3/15/2024

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IN THIS ISSUE

Business Tip

Business Academy

Business Resource

SIZEUPWI

UPCOMING EVENTS

Travel Wisconsin

Business Tip of the Month Is your business looking for a new service? A great place to start your search is the SDP Certified Business Database. We have business certified in all different areas of business if you are looking for something we probably have someone certified!

Get the Small Business Academy advantage

The Small Business Academy features workshops on what?s important to you and your small businesses, including financing options, legal concerns, regulatory issues, information technology, small business certifications, and identifying markets and sales opportunities, as well as practical advice from business owners who have successfully made it through the initial stages of starting and growing their companies.

If you are an existing small business, an individual thinking of starting a business, or an entrepreneur looking for funding and resources, take advantage of this free virtual and in-person event.

https://wedc.org/smallbusiness/small-business-academy/

Business Resource

Start In Wisconsin

Start In Wisconsin?is the premier network connecting Wisconsin entrepreneurs with resources, events and experts tailored to their specific needs and based in their communities. For entrepreneurs, Start In Wisconsin offers a comprehensive online directory of resources and a calendar of entrepreneur-focused events ? organized and searchable by region. Get started below! For Entrepreneurial Support Organizations (ESOs), the platform can provide best-fit referrals, build your network and showcase the story of entrepreneurship in your region.

When it comes to using social media to market your business, it can be overwhelming to even get started. To help, here?s what Forbes recommends doing as best practices: Set goals for your business social media accounts. Think about what you?re hoping to accomplish?is it driving new viewers to your page? Increasing your followers? Having a certain number of impressions? Identify and focus on your target audience. Think about who you?re marketing to and what their needs and wants are. Learn from your competition. You want to stand out, and the only way to do that is by being unique in your respective field. Spend some time learning about what to do and not to do from your competitors. Choose the right platforms. This goes back to your target audience, but be sure to keep in mind who is really using different social media platforms before you invest all of your time in something that won?t reach your target audience. If you?re interested in learning more, please check out Forbes? entire article on social media practices.

Use big data intelligence to grow your business

Sophisticated business intelligence can be a huge differentiator.?SizeUpWI?is a free customized platform for small and midsize business owners and entrepreneurs that provides the market research and business intelligence needed for growth and success. ?Get industry data analysis that empowers you to:

• Discover potential customers and suppliers
• Optimize advertising and marketing to ideal customers
• Analyze the characteristics and spending of consumers in the area
• Validate or reject your assumptions about future business performance
• Rank your industry performance across multiple measurements

Click here to be redirected to a video on how SizeUpWI?can work for you: https://www.youtube.com/watch?49_dZKS_UnY

Newly Certified Businesses

We are excited to welcome the following newly certified businesses to the Supplier Diversity Program!