College administrators have long called for federal legislation to regulate name, image, and likeness deals nationwide—so far without success. On Tuesday, a congressional hearing dived into college athlete unionization efforts, while an NIL roundtable hosted by Sen. Ted Cruz is stirring up debate thanks to some inflammatory statements from the event’s star-studded guest list. 

Here’s what they said:

Nick Saban

On the lack of competitive balance in college sports: “It’s whoever wants to pay the most money, raise the most money, buy the most players, is going to have the best opportunity to win. I don’t think that’s the spirit of college athletics.”

On his wife, Terry, coming out of recent recruiting visits feeling like players and their parents only care about how much they’ll get paid: “All the things I believed in, for all these years, 50 years of coaching, no longer exist in college athletics. … That was a ‘red alert’ that we really are creating a circumstance here that is not beneficial to the development of young people.” 

Alabama AD Greg Byrne

On the potential for cutting sports: “It’s the Olympic sports that would be in jeopardy, and that’s men and women. If you look at the numbers for us, at the University of Alabama, with our 19 sports outside of football and men’s basketball, I mentioned we lost collectively almost $40 million, and we funded that through our revenue from a football and men’s basketball standpoint. … There will have to be decisions made because there is not an unlimited supply of money like some believe.”

On the cost of sorting out the new collegiate sports landscape: “What has taken place from the court system, and the litigation that’s involved, and the potential damages that could come along with it are well into eight figures, and those are resources and revenues that don’t exist.”

ACC Commissioner Jim Phillips

On the purpose of NIL contracts: “We want to ensure that NIL deals are not recruiting inducements—that was never the intent. It was about what your abilities allowed you to do, what your name allowed you to do. Not just, hey, you’re a quarterback, you play a position, you get $250,000 without anything relative to services offered, services rendered.”

The Cavinder Twins 

Haley Cavinder, on the benefit of NIL: “You can use your name, your brand, your social status on social media, and brands want to work with you regardless of how well you’re performing at your sport.”

Hanna Cavinder, on how NIL offers an alternative to turning professional: “Being able to profit and make as much money as you can in college and being able to both create a brand and set yourself up for the future is very, very important.”

What It All Means

While some of the financial figures revealed by Alabama’s Byrne, in particular, may be a bit shocking, comments from him, Saban, and Phillips shouldn’t come as much of a surprise. Coaches, ADs, and commissioners have been questioning the impact of NIL since its inception. The Cavinder twins, some of the first movers in the space, brought up important points about the benefits of NIL for women’s sports, especially. Will any of these NIL-focused efforts in D.C. speed up significant change? Take your best guess.

The tough times are continuing in the athletic footwear and apparel market as industry giant Adidas reported Wednesday its first annual loss in more than three decades.

The German company said it posted a net loss of $82 million in 2023, reversing a $670 million gain in ’22 and representing the first such full-year loss since 1992. The figure arrived as Adidas saw its sales decline 5% to $23.45 billion, and operating profit plunged 60% to $293 million, continuing a slump seen across the entire category. Key competitors such as Nike continue to be affected by many of the same trends, and that company is in the midst of cutting $2 billion in costs, in part through layoffs.

The outlook for Adidas for 2024 also suggests a mixed road ahead. While Adidas is projecting “significant” growth in most of its market segments, it is also expecting a mid-single-digit percentage decline in the key North American market, extending a 16% drop there last year. 

Adidas CEO Bjørn Gulden sought to put a brave face on the results, and his primary talking points to analysts and investors tracked along an it-could-have-been-worse theme.

“Although by far not good enough, 2023 ended better than what I had expected at the beginning of the year,” he said. “With the exception of the U.S., we now have healthy inventories everywhere.”

About Yeezy

Adidas has now sold most of the $1.3 billion worth of leftover stock from its aborted partnership with controversial rapper Ye, formerly known as Kanye West. After generating $374 million in sales during the third quarter from Yeezy shoe closeouts, the company paused those efforts in the fourth quarter. Sales resumed last year, with the remaining shoes to be sold at cost. But with only about $328 million in stock left, the Yeezy line is expected to have much less of a financial impact than before.

“We will bring Adidas back again,” Gulden said. “Give us some time, and we will again say, ‘We got this!’”