[ [link removed] ]Rob Bonta





Today in California, we’re observing Cesar Chavez Day, a statewide holiday
that takes place every March 31st to honor the birthday and legacy of one
of our country’s most iconic labor and civil rights leaders — and one of
my personal heroes.

This day holds special meaning for me as I look back on my family’s
relationship with Cesar Chavez and the labor movement, and the values my
childhood instilled in me that led me to pursue a path of public service.

Fighting for workers’ rights, advocating for hardworking families, and
standing up for unions is in my blood. It’s how I was raised: some of my
earliest memories were formed in a modest trailer in La Paz, a little town
in the Tehachapi Mountains and the headquarters of the United Farmworkers
of America.

[1]Old family photos of Rob and his parents

My parents were recruited to help Filipino and Latino farmworkers advocate
for better wages and working conditions, alongside Cesar Chavez, Dolores
Huerta, and Philip Vera Cruz.

[2]Photos of Cesar Chavez with Rob's parents and others

My dad set up health clinics and worked in the front office with Cesar. My
mom worked with Dolores in the preschool. Our family would host Philip for
Filipino breakfast in our trailer.

[3]Photos of Rob with his mom and other children

Most of all, what I remember from those days are the lessons I learned
about equality. It didn't matter if your dad was Cesar Chavez, Warren
Bonta, or a migrant worker. It didn't matter if you were Filipino, Latino,
Black, or white.

Everyone was there because of the mission. Because they saw injustice in
the world and wanted to fix it. Everyone was there because they believed
they could fix it if they stood united—and they were right. I saw
firsthand the sheer power people can harness when we stand
together—fighting as one for the greater good.

It's this collective people power that has led to the groundbreaking
change in our communities and our country throughout history, and it’s
what we need today to fight back against right-wing extremists' attempts
to move us backward, and to keep moving forward toward justice and
progress for all.

In honor of Cesar and the many dedicated organizers who fought to get us
where we are today, let us not become weary or indifferent — let’s
recommit to coming together and keeping up the fight for the rights and
lives we all deserve.

Thank you for being a part of our grassroots movement.

In solidarity,

Rob

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Rob Bonta for Attorney General 2026
c/o Deane & Company
1700 Tribute Road, Suite 201
Sacramento, CA 95815
[email protected]

[PAID FOR BY ROB BONTA FOR CALIFORNIA ATTORNEY GENERAL 2026 FPPC ID #145642]