Lack of action squanders opportunity to save lives, protect youth

Truth Initiative

April 4, 2024

White House delay in issuing final menthol and flavored cigar rules represents huge loss for public health, social justice

It is deeply disappointing that the Biden Administration has not finalized critical rules to remove menthol as a characterizing flavor in cigarettes and eliminate all characterizing flavors from cigars in March 2024, as they had committed to doing. Approval of these rules has the potential to be one of the most historic public health victories. Instead, lack of action squanders the ability to save lives, protect youth, and stand up for social justice by reducing health disparities. It will inevitably result in more smokers, more addiction, and more lives lost, particularly in Black and LGBTQ+ communities, which experience greater health disparities due to the tobacco industry’s long record of predatory marketing.

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Top music videos are viewed billions of times on YouTube – and many feature tobacco

Tobacco imagery in popular music videos was on the rise in 2022, according to Truth Initiative’s sixth annual review of tobacco imagery in popular entertainment. The report found that twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 (28% vs. 12.8%) and were viewed almost 7 billion times on YouTube as of October 2023.

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Why ending menthol cigarette sales would benefit disproportionately affected groups

The Food and Drug Administration (FDA) proposed rules to end the sale of menthol cigarettes have the potential to save millions of lives, including many from disproportionally affected populations. The removal of menthol cigarettes and flavored cigars would reduce health disparities because these products are not equal opportunity killers; Black Americans and other populations targeted by the tobacco industry – including LGBTQ individuals, women, youth, and those living with mental health conditions – have long faced a disproportionate burden from tobacco-related diseases and death.

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This week in tobacco policy news

Stoneham and Wakeham, Massachusetts – The towns passed laws prohibiting the sale of tobacco products to anyone born after 2003.
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