Truth Initiative

March 22, 2024

Young activists join with truth^® to demand action on menthol cigarettes and flavored cigars

In an effort to encourage the Biden Administration to finalize and implement the Food and Drug Administration’s menthol and flavored cigar rules, youth and young adult activists from across the country came together this week in the nation’s capital to raise their voices in support of swift action. As part of the annual Moment of Action with truth, the national public education campaign from Truth Initiative, young people met with the White House and decision makers on Capitol Hill.

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HHS smoking cessation framework marks important step in mitigating tobacco-related disease and health disparities

The smoking cessation framework released by the U.S. Department of Health and Human Services (HHS) signifies an important step in advancing smoking cessation efforts and mitigating tobacco-related health disparities nationwide. The long-awaited plan will help Americans from all walks of life quit smoking through evidence-based programs. Digital programs in particular have a central role to play in reducing smoking prevalence nationwide.

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Quitting vaping in 2024: Top tips and resources

2024 could be the year for you or someone you care about to quit vaping. According to a 2023 Truth Initiative survey, 67% of 15-to-24-year-old e-cigarette users surveyed said they were considering quitting as a New Year’s resolution. There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from friends, family, and others. A Truth Initiative analysis found that concerns about health and mental health, as well as social influence, are among the top reasons for quitting.

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