Dear fellow MoveOn member,

Did you know that young voters reject Donald Trump's MAGA agenda by more
than 20 points?!^1 If we can get these voters to the polls to vote for Joe
Biden in huge numbers, this year's election won't even be close.

But there's a big problem. Trump is doing everything he can to keep young
voters away from the polls through voter suppression in swing-state
college towns like Ann Arbor, Michigan.^2 And when he and his MAGA
supporters can't keep young voters away from the polls entirely through
voter suppression, Trump's mega-donors are doing everything they can to
misdirect young voters' energy by steering them toward third-party
presidential spoiler candidates, like RFK Jr.^3

It's terrifying but true. In fact, the largest individual donor for both
Trump and RFK Jr. is the same MAGA billionaire, Timothy Mellon, heir to
the Mellon banking fortune.^4 He's poured millions of dollars into craven
efforts to support RFK Jr., who has absolutely no chance of winning the
general election but whose candidacy could very well throw the election to
Trump.

We've got to make sure that young voters—and all Democratic and
progressive voters who skipped voting in the last few elections—show up to
vote for President Biden. My friends at MoveOn have a highly effective
plan that is laser-focused on doing just that.

But, unfortunately, MoveOn is facing a $307,277 funding gap with the first
quarter coming to an end. That's alarming, because MoveOn's track record
of success in developing cutting-edge strategies to get out the vote and
win elections is outstanding. That's why I'm writing you today with an
important request:



[ [link removed] ]Please click this link right now and start a monthly donation
of $5, or whatever you can afford, to support MoveOn's
crucial electoral efforts and help them end the quarter strong.

[ [link removed] ]Or, if you can't pitch in monthly, click here.



I'm convinced that Trump can be beaten. But to ensure Biden's reelection,
we must communicate effectively and concretely with one another about how
to do so and what we're going to contribute to the effort.

We cannot be spectators. We must do everything we can to fight against
Trump, the MAGA movement, and Republican attempts to seize power through
lies, disenfranchisement, and voter suppression.

For 25 years, MoveOn has been using innovative, data-driven strategies to
reach voters, including young voters. MoveOn's strategies work—and they
are crucially needed this year. Unprecedented misinformation, generative
AI, and even entirely fake videos aim to disenfranchise voters this
year.^5 That's why trusted, one-on-one conversations—the ones MoveOn and
its members are engaging in—are going to be an incredibly powerful tool
for breaking through.



[ [link removed] ]Please, click this link to start your monthly donation to MoveOn
now. $5 a month, or whatever you can spare, will help
MoveOn reach voters and fight against Trump and the MAGA movement.

[ [link removed] ]Or, if you can't make a monthly gift today, click here.



As I mentioned, one reason that I am particularly excited about MoveOn's
program is its focus on young voters, who reject the MAGA agenda by more
than 20 points. But the reality is that young voters' votes can make the
crucial difference only if they register, are able to cast a ballot, and
vote for President Biden.

Efforts to disenfranchise young voters are out of control this year.^6
They're at a scale I have never seen in my more than 50 years in politics.
That's saying a lot. I am gravely concerned about them. And while I wish
that right-wing efforts to convince young voters to throw away their votes
on a candidate with no chance like RFK Jr. would fail, the reality is, the
risks are rising—and fast.

As Politico recently reported—and MoveOn warned us about earlier this
week—"Independent presidential candidate Robert F. Kennedy Jr. is polling
as high as the low twenties in a three-way race with President Joe Biden
and Donald Trump."^7 He is particularly strong with young voters.^8

Between the right wing's voter suppression, RFK Jr., and other third-party
efforts that risk spoiling the presidential election, we have our work cut
out for us. We have got to start talking to young voters NOW about the
stakes of this election and the issues they care about, and make it clear
why their vote is critical. We need to make sure they are registered, turn
out to vote, and vote for President Biden.

MoveOn identified more than 1.5 million surge voters—those who have shown
they will vote for Democrats but may not vote consistently, who live in
swing states like Michigan and Wisconsin, and are contactable by phone or
email. MoveOn is laser-focused on contacting those 1.5 million voters; if
MoveOn members can sway even a small fraction of them to vote, and make
sure they vote for the Biden-Harris ticket, it may be enough to tip the
election in our favor.



Will you chip in $5 a month, or whatever you can afford, to
help MoveOn reach swing-state voters?

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Many of MoveOn's efforts engage volunteers and involve person-to-person
conversations with voters. One example is vote tripling, which is MoveOn
organizing voters to reach out to three of their friends or family, talk
to them about the issues at stake, help them make a plan to vote, make
sure they're registered, and make sure they vote.

In 2022, MoveOn used vote tripling to turn out 50,000 people in key states
and districts who otherwise might not have voted. That's an incredibly
large and powerful number of voters, since our country's elections are
typically decided by exceedingly narrow margins.

But even with MoveOn volunteers doing the heavy lifting—and even though
MoveOn's election program is far more effective per dollar spent than TV
ads, direct mail, and other traditional approaches—reaching swing-state
voters still costs significant amounts of money. There is simply no way
around that.

That's because MoveOn has to pay for tech support, staff, and platforms to
be able to organize volunteers at scale to contact millions of voters,
make millions of phone calls, and send millions of emails and texts.

MoveOn also needs to buy crucial advertising space and—believe it or not—a
lot of that space books up months in advance. And right now, according to
the numbers MoveOn's team shared with me, MoveOn is still behind its
fundraising goal by some $307,000. To fill the gap, they need to sign up
2,558 monthly donors by the end of the month.

To fill its budget gap, MoveOn needs to sign up 3,197 monthly donors by
the end of March. Will you help close MoveOn's first-quarter budget gap
and ensure that it doesn't fall behind when it needs to make crucial
decisions about how much it can invest in its powerful election program?



[ [link removed] ]Click here to pitch in $5 a month, or whatever you can
afford, to help MoveOn reach swing-state voters.

[ [link removed] ]Or, if you can't pitch in monthly, click here.



Ever since it became clear that Trump was going to be the Republican
nominee, I've found myself immersed in many conversations about the threat
that he poses to our nation and the world. Just to be clear, I'm not
talking about conversations with Trump supporters. I'm referring to
conversations with people like you and me, who are fully aware of the
damage Trump has already done and the even greater danger he presents if
reelected.

Understandably, many of the people I talk with express rage and despair.

It's natural that we want to share our anger. Someone who has attempted to
jettison the rule of law, unleashed violence on the U.S. Capitol, and
seeks to wreck our constitutional system is once again the candidate put
forward for president by the Republican Party. Why hasn't he been
convicted and imprisoned already?

When rage is driving us, despair is often in the passenger seat. It's easy
to feel dismayed that so many of our fellow Americans—sometimes even our
own family members—have been ensnared by this man and manipulated by his
Republican lapdogs and the right-wing media. Our hearts ache for our
nation and the ideals on which it's based, and for the previous
generations that have sacrificed their lives in service of those ideals.

But rage and despair alone will not defeat Trump. To reelect President
Biden, we need to connect in a meaningful way with voters—particularly
young voters—who are on the fence, do our absolute best to discourage
potential Biden voters from voting for third-party candidates, and get out
the vote in swing states.



Will you start a monthly gift today, to help MoveOn close its funding gap
so it can end its first quarter in a strong financial position? If just
3,197 new recurring donors sign up at an average of $12 a month, MoveOn
will close its first-quarter budget gap. MoveOn has millions of members
but is counting on you to step up today.

[ [link removed] ]Yes, I'll chip in monthly to help MoveOn close its first-quarter budget
gap, end the quarter in a strong financial position, and support its
ongoing work to defeat Donald Trump.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



We obviously do not want MoveOn to be facing a funding shortfall. Not when
their team has critical decisions to make about how much they can afford
to invest in their election program. Not when it will determine how many
young voters they can reach. And not when Trump's biggest donor is
funneling money into RFK Jr.'s campaign to mislead young voters—who are
our best hope of stopping Trump this year.

We simply cannot afford another election like 2016—where Trump wins the
Electoral College while losing the popular vote by millions—but with even
more devastating consequences. It's unthinkable. That's why your support
for MoveOn today is so important.

Thanks for all you do.

–Robert Reich

Sources:

1. "New poll highlights young voter interests for 2024," The Hill, March
4, 2024
[link removed]

2. "Trump's Allies Ramp Up Campaign Targeting Voter Rolls," The New York
Times, March 6, 2024
[link removed]

3. Ibid.

4. "Donald Trump and RFK Jr Have the Same Largest Donor," Newsweek,
February 22, 2024
[link removed]

5. "Welcome to the generative AI election era," Axios, January 3, 2024
[link removed]

6. "Trump's Allies Ramp Up Campaign Targeting Voter Rolls," The New York
Times, March 6, 2024
[link removed]

7. "RFK Jr. and the ballot access wars," Politico, March 21, 2024
[link removed]

8. "A Batshit Number of Young Swing State Voters Think RFK Jr. Should Be
President," Vanity Fair, November 7, 2023
[link removed]



Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.

Will you start a monthly gift to power and sustain MoveOn's critical
work? 



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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