From Team Labour <[email protected]>
Subject Why we ask
Date March 17, 2024 8:06 AM
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We know we’ve asked more of you as we ramp up our preparations for the general election. So before we ask again, you deserve an explanation of how your contribution makes an important difference for Labour.John xxxxxx -

We know we’ve asked more of you as we ramp up our preparations for the general
election. So before we ask again, you deserve an explanation of how your
contribution makes an important difference for Labour.

This may surprise you, but the number one source of online donations to Labour
is from emails just like this one. It’s people just like you giving whatever
they can spare when we ask. No amount is too small.

Thank you for being a Labour donor. Put simply, the donations you’ve made
previously are a big part of why our campaign is in a strong position to defeat
the Tories this year. The Tories would drown us out with their massive
fundraising advantage without your support.

So if you can, please contribute whatever you can spare to Labour today. We’re
at a significant fundraising disadvantage, but every pound helps us narrow the
gap:

[link removed]

We are proud of how we fund this campaign. Labour’s strength has always come
from our history as the party for working people.

And look, we do not expect people to give every time we ask. What we hope is
that you take these asks as an indication of just how important your support is.
What matters most is that people donate when it makes sense for their budget.

If everybody reading this pitched in right now, we could close our fundraising
gap with the Tories today. But not everyone can, so that makes your contribution
even more important.

Please consider making a contribution to Labour today to help us prepare for the
general election. We are counting on a LOT of small donations to match the
Tories’ deep pockets and win.


[link removed]

Thank you in advance for your support. Together, we will end 14 years of failed
Tory governments.

-Team Labour

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