In an unprecedented crisis, an unprecedented coalition.
Ad Council Create + Change | April 2020
The Ad Council's Newsletter for Social Good
As the COVID-19 pandemic unfolds, the Ad Council has partnered with the Centers for Disease Control, the Department of Health and Human Services, the White House, and the country’s leading broadcast media, digital, and out-of-home companies to get out urgent messaging about how we all can help slow the spread.
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READ ABOUT OUR EFFORTS
Our partners in this unprecedented effort include ABC/Walt Disney Television, Amazon, Apple, Bustle Digital Group, Charter Communications, Clear Channel Outdoor, CNN, Comcast, Facebook, Fox Corporation, Google, HBO, Hearst, iHeartMedia, the National Association of Broadcasters, NBCUniversal, Pinterest, Reddit, Samsung, Snapchat, TikTok, Twitch, Twitter, Verizon Media, ViacomCBS, and WarnerMedia, among many others. You can read more about the launch on Axios, Adweek, CNBC, Forbes, and Variety.
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YOUR CORONAVIRUS RESPONSE TOOLKIT
To help you share critical messaging about social distancing, personal hygiene, risk factors, and mental health, we’ve collected PSAs, social media assets, suggested scripts, and much more. It’s all right here in the Coronavirus Response Toolkit.
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SEE THE WORK
• One of our first PSAs, released March 20, features Dr. Deborah Birx, Dr. Jerome Adams, and Dr. Anthony Fauci, who encourage people to stay at home and practice social distancing to help slow the spread:
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• We’ve partnered with NBCU to launch a new series of “The More You Know” videos:
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• In partnership with ViacomCBS, our #AloneTogether campaign has just launched a video featuring DJ Khaled, Noah Cyrus, and cast members from Love Is Blind and The Circle.
• To encourage support of food banks in this difficult time, we’ve released a video as part of our ongoing efforts to end hunger:
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• And we’ve partnered with Sesame Workshop to launch a series of PSAs including “Washy Wash,” a catchy new song from the one and only Elmo that encourages handwashing.
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WHERE TO FIND THE MOST ACCURATE INFORMATION
When so much is unknown, many people feel they don’t know where to turn. To ensure they’re getting the latest, most accurate information, all of our creative directs people to www.coronavirus.gov.
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