From Defend the Senate <[email protected]>
Subject A tough decision
Date April 6, 2024 9:44 PM
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Hi John — it’s JB, President of Defend the Senate. I wanted you to know about a tough decision I had to make.

In recent weeks, MAGA Republicans have ramped up their efforts to take back the Senate. They’ve already booked more than $130 million to flood battleground states with TV ads — the most they have ever reserved this early on.

I couldn’t stand to let Mitch McConnell’s allies tear down our vulnerable Democratic Senators without a fight. Voters deserve to know the truth.

So after talking it through with our team, we chose to increase our advertising budget — for digital and TV — and reserve more ads as soon as possible. The money wasn’t in the budget yet, but I gave the OK anyway.

I won’t beat around the bush: This was a really tough call. It’s a huge risk not having the budget — but I know our grassroots supporters can help us make up for this gap. The only way we can defend our Senate majority is by investing in battleground states.

John, will you pitch in $10 to help us close this budget gap and Defend the Senate? We’ve already started reserving ads in seven swing states, and your donations will help us reach more voters so we can reelect vulnerable Democrats like Jon Tester, Sherrod Brown, and Tammy Baldwin. [[link removed]]

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With 23 Democratic-held seats up for reelection, everything is on the line. Thank you in advance for pitching today if you’re able. We are so thankful to be fighting alongside you.

— JB
President, Defend the Senate

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