From Robert Reich <[email protected]>
Subject MoveOn needs our help. Urgently.
Date March 31, 2024 9:47 PM
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Dear fellow MoveOn member,

As we close out the first quarter of 2024, I'm both hopeful and concerned
for what the rest of this year holds for the future of our nation. Let me
tell you why.

I'm hopeful because, with 91 indictments, Donald Trump is beginning to be
held accountable for his criminal activity and attacks on our democracy.^1
And earlier this year, Democrats won the special election in a
battleground district to replace George Santos—a good omen for November.^2
This comes after last year's elections, where abortion rights won in every
single state where abortion was on the ballot.^3

These wins are huge—and they cannot be understated.

But the truth is that I'm still concerned. Deeply so. Because the first
quarter of 2024 has been rough for fundraising at progressive
organizations.

Concerningly, my friends at MoveOn have fallen more than $225,000 behind
their first-quarter budget goal. Which means that they are entering the
election season with less funding than they anticipated and need to
quickly catch up to ensure that the MAGA movement can't steamroll its way
back to power.

That is why I am asking you, as we enter the election season in earnest,
to recommit to the work that must be done by starting a monthly donation
to MoveOn. They are prepared to fight on the front lines all year to stop
Trump and MAGA Republicans up and down the ballot, but they need our
support to succeed. 



[ [link removed] ]Click here to start your monthly donation to MoveOn now.
$5 a month, or whatever you can spare, will go a long way.

[ [link removed] ]Or, if you can't make a monthly donation, click here.



No organization in America has a better track record of success in
developing cutting-edge strategies to get out the vote and win elections
than MoveOn.

Year after year, MoveOn pioneers super-effective strategies to get out the
vote.

In 2018, MoveOn's elections program, powered by millions of us, helped
fuel a blue wave and end Republican control of the House of
Representatives.

In 2020, MoveOn pioneered a program known as "vote tripling," an
evidence-based and pandemic-safe voter turnout tactic that turned out tens
of thousands of voters in key swing states and districts.

In 2022, MoveOn ran an unprecedented multimillion-dollar campaign to
defeat MAGA candidates for secretary of state and elect honest Democrats
and progressives who will protect our democracy and count every vote. And
MoveOn ended up turning out a remarkable 50,000 voters in swing states who
may otherwise not have cast a ballot!

In an election that could be decided by a handful of votes across a few
states, turning out 50,000 voters this time around could mean the
difference between winning and losing.

The MoveOn staff have shared their plans for 2024 with me. And the plans
are impressive and incredibly strategic.

Building off of their success in 2020 and 2022, MoveOn will focus on
identifying and turning out the voters likely to make the most impact in
battleground states. These "surge voters" are Democratic-leaning young
voters, new voters, and voters who have not always shown up to the polls
but who became energized to vote after the rise of Trump.

MoveOn's data shows that there are more than 1 million surge voters in
battleground districts and states across the country. And rigorous data
analysis by elections experts shows that when surge voters show up to the
polls in large numbers, Democrats win.^4

And turning out these critical voters is exactly what MoveOn's plan does.

John, winning is doable, but it won't be easy or cheap. And the
polls show that losing is a strong possibility; in fact, Trump is now
favored to win.^5 That's exactly what happened in 2016, when donors and
volunteers didn't show up in high enough numbers, early enough in the
cycle, to tip the scales.

Now, with donations down, we're on the precipice of a second Trump term.
But there's still time to turn the ship around.



With an increasingly emboldened and dictatorial Trump on the ballot, it's
a do-or-die election for our democracy. NOW is the time to start your
monthly donation to MoveOn, go all-in to defeat Trump and MAGA, and
protect our democracy this November. Can you chip in $5 a
month?

[ [link removed] ]Yes, Bob, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Staff members at most other political groups spend most of their time
wining and dining the billionaires and corporate donors that bankroll
them.

But not at MoveOn. MoveOn doesn't answer to corporate bosses, and
billionaires don't call the shots.

Instead, MoveOn is powered by thousands of small-dollar grassroots
donations from members like you and me across the country.

With donations down, they need our help. Urgently.



If 2,604 MoveOn members step up today with a monthly donation, we can
fully make up MoveOn's budget shortfall—and ensure our movement has the
resources to win in 2024. But only if we all do our part.

[ [link removed] ]Please. Click this link to start yor monthly donation of start your
monthly donation today. $5, or whatever you can afford,
will go a long way.

[ [link removed] ]Or, if you can't pitch in monthly, click here.



Thanks for all you do.

–Robert Reich

Sources:

1. "Trump's 91 criminal charges and where they stand," Citizens for
Responsibility and Ethics in Washington, January 11, 2024
[link removed]

2. "Democrat Tom Suozzi wins N.Y. special election to replace George
Santos," NBC News, February 13, 2024
[link removed]

3. "Abortion Rights Victories Continue: Here Are All The Wins In Major
Elections Since The Supreme Court Overturned Roe," Forbes, November 8,
2023
[link removed]

4. "The Emerging Anti-MAGA Majority," Weekend Reading, June 8, 2023
[link removed]

5. "Joe Biden Leads Donald Trump in Eight Polls," Newsweek, March 24, 2024
[link removed]



Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.

Will you start a monthly gift to power and sustain MoveOn's critical
work? 



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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