Repeal PLCAA!
[ [link removed]- ]Take Action Now
[ [link removed]- ]TAKE ACTION

Dear Friend,

If anyone is responsible for our nation’s gun violence epidemic, it’s the
firearms industry.

There’s currently very little that can be done, however, to hold gun
manufacturers and dealers accountable for their marketing and business
practices that stoke fear and encourage aggression and violence in order
to sell guns. Why? Because in 2005, Congress outrageously passed the 2005
Protection of Lawful Commerce in Arms Act (PLCAA),[ [link removed]- ] which effectively
shields the industry from lawsuits. We can change this.

[1]The gun industry needs to be held accountable! Tell Congress to stop
protecting the gun industry and repeal the outrageous Protection of Lawful
Commerce in Arms Act (PLCAA)!

Right now, by blocking legal action against gun manufacturers and dealers,
PLCAA has removed any incentive for the gun industry to make guns safer
and has absolved the industry of any responsibility for reckless and
negligent sales practices, leading to the flood of guns both legal and
illegal into our communities. This quite simply has to change. 

Shielding the gun industry from lawsuits has allowed manufacturers and
dealers to sell guns based on an extreme gun culture rooted in fear and
violence, that disdains gun safety and embraces armed aggression, and puts
weapons in the hands of those most susceptible to its dystopian vision. It
is not okay. 

[ [link removed]- ]Extreme gun culture needs to be reined in and the gun industry needs to
be held accountable for creating it. Tell Congress to stop protecting the
gun industry and repeal the Protection of Lawful Commerce in Arms Act
(PLCAA)!

Here’s a very small sample of the kinds of marketing tactics the gun
industry has used to sell firearms (click the footnote links to see the
actual images):

* A 2021 cover of Firearms News, under the theme “Be Ready,” shows a man
protecting his family with a rifle aimed at a presumably Latino person
waving a skateboard. [2]
* On May 16, 2022, Daniel Defense shared on social media [ [link removed]- ]a photo of a
toddler cradling one of its AR-15s, along with a Bible verse beginning
“Train up a child in the way he should go.” Two weeks later, a young
man used an AR-15-style weapon manufactured by Daniel Defense to shoot
36 students and educators at Robb Elementary School in Uvalde. [3]

The gun industry’s marketing tactics have sown fear, racism, and violence
in order to sell guns, and have been so successful that it’s turned
firearms into an $80 billion-dollar industry. [ [link removed]- ] 

Not only do firearms profits enrich the industry, they are used to fund
lobbying efforts against even the simplest, most basic gun safety policy
reform which the vast majority of people in America support, such as
universal background checks and barring gun sales for children.[ [link removed]- ] Profits
are also used to elect right-wing, pro-gun politicians who clear the way
for even more gun sales![ [link removed]- ]

[4]Congress must let us hold weapons makers and dealers accountable! Tell
Congress to stop protecting the gun industry and repeal the Protection of
Lawful Commerce in Arms Act (PLCAA)!

There are around 400 million guns already in circulation in the United
States, but nothing is stopping the firearms industry from continuing to
push millions more weapons into our communities and homes every year, 15.8
million guns in 2023 alone.[ [link removed]- ] In a country swimming in guns, more guns
than there are people, it’s a national emergency that school shootings are
becoming increasingly commonplace [ [link removed]- ] and firearms have become the leading
cause of death for children.[ [link removed]- ]

To stop the gun industry from promoting extreme gun culture in order to
sell as many guns as possible, the American people need every tool
possible, including civil lawsuits to hold gun manufacturers and dealers
accountable for the carnage of gun violence. [5]We need PLCAA to be
repealed immediately - our gun violence epidemic is a national emergency!

[6]PLEASE SIGN NOW and forward this message to everyone you know who is
concerned about the devastation of our country’s gun violence epidemic,
and urge them to sign too.

We will never stop fighting for the safety of our children, loved ones,
and communities.

With hope and determination, and in solidarity,

Gloria, Jessica, Xochitl, Kristin, Monifa, and the whole MomsRising.org &
MamásConPoder Team

References:
[1] “[7]What is PLCAA?” Brady United
[2] “[8]The Gun Industry Created a New Consumer. Now It’s Killing Us.” The
Atlantic, July 2022.
[3] “[9]Maker of Uvalde shooter’s rifle posted image of child with gun
before massacre,” The Washington Post, May 26, 2022.
[4] “[ [link removed]- ]Economic impact of the U.S. sporting arms and ammunition industry
in 2022,” Statista.com, Jun. 19, 2023.
[5] “[ [link removed]- ]The Gun Industry’s Power Broker,” Everytown.com, Jan. 12, 2023.
[6] “[ [link removed]- ]Gun Lobby Donations Are Driving the GOP’s Increasingly Extreme
Opposition to Gun Control,” Center for American Progress, Sug. 25, 2022. 
[7] “[ [link removed]- ]Americans Bought at Least 15.8 Million Guns in 2023,” Guns.com,
Jan. 4, 2024.
[8] “[ [link removed]- ]US school shootings double in a year to reach historic high,” The
Guardian, Sept. 14, 2023.
[9] “[ [link removed]- ]Child and Teen Firearm Mortality in the U.S. and Peer Countries,”
KFF.org, Jul. 18, 2023.


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