Friends — Within one week of announcing his campaign, my Republican opponent launched $2.5+ million worth of TV and digital ads to blanket Wisconsin and attempt to control the narrative in our race.
For weeks, Eric Hovde had the airwaves to himself — putting our campaign in a difficult position.
That’s why my campaign manager just gave the green light to increase our advertising budget for the month so we could launch our own TV and digital ads right away.
This was a tough decision to make. I know it carries a pretty big risk. But we didn’t anticipate these so-called “ad wars” beginning so soon, and we certainly didn’t expect Hovde to dump buckets of money into the race this early.
Look, TV ads aren’t cheap — they’re one of the most expensive line items on any campaign’s budget, but they’re also one of the most effective ways to win an election.
That’s why I’m telling you all of this. The decision may have blown a hole in the budget, but I felt confident taking the risk because this grassroots team has always had my back. My hope is that I can count on you right now.
