Dear MoveOn member,
A far-right evangelical organization just announced it will spend $62
million to register and turn out right-wing evangelical voters, all with
one goal in mind: returning Donald Trump to the White House.^1
Faith & Freedom, a right-wing extremist group run by a longtime Trump
ally, will focus on registering conservative evangelical voters and then
texting, calling, and knocking on their doors to turn them out during the
November election.^2
John, this election will be decided by three things: turnout,
turnout, and turnout.
Will conservative evangelicals turn out in huge numbers and tip the
election to Trump? Or will we mobilize a multiracial, working-class
coalition to reelect Joe Biden and Kamala Harris? More could not be on the
line.
For years, MoveOn has been refining an innovative, data-driven program to
drive up turnout among key Democratic voters in battleground states. And
now, we need your help to execute the plan—and to defeat MAGA's
evangelical turnout machine.
[ [link removed] ]Please, if you are able, take this opportunity to get off the sidelines
and donate $9 to MoveOn today to drive up turnout and combat
the far right.
To win in 2024, we've identified the specific voters, known as "surge
voters," who can deliver a victory in the key states and districts across
the country.
These voters started voting after 2016, either for the first time or more
frequently, but don't vote consistently. We need them all to turn out,
because when they do, they are very likely to vote for Democrats up and
down the ballot.
Given this focus on a specific subset of voters, MoveOn's strategy is to
develop a deep connection with these voters. This allows us to focus our
efforts where we know we can have the most impact.
MoveOn's member-driven voter contact plan aims to reach individual voters
three or more times before Election Day.
In the spring and summer, our outreach will be aimed at persuading surge
voters that their vote matters and inspiring them to turn out by November.
Then, in the fall, we will contact them again to ask them to triple their
vote by getting three or more friends and family members to vote as well.
[ [link removed] ]Donate $9 today to power MoveOn's evidence-based
strategies to turn out surge voters in 2024, win the election, and defend
our democracy.
Our strategy of reaching out to voters three times is rooted in years of
experience and rigorous testing. And central to our plan is combining
canvassing, phone calls, and postcards.
Contacting voters by more than one communication method increases the
overall impact.
MoveOn found this in our 2022 election program, where voters we were able
to reach with a digital ad and a phone call were an estimated 2.1
percentage points more likely to vote than members of a random control
group we didn't reach with an ad and a call.^3
Our 2024 election plan builds off of 25 years of experience, including our
2022 election program, which increased voter turnout in our target states,
resulting in 48,000 to 50,000 additional voters turning out to vote.^4
MoveOn is backed by millions of members, powerful analytics, and seasoned
political campaigners. Together, our outreach to voters in person, on
phones, and across the internet will match the right messages to the right
voters in the most important districts, to maximize our impact.
[ [link removed] ]Will you donate $9 to power our election campaign and
help us reach surge voters in battleground states?
Thanks for all you do.
–Mohammad, Alexis, Amanda, Thad, and the rest of the team
Sources:
1. "Ralph Reed's army plans $62 million spending spree to boost
evangelical turnout," Politico, March 11, 2024
[link removed]
2. Ibid.
3. "The Research Behind MoveOn's Member-Driven Election Strategy," MoveOn,
January 31, 2024
[link removed]
4. Ibid.
Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.
Will you make a gift to power MoveOn's critical work?
[ [link removed] ]Yes, I'll chip in.
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