Friend, 



Last week when I told you something big was coming, I was hoping that would raise a few eyebrows. 



Then Friday when we dropped “Better Off” <[link removed]> - reminding voters that hell yes, you’re better off than you were four years ago - the response was IMMEDIATE.



We got hundreds of replies that basically all boiled down to: “Swing voters better see this ad.” 



So we’re all in.



We’re launching this as our first wave of digital ads in two absolutely crucial states: Wisconsin and Arizona. Our first targets are almost 50,000 swing voters - particularly women along the Bannon Line. Republicans who will probably vote Trump unless we tell them how colossal of a tool he is. And we are committed to making the case in the way only we can make it from now until the election.



To put it another way: Our highest priority targets in our highest priority states are going to become very acquainted with just how extreme MAGA has become, what Trump’s plans for 2025 are, and the clear contrast with President Biden’s leadership. Every day. For the next seven months.



Here’s why I’m so excited. We’re committed to making sure they see our hardest-hitting messages from now until Election Day. Nobody else is making that kind of commitment, right now. 



We’ve always been the ones leading the charge on this crazy pirate ship of ours. We put down a marker. The political world follows. Now we’re putting down our largest marker yet.



I always get asked “So where are your ads airing?” So we’re making it clear. We’re starting with women in Arizona and Wisconsin. What’s next? If the last two weeks are any indication, we’re going to be able to blow this up even bigger. Stay tuned. 



We wouldn’t have been able to do it without your help. Your support has blown the everloving doors off these past few weeks. With it, we’re confident we can sustain this level of heavy ad targeting from now until November 5th.



These two states in particular are going to be insanely close. The margin might be in the thousands or even in the hundreds. With your help, we’re doing our part to push President Biden over the goal line.



Many of you have already pitched in to help launch this effort. It’s because of you that we’re able to take on this gargantuan task and keep Orange Flush out of the White House. If you haven’t yet, there’s never been a better time. We’re all in. Are you? <[link removed]>



This blew up because of you. We’re going to finish this fight.



<[link removed]>SUPPORT THE LINCOLN PROJECT <[link removed]>



-Rick







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The Lincoln Project - 600 Pennsylvania Ave SE, #15180, Washington, DC 20003, United States

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