| From | Claire & Nandini <[email protected]> |
| Subject | Our newest hire is already bringing the 🔥 |
| Date | April 12, 2024 3:02 PM |
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4uU=3D.
April 12, 2024=20
Introducing Arielle Garcia, our new Director of Intelligence
Hello folks, Happy Friday! We have some GREAT news this week so let=E2=80=
=99s get right to it: Adtech renegade Arielle Garcia has joined Check My Ad=
s! We=E2=80=99ll let her take it from here:
Hi! I'm Arielle, the new Director of Intelligence at Check My Ads.
I'm a former ad agency exec that was working to change things from the insi=
de. When I saw just how broken the system was, I publicly quit my job as Ch=
ief Privacy Officer via op-ed to shine a light on the industry's dodgy data=
practices and corruption, and how it hurts people, brands, society, and de=
mocracy.
In my new role, I'll be leading research, campaigns, and programs that adva=
nce our mission of bringing transparency and accountability to the digital =
ad industry, ending surveillance advertising, and reclaiming our rights to =
make informed choices for ourselves.
Arielle made her debut as part of Check My Ads at this week=E2=80=99s Wall =
Street Journal CMO Network summit, where she told attendees how they can st=
op paying for bad data to reach fake people on unsafe websites, and maybe s=
ave democracy in the process.=20
Like she told CMOs: "Look, we=E2=80=99re going to keep fighting for your ri=
ght to check your ads; and we=E2=80=99ll get there a lot faster if you spea=
k with your dollars and demand full transparency into what your ads are fun=
ding and where they=E2=80=99re running.=E2=80=9D =F0=9F=94=A5=F0=9F=94=A5=
=F0=9F=94=A5
Development Director Natasha Commissiong, left, and Arielle Garcia at the W=
SJ CMO Network Summit.
And speaking of Arielle, she and Sarah Kay Wiley, our Policy Director, brok=
e down some of the issues with the American Privacy Rights Act.=20
It=E2=80=99s a bipartisan bill aimed at establishing national data privacy =
and security standards, but right now it has too many exemptions and loopho=
les.=20
Bonus reading: Arielle=E2=80=99s Q&A with AdExchanger!
=20
Get your $%!@ together, tech platforms
At least 60 countries have national elections this year. There=E2=80=99s ev=
idence of continued democratic backsliding and rising authoritarianism acro=
ss the globe.
That=E2=80=99s why we=E2=80=99ve signed a letter, with more than 200 other =
civil society organizations and journalists, requesting platforms including=
Meta, Discord, Google, and Reddit step up their integrity efforts to prote=
ct democracy in 2024.
We=E2=80=99re asking them to, among other things:
=F0=9F=94=90 Invest in greater platform integrity
=F0=9F=91=AE Enforce rules against election lies and hate in political adve=
rtising
=F0=9F=A5=B8 Prohibit the use of deepfakes in political ads
=F0=9F=A4=B3Hold influencer, public figure, and political candidate account=
s to the same moderation and enforcement standards as everyone else
=F0=9F=93=8A Improve transparency and enable civil society oversight of enf=
orcement practices by regularly sharing virality and enforcement reports
You can read the full letter here.
=20
=E2=88=B7 WHAT WE'RE READING
=F0=9F=9A=A8
"Made for Advertising" Websites Are the Marketing Industry=E2=80=99s Latest=
Messy Situation
WSJ took a look at online publishers who drain ad spend with rapidly refres=
hing ads, bot clicks, and clickbait headlines. And while the article positi=
ons MFA sites as a =E2=80=9Cmessy situation=E2=80=9D worth debating, Nandin=
i posted her much stronger opinion on LinkedIn.=20
=E2=98=A3=EF=B8=8F
Forbes=E2=80=99 seven-year MFA scheme shows how deep the rot runs in online=
advertising
Last week, The WSJ (a lot of WSJ today!) reported on how Forbes ran ads mea=
nt for Forbes.com on a spammy copycat site. Reacting to the story, Omar Oak=
es of The Media Leader writes, =E2=80=9CIf global publishers feel the need =
to spoof their own websites to sell garbage ad inventory, it means the stat=
e of online advertising is in even worse shape than many realize.=E2=80=9D
=F0=9F=91=8E
How X accounts are exploiting the Israel-Gaza conflict to grow and profit
A new report from the Center for Countering Digital Hate shows how accounts=
are using hate as a growth hack =E2=80=94 and X is profiting off it.
=20
=20
That=E2=80=99s all from us for this week. Expect some ~fun~ next week =E2=
=80=94 it seems a major ad exchange is funding a toxic disinformation site,=
even after other advertisers and exchanges dropped it =F0=9F=A4=94
Hugs,
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
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0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
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pril 12, 2024 </strong></p></th>=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 10px; color: #=
013b5c; max-width: 480px; margin: 20px auto 0px; text-align: center;"><span=
style=3D"font-family: Georgia, serif; font-size: 28pt;">Introducing Ariell=
e Garcia, our new Director of Intelligence</span></p></th>=20
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=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Hello folks, Happy Friday! We =
have some GREAT news this week so let=E2=80=99s get right to it: <a title=
=3D"Adtech renegade Arielle Garcia has joined Check My Ads" href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJm=
zdFTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERKAWLHZuMV27LFCrgGDiaLc=3D" target=
=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Ad=
tech renegade Arielle Garcia has joined Check My Ads</a>! We=E2=80=99ll let=
her take it from here:</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;=
">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
.neoncrm.com/neon/resource/checkmyads/images/Arielle_cover.gif" alt=3D"Arie=
lle_cover.gif" width=3D"600" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-ali=
gn: center; height: auto;">
</figure>=20
</figure>=20
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 20p=
x; max-width: 480px; margin: 0px auto 10px;"><em>Hi! I'm Arielle, the new D=
irector of Intelligence at Check My Ads.</em><br><br><em>I'm a former ad ag=
ency exec that was working to change things from the inside. When I saw jus=
t how broken the system was, I publicly <a title=3D"quit my job as Chief Pr=
ivacy Officer via op-ed" href=3D"[link removed]
/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4GhOpzt955cDakWF=
zycERM64t6WdZzRW43tHCTMD93Y=3D" target=3D"_blank" rel=3D"noopener" style=3D=
"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; t=
ext-align: left; line-height: 1.5;">quit my job as Chief Privacy Officer vi=
a op-ed</a> to shine a light on the industry's <a title=3D"dodgy data pract=
ices and corruption" href=3D"[link removed]
ck-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4GhOpzt955cDakWFzycE=
RDvb41h9TMYx6TZq4-X57fw=3D" target=3D"_blank" rel=3D"noopener" style=3D"col=
or: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">dodgy data practices and corruption</a>, an=
d how it hurts people, brands, society, and democracy.</em><br><br><em>In m=
y new role, I'll be leading research, campaigns, and programs that advance =
our mission of bringing transparency and accountability to the digital ad i=
ndustry, ending surveillance advertising, and reclaiming our rights to make=
informed choices for ourselves.</em><br><br>Arielle made her debut as part=
of Check My Ads at this week=E2=80=99s Wall Street Journal CMO Network sum=
mit, where she told attendees how they can stop paying for bad data to reac=
h fake people on unsafe websites, and maybe save democracy in the process. =
<br><br>Like she told CMOs: "Look, we=E2=80=99re going to keep fighting for=
your right to check your ads; and we=E2=80=99ll get there a lot faster if =
you speak with your dollars and demand full transparency into what your ads=
are funding and where they=E2=80=99re running.=E2=80=9D =F0=9F=94=A5=F0=9F=
=94=A5=F0=9F=94=A5</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;=
">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
.neoncrm.com/neon/resource/checkmyads/images/Screenshot%202024-04-12%20at%2=
010_20_00%E2%80%AFAM.png" alt width=3D"600" align=3D"center" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; float:=
none; text-align: center; height: auto;">
</figure>=20
</figure>=20
<p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; font-size=
: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; backgro=
und: #ffffff; padding-top: 0px; padding-right: 10px; padding-bottom: 10px; =
max-width: 480px; margin: auto;"><span style=3D"color: #878787; font-family=
: Roboto, sans-serif;"><span style=3D"caret-color: #878787;"><em>Developmen=
t Director Natasha Commissiong, left, and Arielle Garcia at the WSJ CMO Net=
work Summit.</em></span></span></p>=20
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margin=
: 0px auto 10px;">And speaking of Arielle, she and Sarah Kay Wiley, our Pol=
icy Director, broke down some of the issues with the American Privacy Right=
s Act. <br><br>It=E2=80=99s a bipartisan bill aimed at establishing na=
tional data privacy and security standards, but right now <a title=3D"it ha=
s too many exemptions and loopholes" href=3D"[link removed]
ils/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4GhO=
pzt955cDakWFzycERG7zxrEMH29BNmxwHhg1XdA=3D" target=3D"_blank" rel=3D"noopen=
er" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;">it has too many exemptions =
and loopholes</a>. <br><br><strong>Bonus reading: <a title=3D"Arielle=E2=80=
=99s Q&A with AdExchanger" href=3D"[link removed]
acking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4GhOpzt955=
cDakWFzycERLaTKgdQU2-mYr3IUD6zj_I=3D" target=3D"_blank" rel=3D"noopener" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;">Arielle=E2=80=99s Q&A with Ad=
Exchanger</a></strong>!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">Get your $%!@ together, tech platforms</span><br><br>=
At least 60 countries have national elections this year. There=E2=80=99s ev=
idence of continued democratic backsliding and rising authoritarianism acro=
ss the globe.<br><br>That=E2=80=99s why we=E2=80=99ve signed a letter, with=
more than 200 other civil society organizations and journalists, requestin=
g platforms including Meta, Discord, Google, and Reddit step up their integ=
rity efforts to protect democracy in 2024.<br><br>We=E2=80=99re asking them=
to, among other things:<br><br><span role=3D"img" aria-label=3D"=F0=9F=94=
=90">=F0=9F=94=90</span> Invest in greater platform integrity<br><br><span =
role=3D"img" aria-label=3D"=F0=9F=91=AE">=F0=9F=91=AE</span> Enforce rules =
against election lies and hate in political advertising<br><br><span role=
=3D"img" aria-label=3D"=F0=9F=A5=B8">=F0=9F=A5=B8</span> Prohibit the use o=
f deepfakes in political ads<br><br><span role=3D"img" aria-label=3D"=F0=9F=
=A4=B3">=F0=9F=A4=B3</span>Hold influencer, public figure, and political ca=
ndidate accounts to the same moderation and enforcement standards as everyo=
ne else<br><br><span role=3D"img" aria-label=3D"=F0=9F=93=8A">=F0=9F=93=8A<=
/span> Improve transparency and enable civil society oversight of enforceme=
nt practices by regularly sharing virality and enforcement reports<br><br>Y=
ou can <a title=3D"read the full letter here" href=3D"[link removed]
s.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4u=
U=3D/4GhOpzt955cDakWFzycERL_fSd9lSfmP9OYa8T_D49Q=3D" target=3D"_blank" rel=
=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">read the full let=
ter here</a>.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; Margin: 0; text-align: left; marg=
in-bottom: 10px; Margin-bottom: 10px; padding: 20px 10px 0px; color: #fd483=
b; font-size: 9pt; line-height: 16pt; max-width: 480px; margin: 5px auto 10=
px; font-weight: bold;"><span style=3D"font-size: 12pt;">=E2=88=B7 </span>W=
HAT WE'RE READING</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"font-size: 21.333334px;">=F0=9F=9A=A8</sp=
an></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"> <h4 =
style=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 1=
30%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10=
px; Margin-bottom: 10px; font-size: 24px; font-family: Georgia, serif;"><sp=
an style=3D"font-size: 16pt;"><a class=3D"notion-link-token notion-focusabl=
e-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=
=3D/4GhOpzt955cDakWFzycERMY-5290if9WLyT-76d92hQ=3D" rel=3D"noopener norefer=
rer" data-token-index=3D"0" style=3D"text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5; color: #0074d9;"><sp=
an class=3D"link-annotation-unknown-block-id-2011709604">"<span style=3D"te=
xt-decoration: underline;">Made for Advertising" Websites Are the Marketing=
Industry=E2=80=99s Latest Messy Situation</span></span></a></span></h4> <p=
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight=
: 400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; paddi=
ng: 5px 0px 10px;">WSJ took a look at online publishers who drain ad spend =
with rapidly refreshing ads, <span class=3D"discussion-id-9e39085b-8e7a-41e=
d-9d0e-dc732a3c38ed notion-enable-hover" data-token-index=3D"1">bot clicks,=
</span>and clickbait headlines. And while the article positions MFA sites =
as a =E2=80=9Cmessy situation=E2=80=9D worth debating, <a class=3D"notion-l=
ink-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
JEddj7UQWJmzdFTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERK_6oHCvB4o9UgRtdwbOU00=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--1=
103971969">Nandini posted her much stronger opinion on LinkedIn</span></a>.=
</p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"padding: 20px 10px 5px; font-size: 16pt; =
line-height: 22pt;">=E2=98=A3=EF=B8=8F</span></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"><span=
style=3D"text-decoration: underline;"><span style=3D"font-family: Georgia,=
serif; font-size: 16pt;"><a class=3D"notion-link-token notion-focusable-to=
ken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4=
GhOpzt955cDakWFzycERKhgvc-_C1_2Ibmu_nzCUrw=3D" rel=3D"noopener noreferrer" =
data-token-index=3D"0" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span cl=
ass=3D"link-annotation-unknown-block-id--760784046">Forbes=E2=80=99 seven-y=
ear MFA scheme shows how deep the rot runs in online advertising</span></a>=
</span></span> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-s=
erif; font-weight: 400; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; backgroun=
d: #ffffff; padding: 5px 0px 10px;">Last week, The WSJ (a lot of WSJ today!=
) reported on how Forbes ran ads meant for <a class=3D"notion-link-token no=
tion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdF=
Ty6csoClj4uU=3D/4GhOpzt955cDakWFzycERJ4CosYRGRSYH2C1SXJYpLE=3D" rel=3D"noop=
ener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;"><span class=3D"link-annotation-unknown-block-id--1748572692">Forbe=
s.com</span></a> on a spammy copycat site. Reacting to the story, Omar Oake=
s of The Media Leader writes, =E2=80=9CIf global publishers feel the need t=
o spoof their own websites to sell garbage ad inventory, it means the state=
of online advertising is in even worse shape than many realize.=E2=80=9D</=
p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"font-size: 21.333334px;">=F0=9F=91=8E</sp=
an></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"><span=
style=3D"text-decoration: underline;"><span style=3D"font-family: Georgia,=
serif; font-size: 16pt;"><a class=3D"notion-link-token notion-focusable-to=
ken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4=
GhOpzt955cDakWFzycERPuxjgHwPPEwxxsfzR-9rck=3D" rel=3D"noopener noreferrer" =
data-token-index=3D"0" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span cl=
ass=3D"link-annotation-unknown-block-id-755311568">How X accounts are explo=
iting the Israel-Gaza conflict to grow and profit</span></a></span></span> =
<p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weig=
ht: 400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; pad=
ding: 5px 0px 10px;">A new report from the Center for Countering Digital Ha=
te shows how accounts are using hate as a growth hack =E2=80=94 and X is pr=
ofiting off it.</p> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">That=E2=80=99s all from us for this week=
. Expect some ~fun~ next week =E2=80=94 it seems a major ad exchange is fun=
ding a toxic disinformation site, even after other advertisers and exchange=
s dropped it =F0=9F=A4=94</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;"> Hugs,</span><br><img class=
=3D"align-center" src=3D"[link removed]
heckmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1).png" width=3D"600" align=
=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpolatio=
n-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 au=
to; Margin: 0 auto; float: none; text-align: center; height: auto;"></p></t=
h>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmz=
dFTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERF6WIwv_QJth3QnYIasZY1c=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; Margin: 0 =
auto; float: none; text-align: center; height: auto;"></a><!--[if mso]></ce=
nter><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzd=
FTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERF1XcTQt0LQ9YB1IMbN__kk=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; =
height: auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzd=
FTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERKIFVal6SLyR7QpcE-c5C2k=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
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If you're having trouble viewing this email, you can see it online, [link removed].
April 12, 2024
Introducing Arielle Garcia, our new Director of Intelligence
Hello folks, Happy Friday! We have some GREAT news this week so let’s get right to it: Adtech renegade Arielle Garcia has joined Check My Ads! We’ll let her take it from here:
Hi! I'm Arielle, the new Director of Intelligence at Check My Ads.
I'm a former ad agency exec that was working to change things from the inside. When I saw just how broken the system was, I publicly quit my job as Chief Privacy Officer via op-ed to shine a light on the industry's dodgy data practices and corruption, and how it hurts people, brands, society, and democracy.
In my new role, I'll be leading research, campaigns, and programs that advance our mission of bringing transparency and accountability to the digital ad industry, ending surveillance advertising, and reclaiming our rights to make informed choices for ourselves.
Arielle made her debut as part of Check My Ads at this week’s Wall Street Journal CMO Network summit, where she told attendees how they can stop paying for bad data to reach fake people on unsafe websites, and maybe save democracy in the process.
Like she told CMOs: "Look, we’re going to keep fighting for your right to check your ads; and we’ll get there a lot faster if you speak with your dollars and demand full transparency into what your ads are funding and where they’re running.” 🔥🔥🔥
Development Director Natasha Commissiong, left, and Arielle Garcia at the WSJ CMO Network Summit.
And speaking of Arielle, she and Sarah Kay Wiley, our Policy Director, broke down some of the issues with the American Privacy Rights Act.
It’s a bipartisan bill aimed at establishing national data privacy and security standards, but right now it has too many exemptions and loopholes.
Bonus reading: Arielle’s Q&A with AdExchanger!
Get your $%!@ together, tech platforms
At least 60 countries have national elections this year. There’s evidence of continued democratic backsliding and rising authoritarianism across the globe.
That’s why we’ve signed a letter, with more than 200 other civil society organizations and journalists, requesting platforms including Meta, Discord, Google, and Reddit step up their integrity efforts to protect democracy in 2024.
We’re asking them to, among other things:
🔐 Invest in greater platform integrity
👮 Enforce rules against election lies and hate in political advertising
🥸 Prohibit the use of deepfakes in political ads
🤳Hold influencer, public figure, and political candidate accounts to the same moderation and enforcement standards as everyone else
📊 Improve transparency and enable civil society oversight of enforcement practices by regularly sharing virality and enforcement reports
You can read the full letter here.
∷ WHAT WE'RE READING
🚨
"Made for Advertising" Websites Are the Marketing Industry’s Latest Messy Situation
WSJ took a look at online publishers who drain ad spend with rapidly refreshing ads, bot clicks, and clickbait headlines. And while the article positions MFA sites as a “messy situation” worth debating, Nandini posted her much stronger opinion on LinkedIn.
☣️
Forbes’ seven-year MFA scheme shows how deep the rot runs in online advertising
Last week, The WSJ (a lot of WSJ today!) reported on how Forbes ran ads meant for Forbes.com on a spammy copycat site. Reacting to the story, Omar Oakes of The Media Leader writes, “If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realize.”
👎
How X accounts are exploiting the Israel-Gaza conflict to grow and profit
A new report from the Center for Countering Digital Hate shows how accounts are using hate as a growth hack — and X is profiting off it.
That’s all from us for this week. Expect some ~fun~ next week — it seems a major ad exchange is funding a toxic disinformation site, even after other advertisers and exchanges dropped it 🤔
Hugs,
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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4uU=3D.
April 12, 2024=20
Introducing Arielle Garcia, our new Director of Intelligence
Hello folks, Happy Friday! We have some GREAT news this week so let=E2=80=
=99s get right to it: Adtech renegade Arielle Garcia has joined Check My Ad=
s! We=E2=80=99ll let her take it from here:
Hi! I'm Arielle, the new Director of Intelligence at Check My Ads.
I'm a former ad agency exec that was working to change things from the insi=
de. When I saw just how broken the system was, I publicly quit my job as Ch=
ief Privacy Officer via op-ed to shine a light on the industry's dodgy data=
practices and corruption, and how it hurts people, brands, society, and de=
mocracy.
In my new role, I'll be leading research, campaigns, and programs that adva=
nce our mission of bringing transparency and accountability to the digital =
ad industry, ending surveillance advertising, and reclaiming our rights to =
make informed choices for ourselves.
Arielle made her debut as part of Check My Ads at this week=E2=80=99s Wall =
Street Journal CMO Network summit, where she told attendees how they can st=
op paying for bad data to reach fake people on unsafe websites, and maybe s=
ave democracy in the process.=20
Like she told CMOs: "Look, we=E2=80=99re going to keep fighting for your ri=
ght to check your ads; and we=E2=80=99ll get there a lot faster if you spea=
k with your dollars and demand full transparency into what your ads are fun=
ding and where they=E2=80=99re running.=E2=80=9D =F0=9F=94=A5=F0=9F=94=A5=
=F0=9F=94=A5
Development Director Natasha Commissiong, left, and Arielle Garcia at the W=
SJ CMO Network Summit.
And speaking of Arielle, she and Sarah Kay Wiley, our Policy Director, brok=
e down some of the issues with the American Privacy Rights Act.=20
It=E2=80=99s a bipartisan bill aimed at establishing national data privacy =
and security standards, but right now it has too many exemptions and loopho=
les.=20
Bonus reading: Arielle=E2=80=99s Q&A with AdExchanger!
=20
Get your $%!@ together, tech platforms
At least 60 countries have national elections this year. There=E2=80=99s ev=
idence of continued democratic backsliding and rising authoritarianism acro=
ss the globe.
That=E2=80=99s why we=E2=80=99ve signed a letter, with more than 200 other =
civil society organizations and journalists, requesting platforms including=
Meta, Discord, Google, and Reddit step up their integrity efforts to prote=
ct democracy in 2024.
We=E2=80=99re asking them to, among other things:
=F0=9F=94=90 Invest in greater platform integrity
=F0=9F=91=AE Enforce rules against election lies and hate in political adve=
rtising
=F0=9F=A5=B8 Prohibit the use of deepfakes in political ads
=F0=9F=A4=B3Hold influencer, public figure, and political candidate account=
s to the same moderation and enforcement standards as everyone else
=F0=9F=93=8A Improve transparency and enable civil society oversight of enf=
orcement practices by regularly sharing virality and enforcement reports
You can read the full letter here.
=20
=E2=88=B7 WHAT WE'RE READING
=F0=9F=9A=A8
"Made for Advertising" Websites Are the Marketing Industry=E2=80=99s Latest=
Messy Situation
WSJ took a look at online publishers who drain ad spend with rapidly refres=
hing ads, bot clicks, and clickbait headlines. And while the article positi=
ons MFA sites as a =E2=80=9Cmessy situation=E2=80=9D worth debating, Nandin=
i posted her much stronger opinion on LinkedIn.=20
=E2=98=A3=EF=B8=8F
Forbes=E2=80=99 seven-year MFA scheme shows how deep the rot runs in online=
advertising
Last week, The WSJ (a lot of WSJ today!) reported on how Forbes ran ads mea=
nt for Forbes.com on a spammy copycat site. Reacting to the story, Omar Oak=
es of The Media Leader writes, =E2=80=9CIf global publishers feel the need =
to spoof their own websites to sell garbage ad inventory, it means the stat=
e of online advertising is in even worse shape than many realize.=E2=80=9D
=F0=9F=91=8E
How X accounts are exploiting the Israel-Gaza conflict to grow and profit
A new report from the Center for Countering Digital Hate shows how accounts=
are using hate as a growth hack =E2=80=94 and X is profiting off it.
=20
=20
That=E2=80=99s all from us for this week. Expect some ~fun~ next week =E2=
=80=94 it seems a major ad exchange is funding a toxic disinformation site,=
even after other advertisers and exchanges dropped it =F0=9F=A4=94
Hugs,
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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emailId=3Dff46ee48ec994ba0f27d94e319fa8000fm2131121ff4&userId=3DYZi1e6b19Xt=
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
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=20
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-ali=
gn: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>A=
pril 12, 2024 </strong></p></th>=20
</tr>=20
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</table>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 10px; color: #=
013b5c; max-width: 480px; margin: 20px auto 0px; text-align: center;"><span=
style=3D"font-family: Georgia, serif; font-size: 28pt;">Introducing Ariell=
e Garcia, our new Director of Intelligence</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Hello folks, Happy Friday! We =
have some GREAT news this week so let=E2=80=99s get right to it: <a title=
=3D"Adtech renegade Arielle Garcia has joined Check My Ads" href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJm=
zdFTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERKAWLHZuMV27LFCrgGDiaLc=3D" target=
=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Ad=
tech renegade Arielle Garcia has joined Check My Ads</a>! We=E2=80=99ll let=
her take it from here:</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;=
">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
.neoncrm.com/neon/resource/checkmyads/images/Arielle_cover.gif" alt=3D"Arie=
lle_cover.gif" width=3D"600" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-ali=
gn: center; height: auto;">
</figure>=20
</figure>=20
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 20p=
x; max-width: 480px; margin: 0px auto 10px;"><em>Hi! I'm Arielle, the new D=
irector of Intelligence at Check My Ads.</em><br><br><em>I'm a former ad ag=
ency exec that was working to change things from the inside. When I saw jus=
t how broken the system was, I publicly <a title=3D"quit my job as Chief Pr=
ivacy Officer via op-ed" href=3D"[link removed]
/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4GhOpzt955cDakWF=
zycERM64t6WdZzRW43tHCTMD93Y=3D" target=3D"_blank" rel=3D"noopener" style=3D=
"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; t=
ext-align: left; line-height: 1.5;">quit my job as Chief Privacy Officer vi=
a op-ed</a> to shine a light on the industry's <a title=3D"dodgy data pract=
ices and corruption" href=3D"[link removed]
ck-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4GhOpzt955cDakWFzycE=
RDvb41h9TMYx6TZq4-X57fw=3D" target=3D"_blank" rel=3D"noopener" style=3D"col=
or: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">dodgy data practices and corruption</a>, an=
d how it hurts people, brands, society, and democracy.</em><br><br><em>In m=
y new role, I'll be leading research, campaigns, and programs that advance =
our mission of bringing transparency and accountability to the digital ad i=
ndustry, ending surveillance advertising, and reclaiming our rights to make=
informed choices for ourselves.</em><br><br>Arielle made her debut as part=
of Check My Ads at this week=E2=80=99s Wall Street Journal CMO Network sum=
mit, where she told attendees how they can stop paying for bad data to reac=
h fake people on unsafe websites, and maybe save democracy in the process. =
<br><br>Like she told CMOs: "Look, we=E2=80=99re going to keep fighting for=
your right to check your ads; and we=E2=80=99ll get there a lot faster if =
you speak with your dollars and demand full transparency into what your ads=
are funding and where they=E2=80=99re running.=E2=80=9D =F0=9F=94=A5=F0=9F=
=94=A5=F0=9F=94=A5</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;"=
>
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;=
">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
.neoncrm.com/neon/resource/checkmyads/images/Screenshot%202024-04-12%20at%2=
010_20_00%E2%80%AFAM.png" alt width=3D"600" align=3D"center" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; float:=
none; text-align: center; height: auto;">
</figure>=20
</figure>=20
<p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; font-size=
: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; backgro=
und: #ffffff; padding-top: 0px; padding-right: 10px; padding-bottom: 10px; =
max-width: 480px; margin: auto;"><span style=3D"color: #878787; font-family=
: Roboto, sans-serif;"><span style=3D"caret-color: #878787;"><em>Developmen=
t Director Natasha Commissiong, left, and Arielle Garcia at the WSJ CMO Net=
work Summit.</em></span></span></p>=20
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margin=
: 0px auto 10px;">And speaking of Arielle, she and Sarah Kay Wiley, our Pol=
icy Director, broke down some of the issues with the American Privacy Right=
s Act. <br><br>It=E2=80=99s a bipartisan bill aimed at establishing na=
tional data privacy and security standards, but right now <a title=3D"it ha=
s too many exemptions and loopholes" href=3D"[link removed]
ils/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4GhO=
pzt955cDakWFzycERG7zxrEMH29BNmxwHhg1XdA=3D" target=3D"_blank" rel=3D"noopen=
er" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;">it has too many exemptions =
and loopholes</a>. <br><br><strong>Bonus reading: <a title=3D"Arielle=E2=80=
=99s Q&A with AdExchanger" href=3D"[link removed]
acking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4GhOpzt955=
cDakWFzycERLaTKgdQU2-mYr3IUD6zj_I=3D" target=3D"_blank" rel=3D"noopener" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;">Arielle=E2=80=99s Q&A with Ad=
Exchanger</a></strong>!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">Get your $%!@ together, tech platforms</span><br><br>=
At least 60 countries have national elections this year. There=E2=80=99s ev=
idence of continued democratic backsliding and rising authoritarianism acro=
ss the globe.<br><br>That=E2=80=99s why we=E2=80=99ve signed a letter, with=
more than 200 other civil society organizations and journalists, requestin=
g platforms including Meta, Discord, Google, and Reddit step up their integ=
rity efforts to protect democracy in 2024.<br><br>We=E2=80=99re asking them=
to, among other things:<br><br><span role=3D"img" aria-label=3D"=F0=9F=94=
=90">=F0=9F=94=90</span> Invest in greater platform integrity<br><br><span =
role=3D"img" aria-label=3D"=F0=9F=91=AE">=F0=9F=91=AE</span> Enforce rules =
against election lies and hate in political advertising<br><br><span role=
=3D"img" aria-label=3D"=F0=9F=A5=B8">=F0=9F=A5=B8</span> Prohibit the use o=
f deepfakes in political ads<br><br><span role=3D"img" aria-label=3D"=F0=9F=
=A4=B3">=F0=9F=A4=B3</span>Hold influencer, public figure, and political ca=
ndidate accounts to the same moderation and enforcement standards as everyo=
ne else<br><br><span role=3D"img" aria-label=3D"=F0=9F=93=8A">=F0=9F=93=8A<=
/span> Improve transparency and enable civil society oversight of enforceme=
nt practices by regularly sharing virality and enforcement reports<br><br>Y=
ou can <a title=3D"read the full letter here" href=3D"[link removed]
s.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4u=
U=3D/4GhOpzt955cDakWFzycERL_fSd9lSfmP9OYa8T_D49Q=3D" target=3D"_blank" rel=
=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">read the full let=
ter here</a>.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; Margin: 0; text-align: left; marg=
in-bottom: 10px; Margin-bottom: 10px; padding: 20px 10px 0px; color: #fd483=
b; font-size: 9pt; line-height: 16pt; max-width: 480px; margin: 5px auto 10=
px; font-weight: bold;"><span style=3D"font-size: 12pt;">=E2=88=B7 </span>W=
HAT WE'RE READING</p></th>=20
</tr>=20
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</table>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"font-size: 21.333334px;">=F0=9F=9A=A8</sp=
an></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"> <h4 =
style=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 1=
30%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10=
px; Margin-bottom: 10px; font-size: 24px; font-family: Georgia, serif;"><sp=
an style=3D"font-size: 16pt;"><a class=3D"notion-link-token notion-focusabl=
e-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=
=3D/4GhOpzt955cDakWFzycERMY-5290if9WLyT-76d92hQ=3D" rel=3D"noopener norefer=
rer" data-token-index=3D"0" style=3D"text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5; color: #0074d9;"><sp=
an class=3D"link-annotation-unknown-block-id-2011709604">"<span style=3D"te=
xt-decoration: underline;">Made for Advertising" Websites Are the Marketing=
Industry=E2=80=99s Latest Messy Situation</span></span></a></span></h4> <p=
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight=
: 400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; paddi=
ng: 5px 0px 10px;">WSJ took a look at online publishers who drain ad spend =
with rapidly refreshing ads, <span class=3D"discussion-id-9e39085b-8e7a-41e=
d-9d0e-dc732a3c38ed notion-enable-hover" data-token-index=3D"1">bot clicks,=
</span>and clickbait headlines. And while the article positions MFA sites =
as a =E2=80=9Cmessy situation=E2=80=9D worth debating, <a class=3D"notion-l=
ink-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
JEddj7UQWJmzdFTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERK_6oHCvB4o9UgRtdwbOU00=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--1=
103971969">Nandini posted her much stronger opinion on LinkedIn</span></a>.=
</p> </td>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"padding: 20px 10px 5px; font-size: 16pt; =
line-height: 22pt;">=E2=98=A3=EF=B8=8F</span></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"><span=
style=3D"text-decoration: underline;"><span style=3D"font-family: Georgia,=
serif; font-size: 16pt;"><a class=3D"notion-link-token notion-focusable-to=
ken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4=
GhOpzt955cDakWFzycERKhgvc-_C1_2Ibmu_nzCUrw=3D" rel=3D"noopener noreferrer" =
data-token-index=3D"0" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span cl=
ass=3D"link-annotation-unknown-block-id--760784046">Forbes=E2=80=99 seven-y=
ear MFA scheme shows how deep the rot runs in online advertising</span></a>=
</span></span> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-s=
erif; font-weight: 400; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; backgroun=
d: #ffffff; padding: 5px 0px 10px;">Last week, The WSJ (a lot of WSJ today!=
) reported on how Forbes ran ads meant for <a class=3D"notion-link-token no=
tion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdF=
Ty6csoClj4uU=3D/4GhOpzt955cDakWFzycERJ4CosYRGRSYH2C1SXJYpLE=3D" rel=3D"noop=
ener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;"><span class=3D"link-annotation-unknown-block-id--1748572692">Forbe=
s.com</span></a> on a spammy copycat site. Reacting to the story, Omar Oake=
s of The Media Leader writes, =E2=80=9CIf global publishers feel the need t=
o spoof their own websites to sell garbage ad inventory, it means the state=
of online advertising is in even worse shape than many realize.=E2=80=9D</=
p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"font-size: 21.333334px;">=F0=9F=91=8E</sp=
an></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"><span=
style=3D"text-decoration: underline;"><span style=3D"font-family: Georgia,=
serif; font-size: 16pt;"><a class=3D"notion-link-token notion-focusable-to=
ken notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzdFTy6csoClj4uU=3D/4=
GhOpzt955cDakWFzycERPuxjgHwPPEwxxsfzR-9rck=3D" rel=3D"noopener noreferrer" =
data-token-index=3D"0" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span cl=
ass=3D"link-annotation-unknown-block-id-755311568">How X accounts are explo=
iting the Israel-Gaza conflict to grow and profit</span></a></span></span> =
<p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weig=
ht: 400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; pad=
ding: 5px 0px 10px;">A new report from the Center for Countering Digital Ha=
te shows how accounts are using hate as a growth hack =E2=80=94 and X is pr=
ofiting off it.</p> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">That=E2=80=99s all from us for this week=
. Expect some ~fun~ next week =E2=80=94 it seems a major ad exchange is fun=
ding a toxic disinformation site, even after other advertisers and exchange=
s dropped it =F0=9F=A4=94</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;"> Hugs,</span><br><img class=
=3D"align-center" src=3D"[link removed]
heckmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1).png" width=3D"600" align=
=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpolatio=
n-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 au=
to; Margin: 0 auto; float: none; text-align: center; height: auto;"></p></t=
h>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmz=
dFTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERF6WIwv_QJth3QnYIasZY1c=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; Margin: 0 =
auto; float: none; text-align: center; height: auto;"></a><!--[if mso]></ce=
nter><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzd=
FTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERF1XcTQt0LQ9YB1IMbN__kk=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; =
height: auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzd=
FTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERKIFVal6SLyR7QpcE-c5C2k=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cen=
ter; height: auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/GWiAhBd9l3O0VJKWlJEddj7UQWJmzd=
FTy6csoClj4uU=3D/4GhOpzt955cDakWFzycERGrb4diyBnDjnVA_hmDTMJw=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; heig=
ht: auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
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April 12, 2024
Introducing Arielle Garcia, our new Director of Intelligence
Hello folks, Happy Friday! We have some GREAT news this week so let’s get right to it: Adtech renegade Arielle Garcia has joined Check My Ads! We’ll let her take it from here:
Hi! I'm Arielle, the new Director of Intelligence at Check My Ads.
I'm a former ad agency exec that was working to change things from the inside. When I saw just how broken the system was, I publicly quit my job as Chief Privacy Officer via op-ed to shine a light on the industry's dodgy data practices and corruption, and how it hurts people, brands, society, and democracy.
In my new role, I'll be leading research, campaigns, and programs that advance our mission of bringing transparency and accountability to the digital ad industry, ending surveillance advertising, and reclaiming our rights to make informed choices for ourselves.
Arielle made her debut as part of Check My Ads at this week’s Wall Street Journal CMO Network summit, where she told attendees how they can stop paying for bad data to reach fake people on unsafe websites, and maybe save democracy in the process.
Like she told CMOs: "Look, we’re going to keep fighting for your right to check your ads; and we’ll get there a lot faster if you speak with your dollars and demand full transparency into what your ads are funding and where they’re running.” 🔥🔥🔥
Development Director Natasha Commissiong, left, and Arielle Garcia at the WSJ CMO Network Summit.
And speaking of Arielle, she and Sarah Kay Wiley, our Policy Director, broke down some of the issues with the American Privacy Rights Act.
It’s a bipartisan bill aimed at establishing national data privacy and security standards, but right now it has too many exemptions and loopholes.
Bonus reading: Arielle’s Q&A with AdExchanger!
Get your $%!@ together, tech platforms
At least 60 countries have national elections this year. There’s evidence of continued democratic backsliding and rising authoritarianism across the globe.
That’s why we’ve signed a letter, with more than 200 other civil society organizations and journalists, requesting platforms including Meta, Discord, Google, and Reddit step up their integrity efforts to protect democracy in 2024.
We’re asking them to, among other things:
🔐 Invest in greater platform integrity
👮 Enforce rules against election lies and hate in political advertising
🥸 Prohibit the use of deepfakes in political ads
🤳Hold influencer, public figure, and political candidate accounts to the same moderation and enforcement standards as everyone else
📊 Improve transparency and enable civil society oversight of enforcement practices by regularly sharing virality and enforcement reports
You can read the full letter here.
∷ WHAT WE'RE READING
🚨
"Made for Advertising" Websites Are the Marketing Industry’s Latest Messy Situation
WSJ took a look at online publishers who drain ad spend with rapidly refreshing ads, bot clicks, and clickbait headlines. And while the article positions MFA sites as a “messy situation” worth debating, Nandini posted her much stronger opinion on LinkedIn.
☣️
Forbes’ seven-year MFA scheme shows how deep the rot runs in online advertising
Last week, The WSJ (a lot of WSJ today!) reported on how Forbes ran ads meant for Forbes.com on a spammy copycat site. Reacting to the story, Omar Oakes of The Media Leader writes, “If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realize.”
👎
How X accounts are exploiting the Israel-Gaza conflict to grow and profit
A new report from the Center for Countering Digital Hate shows how accounts are using hate as a growth hack — and X is profiting off it.
That’s all from us for this week. Expect some ~fun~ next week — it seems a major ad exchange is funding a toxic disinformation site, even after other advertisers and exchanges dropped it 🤔
Hugs,
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
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