From The Poynter Institute <[email protected]>
Subject An AI ethics starter kit, customizable for your newsroom
Date March 26, 2024 1:30 PM
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The only way to create ethical standards in an unlicensed profession is to do it newsroom by newsroom. We're here to help. Email not displaying correctly?
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** Start establishing your newsroom's AI ethics policies today. Here's how.
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This week, Poynter released a starter kit ([link removed]) for newsrooms looking to define and guide the use of artificial intelligence in their newsgathering.
The sample ethics guidebook ([link removed]) is customizable, so you can take the framework and specify it to make it work for your organization.
The guidelines were created through the work of Poynter’s AI Steering Committee, and written by journalism ethics expert Kelly McBride ([link removed]) , Poynter senior vice president and chair of Poynter’s Craig Newmark Center for Ethics and Leadership; Alex Mahadevan ([link removed]) , director of Poynter’s MediaWise digital literacy program, who has written extensively about AI’s potential for spreading mis- and disinformation ([link removed]) ; and faculty member Tony Elkins ([link removed]) , who has written about AI tools and their potential impact on visual journalism ([link removed]) .
“This is intended to help newsrooms that may not have the expertise to put together their own guidelines for using generative AI and get them started with basic principles that will allow them to use AI wisely and in service of their audience,” McBride said.
“Until we create those standards – even though it’s early in the game – we are holding back innovation,” McBride wrote in a story announcing the guidebook. ([link removed])
Read on for more useful tools for you and your newsroom.

FEATURED TRAINING
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** Essential Skills for Rising Newsroom Leaders
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May and December
This in-person, five-day workshop focuses on the critical skills new managers need to help them lead in journalism, media and technology.
Dynamic sessions are designed to establish your credibility as a leader; help you learn how to manage people who were once your peers, friends or bosses; and connect with a cohort of other new managers for transformational leadership training.
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Cost: $1,500.
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Reporter’s Toolkit
May 7-June 11
Join us Monday, April 1, at 1:30 Eastern for "What They Don't Teach in J-School," ([link removed]) a LinkedIn Live introduction to the six-week virtual seminar Reporter's Toolkit.
During this event, you’ll hear from Reporter’s Toolkit faculty Tom Huang, assistant managing editor for journalism initiatives at The Dallas Morning News; Fernanda Camarena, Poynter faculty; and Kathleen McGrory, editor, local investigations fellowship at The New York Times.
Reporter's Toolkit equips reporters with the tools and one-on-one coaching they need to hit the ground running and build a successful career.
"What They Don't Teach in J-School" ([link removed]) is free and open to anyone who wants to here more about this course ([link removed]) , designed for reporters with up to six years of experience. Apply ([link removed]) for Reporter's Toolkit ([link removed]) by April 28.
Cost: $499.
LINKEDIN LIVE ENROLLMENT ([link removed])
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Poynter Producer Project
June 4-Sept. 10


In this combination of in-person and online training, TV and video/visual producers learn to tell stronger stories, produce engaging newscasts and video, make tough calls on deadline and manage the complexities of the industry, including the impact of artificial intelligence (AI) on journalism, combating misinformation and fact-checking in an election year. Participants will enhance their news judgment, develop critical thinking skills and grow their newsroom leadership.
You’ll also come to Poynter on June 4-6 for learning, in-person coaching and feedback, led by Poynter’s Kerwin Speight ([link removed]) , who will guide you through activities and live group discussions in subsequent online sessions. Applications are due April 14.
Cost: $799.
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** Beat Academy: Economic Realities
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Thursday, April 4, 1 p.m. Eastern


One of the most contentious issues in the 2024 elections is the state of the economy. Are families better or worse off than they were four years ago? Which families? What are the lived experiences of households seeking a comfortable life?

In this session you will get guidance through several of the key ways to talk about people, jobs, incomes and family budgets; a closer examination of data that can look good on paper, but miss what real people experience; and a look at the habits of partisan and personal beliefs that shape people’s take on this thing called “the economy.”
Cost: $75 per individual; $50 for five or more spots.
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MORE TRAINING OPPORTUNITIES
Editorial Integrity and Leadership Initiative
Sept. 30, 2024-April 13, 2025
This fellowship ([link removed]) for public media journalists will strengthen news leadership and ethical decision-making skills. Over nine months, participants will receive individual coaching, learn from industry experts, collaborate in small peer groups, and work on a personal project that will benefit their newsroom and their own leadership. Applications are due Monday, April 22.
Cost: Free, thanks to funding from the Corporation for Public Broadcasting. Apply now. ([link removed])
Work-Life Chemistry
Six-week newsletter course
Kristen Hare ([link removed]) , who teaches and covers local news for Poynter, has spent years preaching this popular reframe ([link removed]) for work-life balance. In this course, she'll walk you through discovering your formula, building it for growth and using it to combat burnout.
Cost: $50. Enroll now ([link removed]) .
Lead with Influence
Virtual course, June 3-24
Specifically designed for women and nonbinary journalists, this is the second of our three virtual leadership trainings for those who want to flex their organizational muscle, but who have no direct reports — leaders who manage big responsibilities like processes, products or platforms.
The deadline to apply is May 6.
Cost: $600. Apply now. ([link removed])
Poynter ACES Intermediate Certificate in Editing
Self-directed online course
This seven-course certification program ([link removed]) expands on our introductory certificate ([link removed]) and offers a thorough grounding in the skills editors need to succeed in today's news, corporate and freelance environments.
Cost: $250 or $175 for ACES members. Enroll now ([link removed]) .
Understanding U.S. Immigration from the Border to the Heartland
Self-directed online course
This newly updated and expanded, six-part self-directed course will give journalists a thorough understanding of immigration and immigrants in the United States, as well as the skills and resources to produce strong, accurate storytelling.
Free. Enroll now. ([link removed])
FROM THE NEWSROOM
• Inside the drama of NBC News hiring former RNC chair Ronna McDaniel ([link removed]) , by Tom Jones.
• An expert view of the next national security challenges (they’re not what you think) ([link removed]) , by Rick Edmonds.
• AI detection tools for audio deepfakes fall short. How 4 tools fare and what we can do instead ([link removed]) , by Loreben Tuquero.
• What are ‘sex’ and ‘gender’? How these terms have changed and why states now want to define them ([link removed]) , by Grace Abels.
• Why an insurrection at the AP could succeed this time when others have failed ([link removed]) , by Rick Edmonds and Tom Jones.
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Keep these resources coming! Your gift fortifies journalism's role in a free society. ([link removed])
GIVE NOW ([link removed])
MEDIA JOBS
Search our job board ([link removed]) for hundreds of opportunities in the industry — see examples below!
Post your job today ([link removed]) today to find the talent you need.
• Multimedia Journalist, Telemundo Las Vegas ([link removed]) ​ — NBCUniversal, Las Vegas, Nevada
• Visual Journalist and Assistant Audience Engagement Editor ([link removed]) — Embarcadero Media Foundation, Palo Alto, California
• Research Journalist ([link removed]) — BLN24, McLean, Virginia
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