997. A lot can happen over the next 36 holes, but Woods has a lot of work to do if he's going to have a chance to win his sixth Masters and 16th overall major championship. On the other hand, I don't think anyone sleeps on a seven-shot lead when Tiger Woods is in the field.
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S12 S18Toronto Wants to Manage Storms and Floods--With a Rain Tax  This story originally appeared on CanadaâÂÂs National Observer and is part of the Climate Desk collaboration.A plan to charge Toronto homeowners and businesses for paved surfaces on their properties is creating a public backlash, a deluge of negative international media attention, and even derisive comments from Donald Trump Jr.
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S1Can we stop AI hallucinations? And do we even want to?   As AI continues to advance, one major problem has emerged: “hallucinations.” These are outputs generated by the AI that have no basis in reality. Hallucinations can be anything from small mistakes to downright bizarre and made-up information. The issue makes many people wonder whether they can trust AI systems. If an AI can generate inaccurate or even totally fabricated claims, and make it sound just as plausible as accurate information, how can we rely on it for critical tasks?Researchers are exploring various approaches to tackle the challenge of hallucinations, including using large datasets of verified information to train AI systems to distinguish between fact and fiction. But some experts argue that eliminating the chance of hallucinations entirely would also require stifling the creativity that makes AI so valuable.
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S14
S27Welcome to the Golden Age of User Hostility   What happens when a smart TV becomes too smart for its own good? The answer, it seems, is more intrusive advertisements.Last week, Janko Roettgers, a technology and entertainment reporter, uncovered a dystopian patent filed last August by Roku, the television- and streaming-device manufacturer whose platform is used by tens of millions of people worldwide. The filing details plans for an "HDMI customized ad insertion," which would allow TVs made by Roku to monitor video signals through the HDMI portâwhere users might connect a game console, a Blu-ray player, a cable box, or even another streaming deviceâand then inject targeted advertisements when content is paused. This would be a drastic extension of Roku's surveillance potential: The company currently has no ability to see what users might be doing when they switch away from its proprietary streaming platform. This is apparently a problem, in that Roku is missing monetization opportunities!
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S45Right-Wing Media Are in Trouble   The flow of traffic to Donald Trump's most loyal digital-media boosters isn't just slowing; it's utterly collapsing.As you may have heard, mainstream news organizations are facing a financial crisis. Many liberal publications have taken an even more severe beating. But the most dramatic declines over the past few years belong to conservative and right-wing sites. The flow of traffic to Donald Trump's most loyal digital-media boosters isn't just slowing, as in the rest of the industry; it's utterly collapsing.
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S22 S3How Tech Startups Can Crack the Code of Cloud Infrastructure Costs   With the explosion in Fintech, AI, IoT, and other technologically driven solutions, the number of tech startups is expected to grow significantly in the next few years. The tech startup world is notoriously rocky terrain, with a 50 percent failure rate, one of the highest among startup sectors. The cost of running a tech startup is extremely high, from software development to staffing, but one of the most unexpectedly demanding costs that tech startups have to grapple with is the cost of cloud computing, which is rising steadily every year. According to Gartner, annual cloud spending has surged to an astounding $600 billion, emerging as the most rapidly expanding expense category for tech companies. Effectively managing these costs demands considerable time and effort from DevOps teams, with up to half of companies admitting they have not fully optimized their cloud expenditures.Â
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S7 S84 Steps to Set Your Company Up for Long-Term Success   Economists have forecasted the potential of a long, deep, and far-reaching global Great Depression starting in 2030. Meanwhile, the baby boomer generation hit peak 65 in 2024, resulting in an influx of key leadership retirements. With this possibility looming on the horizon, it's no surprise that 23 percent of CEOs are planning to exit their business, according to Q3 2023 Vistage CEO Confidence Index. Of those, more than half plan to do so within the next five years.Whether you're planning your exit or sale, or simply forecasting the next five years of business, organizations should always have a succession plan ready. This is a broad, comprehensive strategy focused on ensuring continuous operations and strategic leadership development. It requires a variety of facets and considerations, including an exit plan--which is a strategy created to facilitate the transition between the current and incoming CEO. An exit plan becomes particularly critical when an exit is imminent, but it's always relevant.
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S13 S24What the Perma-bears Get Wrong About the Stock Market   A sustained rally has led to fears of a tech bubble, but the doom-mongers are ignoring the economy's strong fundamentals.War in the Middle East. War in Ukraine. Rising oil prices. Inflation still hovering above 3 percent, and mortgage rates above 6 percent. The possible reelection of Donald Trump, with the prospect of a trade war with China to follow. Investors in the stock market seemingly have plenty to worry about. But so far this year, they have shrugged off anxiety: The S&P 500 index had its best first-quarter performance since 2019, up more than 10 percent. And that's on the heels of a strong 2023, when the S&P rose 24 percent.
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S35The Truth About Organic Milk   This winter, I attended a livestock auction on California's remote northern coast. Ranchers sat on plywood bleachers warming their hands as the auctioneer mumble-chanted and handlers flushed cows into a viewing paddock one by one. Most of the cows were hale animals, careering in and cantering out. But one little brown cow moved tentatively, rheum slicking her left eye and a denim patch covering her right.That night, I went to take a closer look at her along with a pair of animal-welfare investigators and some of the traders who had participated in the auction. Cow 13039, as her ear tag identified her, was segregated with other sick or injured cattle in a pen near the viewing paddock. A farmhand led her into a squeeze chute, so that I could see her udders and feel her bony sides and scratch her head.
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S10Effective Leaders Avoid This Bad Habit   The problem is that a lot of owners have a habit of blaming their employees. They say, "My employees aren't any good. I need to do it myself." They refuse to accept that they aren't the best leaders they can be; they aren't giving their employees the support they need to win. Coaching is easier than you think. First, set up a one-on-one meeting with your employee. Then, ask these questions from one of my favorite books, The Coaching Effect (Greenleaf Book Group Press, 2019):
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S11How to Build a Strong Personal Brand   "I post content every day and have garnered over 1.6 million impressions within 90 days," says Nicole Smartt Serres, founder of Smartt Enterprises, a Sonoma County-based organization that helps executives establish personal brands. "By sharing my knowledge, insights, and perspectives regularly, I have been able to capture the attention of a vast audience."Â According to Zain Jaffer, a former tech founder turned venture capitalist at Zain Ventures in Santa Clara, you can establish a personal connection with people around the world by writing expert opinion pieces that showcase your brilliance.Â
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S25The Golden Age of Dating Doesn't Exist   This is an edition of Time-Travel Thursdays, a journey through The Atlantic's archives to contextualize the present and surface delightful treasures. Sign up here."I wish I knew some young men!" the writer Eliza Orne White declared in The Atlantic's July 1888 issue. "I am fully aware how heterodox this sentiment is considered, but I repeat it boldly, and even underline itâI should like to know some interesting men!"
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S30Britain Is Leaving the U.S. Gender-Medicine Debate Behind   In a world without partisan politics, the Cass report on youth gender medicine would prompt serious reflection from American trans-rights activists, their supporters in the media, and the doctors and institutions offering hormonal and surgical treatments to minors. At the request of the English National Health Service, the senior pediatrician Hilary Cass has completed the most thorough consideration yet of this field, and her report calmly and carefully demolishes many common activist tropes. Puberty blockers do have side effects, Cass found. The evidence base for widely used treatments is "shaky." Their safety and effectiveness are not settled science.The report drew on extensive interviews with doctors, parents, and young people, as well as on a series of new, systematic literature reviews. Its publication marks a decisive turn away from the affirmative model of treatment, in line with similar moves in other European countries. What Cass's final document finds, largely, is an absence. "The reality is that we have no good evidence on the long-term outcomes of interventions to manage gender-related distress," Cass writes. We also don't have strong evidence that social transitioning, such as changing names or pronouns, affects adolescents' mental-health outcomes (either positively or negatively). We don't have strong evidence that puberty blockers are merely a pause button, or that their benefits outweigh their downsides, or that they are lifesaving care in the sense that they prevent suicides. We don't know why the number of children turning up at gender clinics rose so dramatically during the 2010s, or why the demographics of those children changed from a majority of biological males to a majority of biological females. Neither "born that way" nor "it's all social contagion" captures the complexity of the picture, Cass writes.
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S31The Homepage of the Black Internet   A few years ago, Stephanie Williams and her husband fielded a question from their son: How had they met?To the 5-year-old, the answer seemed fantastical. "He clearly didn't hear 'website,'â" Williams, a writer and comic creator, told me. "He was like, 'Wait, you all met on Black Planet? Like, there's a planet that's full of Black people? Why did you leave?!'â"
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S34Tupperware Is in Trouble   We're in a golden age for food storage. So why is America's paradigmatic container brand failing?For the first several decades of my life, most of the meals I ate involved at least one piece of Tupperware. My mom's pieces were mostly the greens and yellows of a 1970s kitchen, purchased from co-workers or neighbors who circulated catalogs around the office or slipped them into mailboxes in our suburban subdivision. Many of her containers were acquired before my brother and I were born and remained in regular use well after I flew the nest for college in the mid-2000s. To this day, the birthday cake that my mom makes for my visits gets stored on her kitchen counter in a classic Tupperware cake saverâa flat gold base with a tall, milky-white lid made of semi-rigid plastic. Somewhere deep in her cabinets, the matching gold carrying strap is probably still hiding, in case a cake is on the go.
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S37An Entrancing Fairy Tale About Italian Grave Robbers   La Chimera confirms a stereotypical suspicion I've had about life in Italy: You're only a couple of costume changes away from joining a circus troupe. Alice Rohrwacher's beguiling new film is not about a bunch of traveling entertainers, but it follows a cadre of oddly dressed and accessorized eccentrics who add pops of song and color wherever they go. At first glance, it's as if the Italian giant Federico Fellini never left cinemas, but there's a faded quality to Rohrwacher's worldâa sense that it takes more and more effort to keep any magic alive.Rohrwacher, whose prior films include the winsome dramas Happy as Lazzaro and The Wonders, specializes in films that blend myth with modernity. She's part of a long tradition of surrealism in Italian filmmaking, though she also confronts the country's areas of spiritual or social decay, as more grounded directors such as Roberto Rossellini did after the Second World War. Although La Chimera is set in Italy's turbulent 1980s, it is concerned with the country's ancient past, tracking a network of whimsical tombaroli ("grave robbers") who plunder tombs for precious artifacts. This particular group is led by a swoony British archaeologist named Arthur (played by Josh O'Connor) who is somehow psychically attuned to the land beneath him.
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S38The Country That Tried to Control Sex   Clair Wills's memoir is a timely warning that sexual morality can be enforced only with violence.When the cultural historian Clair Wills was in graduate school at Oxford in the late 1980s, she became pregnant by accident. She was 25 and single, with little money and no job. Still, she decided to keep the baby. "By then, getting pregnant and keeping the baby was almost a tradition in our family," she writes in her memoir, Missing Persons. "My eldest sister had done it; so had one of my cousins. In fact, throughout the 1980s, these were the only kind of babies born in our familyâ'illegitimate' ones."
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S39An Oblique and Beautiful Book   The Children's Bach is a striking picture of how ravaged a life can be when unmoored from any responsibility, and of how necessary it is to take care of others.This is an edition of the Books Briefing, our editors' weekly guide to the best in books. Sign up for it here.
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S41Chocolate Might Never Be the Same   Good chocolate, I've come to learn, should taste richly of cocoaâa balanced blend of bitter and sweet, with notes of fruit, nuts, and spice. My favorite chocolate treat is nothing like that. It's the Cadbury Creme Egg, an ovoid milk-chocolate shell enveloping a syrupy fondant center. To this day, I look forward to its yearly return in the weeks leading up to Easter.Most popular chocolate is like this: milky, sugary, and light on actual cocoa. Lots of sugary sweets contain so little of the stuff that they are minimally chocolate. M&M's, Snickers bars, and Hershey's Kisses aren't staples of American diets because they are the bestârather, they satisfy our desire for chocolate while costing a fraction of a jet-black bar made from single-origin cocoa.
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S46Women's College Basketball Is a Worthy Investment   The NCAA women's-basketball season officially concluded a banner season on Sunday with breathless drama, even though it wasn't a surprise ending.In a season stocked with unprecedented highs, the heavily favored University of South Carolina Gamecocks won the national championship over the University of Iowa. A slew of viewing records were set as millions witnessed the entire sport reach a new zenith thanks to the massive popularity of the Iowa superstar Caitlin Clark, the Gamecocks' dominance, and the dynamic personalities of Louisiana State University.
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S47The Future of Chocolate   This is an edition of The Wonder Reader, a newsletter in which our editors recommend a set of stories to spark your curiosity and fill you with delight. Sign up here to get it every Saturday morning.I've long fought the battle in defense of milk chocolate. My colleague Yasmin Tayag understands this positionâher favorite chocolate treat is the Cadbury Creme Eggâbut in a recent article, she acknowledges that genuinely "good chocolate â¦. should taste richly of cocoa."
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S48The O.J. Verdict Reconsidered   Simpson's trial ruthlessly exposed America's racial divide. Sadly, that legacy outlives him.When the O. J. Simpson verdict was announced, I was a junior at Michigan State University. At the time, I was the managing editor of my college newspaper, The State News, so I didn't have the luxury of reacting emotionally one way or the other. I had the responsibility of figuring out how our publication was going to present to 40,000 students this stunning outcome to what many had called "the trial of the century."
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S15 S9International Hires Could Help Your Business Grow   The need to optimize resources and diversify talent pools has never been more pressing. As companies contend with market downturns, employee disengagement, and talent shortages, hiring across borders remains a viable way to expand into new markets and drive dynamic growth. There's a reason recent data shows that 75 percent of SMBs will increase their international headcounts, with 54 percent planning to do so in the next one to three years. Global employment enables companies to overcome geographic constraints, tap into diverse skill and talent pools, and forge resilient teams capable of driving sustained growth. Thinking beyond borders is not only a lever that fuels innovation and diversity of experience, but it's also part of an efficient growth strategy that can help organizations reach their business goals even in challenging economic environments.
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S4I Quit My High Paying Consulting Job 5 Years Ago Today. Since Then, These 5 Things Have Become Perfectly Clear   Five years ago, on this day, I stepped away from what many would call a dream opportunity. After a decade immersed in academia, accumulating degree after degree, culminating in a PhD, I ventured into the corporate world, landing a great position at a top strategy consulting firm. I was ready. Ready for a change of scenery. Ready to tackle any challenge. Yet, the reality of the corporate grind soon set in, transforming my initial optimism into cynicism, culminating in a surprisingly brief tenure of three months.
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S16Range Rover Evoque Plug-In Hybrid P300e Review: Price, Specs, Availability  If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIREDThe Range Rover Evoque changed Land Rover forever. Before its launch in 2012, the 4x4 maker's SUVs were attractive, but in a functional, boxy sort of way. After it, the British brand was as much about the latest trends and fashion as off-roading and country estates.
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S19Space Force Is Planning a Military Exercise in Orbit  The US Space Force announced Thursday it is partnering with two companies, Rocket Lab and True Anomaly, for a first-of-its-kind mission to demonstrate how the military might counter "on-orbit aggression."On this mission, a spacecraft built and launched by Rocket Lab will chase down another satellite made by True Anomaly, a Colorado-based startup. "The vendors will exercise a realistic threat response scenario in an on-orbit space domain awareness demonstration called Victus Haze," the Space Force's Space Systems Command said in a statement.
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S36'We Left the Girls Too Long in That Place'   When I first interviewed Yama Bullum and his wife, Falmata, in 2015, they were desperate for the safe return of their daughter Jinkai, who was one of the 276 girls abducted from their school in Chibok, in the northeastern Nigerian state of Borno, by the terrorist group Boko Haram.In the years following the 2014 kidnapping, I spoke with many of the teenagers' parents. The raid was part of an extended campaign of violence by Boko Haramâwhose name roughly translates to "Western education is sin"âto create an Islamic state in Nigeria. The kidnapped girls, most of whom were Christian, were taken to Boko Haram's stronghold in the Sambisa forest, where they endured harsh conditions and were subjected to Islamic instruction sessions lasting up to 11 hours a day.
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S2024 Mother's Day Gifts We've Tried and Love (2023)  If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIREDSPEAKING AS A mom myself, I know that the best gift you can give your mother is you. Whether you plug in your hybrid or hop on a cheap electric bike, you should see her if you can (we get it if you think air travel is scary, though). If you think you'd like to bring her a gift, now is the time to start thinking about it, because Mother's Day is approaching on May 12. Scrambling for ideas? We've got a bunch of gift recommendations below.
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S26Six Cult Classics You Have to Read   As word of mouth about a book spreads, it begins to spark with a special kind of electricity.A book that earns the title of "cult classic" is one that combines two seemingly contradictory qualities: It has a passionate following of people who swear it's the best thing they've ever read, but also, outside this intense fan base, it's largely unknown. As word of mouth about such a book spreads, and the title's partisans become evangelists, it begins to spark with a distinct kind of electricity. Even if the book never goes mainstream, its reputation can be buoyed for years or decades by devotees.
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S28Maine Is a Warning for America's PFAS Future   New federal rules require public systems to measure and mitigate certain harmful man-made chemicals. Maine is already learning how hard that can be.Cordelia Saunders remembers 2021, the year she and her husband, Nathan, found out that they'd likely been drinking tainted water for more than 30 years. A neighbor's 20 peach trees had finally matured that summer, and perfect-looking peaches hung from their branches. Cordelia watched the fruit drop to the ground and rot: Her neighbor didn't dare eat it.
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S29Where the Future of Abortion Access Lies   Donald Trump recently tried to push responsibility onto the states, whose approaches continue to vary widely.This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.
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S40The AI Revolution Is Crushing Thousands of Languages   English is the internet's primary tongueâa fact that may have unexpected consequences as generative AI becomes central to daily life.Recently, Bonaventure Dossou learned of an alarming tendency in a popular AI model. The program described Fonâa language spoken by Dossou's mother and millions of others in Benin and neighboring countriesâas "a fictional language."
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S42The Golden Age of Dictation   AI has drastically improved voice recognition. It's a technology that researchers have long struggled with.This is Atlantic Intelligence, a limited-run series in which our writers help you wrap your mind around artificial intelligence and a new machine age. Sign up here.
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S44The Worst Day of My Life Was the Day I Learned to Read   The celebrated filmmaker Errol Morris delivered this speech on receiving the Hitchens Prize.Editor's note: The seventh annual Hitchens Prize was awarded to the filmmaker Errol Morris at a dinner on April 10 in New York City. The award is given by the Dennis & Victoria Ross Foundation in association with The Atlantic, where Christopher Hitchens was a contributing editor. The Atlantic is joined by Air Mail. The award was given originally in association with Vanity Fair, whose editor, Graydon Carter, now Air Mail's co-editor, where Hitchens was also a columnist and contributing editor. The prize celebrates writers whose work exemplifies "a commitment to free expression and inquiry, a range and depth of intellect, and a willingness to pursue the truth without regard to personal or professional consequence." Here is the text of the remarks Errol Morris made after receiving the award.
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Researchers are exploring various approaches to tackle the challenge of hallucinations, including using large datasets of verified information to train AI systems to distinguish between fact and fiction. But some experts argue that eliminating the chance of hallucinations entirely would also require stifling the creativity that makes AI so valuable.
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S2 S63 Words You Should Never Use That May Turn People Off   Have you ever been in a conversation with a colleague when they suddenly seem to lose interest in what you're saying? It can be frustrating and confusing. Sometimes, if you're self-aware, you notice subtle changes in their body language that indicate a shift in their attention. But what caused this shift?Something you said may have triggered it. We often use certain words in our conversations that we don't even realize can harm our listeners. By paying closer attention to our language, we can become better communicators and avoid misunderstandings.
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S17Roku Breach Hits 567,000 Users  After months of delays, the US House of Representatives voted on Friday to extend a controversial warrantless wiretap program for two years. Known as Section 702, the program authorizes the US government to collect the communications of foreigners overseas. But this collection also includes reams of communications from US citizens, which are stored for years and can later be warrantlessly accessed by the FBI, which has heavily abused the program. An amendment that would require investigators to obtain such a warrant failed to pass.A group of US lawmakers on Sunday unveiled a proposal that they hope will become the country's first nationwide privacy law. The American Privacy Rights Act would limit the data that companies can collect and give US residents greater control over the personal information that is collected about them. Passage of such legislation remains far off, however: Congress has attempted to pass a national privacy law for years and has thus far failed to do so.
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S21How Israel Is Defending Against Iran's Drone Attack  On Saturday, Iran launched more than 200 drones and cruise missiles at Israel, a response to an strike earlier this month against Iran's embassy in Syria. As the drones made their way across the Middle East en route to their target, Israel has invoked a number of defense systems to impede their progress. None will be more important than the Iron Dome.The Iron Dome, operational for well over a decade, comprises at least 10 missile-defense batteries strategically distributed around the country. When radar detects incoming objects, it sends that information back to a command-and-control center, which will track the threat to assess whether it's a false alarm, and where it might hit if it's not. The system then fires interceptor missiles at the incoming rockets that seem most likely to hit an inhabited area.
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S23 S32Iran's Deadly Message to Journalists Abroad   On March 29, a friend of mine, the Iranian journalist Pouria Zeraati, was crossing the road outside his Wimbledon home in southwestern London, to get his car. A man approached him and asked for change; then another man, with his face covered, gave Zeraati a bear hug while the first man stabbed him several times in the back of his thigh.This was no petty street crime. The assailants left Zeraati's iPhone, brand-new AirPods, pricey watch, and wallet full of cash untouched. With the help of a driver, they fled the scene and then the country, to an undisclosed destination, according to British authorities. The London police are investigating the attack as a potential case of terrorism. Its methods suggest that the assailants' intention was not to kill Zeraati but to hurt him in a way that would warn all of us Iranian journalists working in the West: You could be next.
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S33Trump Has Transformed the GOP All the Way Down   Salleigh Grubbs went from "keyboard warrior" to local GOP chair. She's not the only one.Salleigh Grubbs was in her office on Friday, November 20, 2020, when she got a phone call from a friend. Susan's at Jim Miller Parkâthey're shredding ballots! the friend said. Susan was Susan Knox, a woman Salleigh had met a week earlier when both were volunteering as election observers at Jim R. Miller Park, an event center in Cobb County, Georgia, northwest of Atlanta, where the county government was now conducting a hand recount of the ballots in the presidential election. The recount had been ordered by Brad Raffensperger, the Republican secretary of state, under pressure from President Donald Trump and his allies, who insisted that Trump hadn't really lost Georgia by more than 11,000 votes. Salleigh didn't believe the result either. Her own Cobb County had been the largest source of Republican votes in the state, and for decades it had formed the bedrock of the modern Georgia GOP, launching the careers of Newt Gingrich and others. Hillary Clinton narrowly carried the county in 2016âa minor political earthquake.
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