As expected, Sunday’s women’s college basketball national championship game between South Carolina and Iowa set new TV records.
The game, won by South Carolina, aired on ABC and averaged 18.7 million viewers, making it the most-watched women’s college basketball game ever. A new women’s college hoops TV record has been set three times in the past week or so, all including games played by Iowa and their transformative star Caitlin Clark.
Front Office Sports’ Michael McCarthy put it well, writing on X, “Caitlin Clark is the new Tiger Woods. She doesn't move the needle. She IS the needle.”
Check out these astounding facts from Sunday’s game, according to ESPN public relations:
- The game peaked with 24.1 million viewers.
- Viewership was up 89% from last year and 285% from 2022.
- It was the most-watched basketball game (men's or women's, college or pro) since 2019.
- Not counting football and the Olympics, It was the most-watched sporting event since 2019.
ESPN chairman Jimmy Pitaro said, “These exceptional athletes, coaches and teams captured our attention in unprecedented ways and it’s incumbent on all of us to keep the incredible momentum going. I’m also very proud of our talented and committed employees for how they presented this historic event.”
Oh, another interesting note. Toronto Star columnist Bruce Arthur tweeted that the game in Canada on TSN drew an impressive average of 404,000 to also set a record. The previous record was last year’s final watched by an average of 237,000.
Bigwig out at ESPN
This happened at the end of last week, so this is my first time touching on this. Norby Williamson, one of the most influential sports media figures in the business, was pushed out the door by ESPN after nearly 40 years there.
Most insiders are saying Burke Magnus, ESPN’s president of content, was behind the move. The Athletic’s Andrew Marchand and Richard Deitsch wrote, “Magnus wanted to go in a different direction as the company headed forward and felt Williamson was not the best person to oversee production. An executive with direct knowledge of the decision told The Athletic, ‘It was time.’”
There’s no question that Williamson had a mighty impact on ESPN over the past four decades and deserves credit for some of its success. Like something out of a movie, he started off in the mailroom in 1985 and eventually rose to, as The Athletic described him, “one of the most powerful executives at the company, giving him the ability to make or break careers.”
But he also had his detractors.
The last time Williamson's name came up publicly was in January when Pat McAfee, whose afternoon show airs on ESPN, accused Williamson of leaking false viewership numbers to the media about McAfee’s show. McAfee said on the air, “There are some people actively trying to sabotage us from within ESPN. More specifically, Norby Williamson is the guy who is attempting to sabotage our program.”
Apparently, the McAfee ordeal had nothing to do with Williamson’s departure. But there were plenty of ESPNers, past and present, who weren’t exactly crying when news broke that Williamson was out.
As Front Office Sports’ Michael McCarthy wrote, “The saying around ESPN was that if an atom bomb went off in Bristol, Conn., only cockroaches and Norby Williamson would survive.”
Former ESPN star Jemele Hill told The Athletic, “My reaction is somewhere between an amused chuckle and ‘never thought I’d see the day.’ I don’t know the circumstances behind his departure, but I guess it wasn’t a coincidence (that) an earthquake hit New York City the same day this announcement was made.”
The last episode
Larry David’s “Curb Your Enthusiasm” ended its 24-year run on HBO Sunday night. The 24 years is a little misleading. David took long breaks between some seasons. In those 24 years, there were actually 12 seasons for 120 episodes.
David, 76, told Willie Geist of NBC’s “Sunday Today,” “You know, I’m kinda old. Let’s not beat around the bush. I’m too old to really be on camera every single week now, to act the way I do on this show. How can I continue to act like that? It’s insane. I’m not going into the 80s acting like that.”
Many already know this, but David plays an exaggerated version of himself. He told Geist, “I’m doing this character, Larry, who is really me, but a me who can’t really be in society ‘cause I’d be arrested or beaten up every day. But here, I have the license to really be who I am, which is that guy."
David is the co-creator of the legendary sitcom “Seinfeld,” and many wondered if Sunday’s finale of “Curb” would go over better with fans than the last episode of “Seinfeld.”
The Washington Post’s Avi Selk wrote, “The ‘Curb Your Enthusiasm’ finale fixed the last episode of ‘Seinfeld.’”
You have to have followed both “Curb Your Enthusiasm” and “Seinfeld” to get the last “Curb” episode, but for those who did, it’s a pretty good ending. As Slate’s Sam Adams wrote, “‘Curb Your Enthusiasm’s’ Finale Was a Middle Finger to Critics Who Hated ‘Seinfeld’s’”
Media tidbits
- My Poynter colleague Angela Fu with “Gannett journalists in the solar eclipse’s path go on strike.”
- Matt LoJacono is senior public relations manager at Duke University’s Sanford School of Public Policy, but he still did a nice job writing up Jon Stewart’s recent visit there to talk with NPR TV critic and Duke adjunct professor Eric Deggans in “Jon Stewart Visits Sanford: Heartfelt Hilarity Ensues.” There are plenty of interesting quotes from Stewart, including this one on what advice he would give students interested in entering journalism: “Don’t allow the status quo of that machine to kill what makes you want to go into it: to kill the passion and excitement that you have to tell the truth.”
- The Big Lead’s Stephen Douglas has a smart take on ESPN’s coverage of women’s college basketball. The story is much better than the headline, so I urge you to get to the story: “ESPN Studio Crew Was the Real Winner of the NCAA Women's Tournament.”
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Have feedback or a tip? Email Poynter senior media writer Tom Jones at [email protected].