If we want to reach young people and get them involved before the far-right does, we need to get creative. And that’s exactly what Maxwell Frost is doing.
Earlier this month, I teamed up with Maxwell as a headliner for his new Music and Arts Festival, MadSoul Fest. In just one day, the MadSoul team welcomed 3,000 guests and registered hundreds of voters — all in time for this year's elections.
Maxwell is changing the organizing game. And that’s so important at this moment, because we know that the same old organizing tactics won’t deliver a new generation of voters.
Rep. Greg Casar, Rep. Maxwell Frost, International President of the Association of Flight Attendants-CWA, AFL-CIO Sara Nelson, and AOC at MadSoul Festival.
This is just one way Maxwell is doing things differently.
He’s organizing year-round at concerts, college campuses, and outreach events. And we’re seeing the results – not just in the news, but at the ballot box, too.
Maxwell and I each rely entirely on grassroots support to keep expanding our reach to young people everywhere. And we each have our doubters who are watching like hawks to see if this movement is really as powerful as we say. That’s where you come in:
With gratitude,
Alexandria
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