For many small business owners, keeping connected with customers on social media can feel overwhelming. In this webinar produced by SCORE, a resource partner to the U.S. Small Business Administration, Deluxe's Director of Social Media Strategy of Small Business Services Katie Cerney will highlight some simple social must-do?s for small business owners and share tips for keeping up with the ever-changing platforms.

You?ll learn:

• Where and why to build a social presence
• Why engagement is critical on social channels
• How to create a social content strategy and publishing calendar
• Tips for creating great social photos and videos
• What are hashtags and why you should use them
• How to use paid social ads to help achieve your goals
• Examples from businesses across the country who have achieved success via social media activities

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Market Research

Do you have a great product or service? Take SBA's FREE online training for an overview of?how to identify your customer and how to market to them.

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8 Ways to Find Your First Customers

No matter what industry you?re in, every new business owner has the same burning question: ?How will I get my first customers?? Here are some smart strategies you can use to identify and attract those critical first customers.

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Webinar Series: How to Contract with the Federal Government

GSA?s Office of Small Business Utilization will hold a series of webinars to help small business owners contract with the federal government.

1. Marketing Your GSA Contract | August 13, 2:00 pm ET?
   There are many opportunities available in the federal procurement market. Developing a federal marketing and sales strategy can help you achieve success in the federal sector. Register for this webinar to learn how to create an effective federal marketing plan with a targeted approach to government procurement. Register here.
2. Getting on the GSA Schedule: What You Need to Know | August 15, 2:00 pm ET
   This virtual training course will outline what a GSA Schedule is and help you understand the process for getting on the GSA Schedule. Register here.
3. Avoid Being Suspended?and Debarred | August 20, 1:00 pm ET
   The GSA Suspension and Debarment Official will tell you what you need to know to prevent your business from being suspended and debarred from working with the federal government.? Register for this webinar to learn how to avoid the simple mistakes that small businesses make which causes them to lose their federal revenue streams and best practices you can implement to avoid being suspended or debarred. Register here.
4. Understanding the Federal Procurement Data System | August 29, 2:00 pm ET
   The Federal Procurement Data System provides free access to all federal procurement data, giving you insight into data pertinent to your specific business. Register for this training session to learn how to access data in the federal space and gain insight into your federal customer base. Register here.