There will be a lot more streaming choices for March Madness fans due to some big moves that TNT Sports is making now and over the coming year. But that won’t necessarily ease the potential for consumer confusion.

Warner Bros. Discovery’s TNT Sports plans to offer the games it has for March Madness on its sister streaming platform, Max, in keeping with an accelerating plan in recent months to make live sports more of a focal point on that general-interest service. However, the Max offering will not include the March Madness games shown on CBS as part of the joint rights plan for the NCAA Division I men’s basketball tournament in place since 2011.

Such a split approach will also be in place for March Madness next year, when part of the tournament will be shown for the first time on the much-discussed new streaming joint venture, including TNT Sports, ESPN, and Fox. Because CBS is not involved in that alliance, that network’s March Madness games will not be on the service, which is scheduled to debut in the fall.

As a result, the entire streaming lineup for March Madness moving forward likely looks like this:

• March Madness Live: All games
• Max: All TNT Sports games (through the Max B/R Sports Add-On tier) 
• Paramount+: All CBS Sports games
• Beginning in 2025, “Spulu” or whatever the final name for the streaming alliance becomes: All TNT Sports games 

“Part of what we’re all trying to do—whether it’s the joint venture that we announced or individual companies doing their own streaming products—is to reach consumers where they are,” Luis Silberwasser, TNT Sports chairman and CEO, said Tuesday in response to a Front Office Sports question. “There are consumers that like the big bundle, other consumers watching sports in individual apps, and I think our job is to be able to offer our sports to the most [amount of people] and try to make it easy on them.”

Despite TNT Sports’ attempt to meet consumers on their own terms, there remains a distinct possibility of some fans expecting to see a certain game on one of those latter three streaming platforms and not being able to find it. One need only look at the online unrest each year surrounding TruTV—a WBD basic cable network that is core to the coverage of the tournament, particularly in the early rounds, but is otherwise ignored by many fans—13 years into that shared TNT Sports–CBS broadcast plan.

To that end, Silberwasser acknowledged that with the varied options to watch March Madness games online, “our marketing teams are going to have to think hard about that and what’s the best way to communicate that message.”

Ten months since the PGA Tour announced a framework agreement for a shocking partnership with the controversial financial backer of LIV Golf, the Public Investment Fund of Saudi Arabia,  a definitive deal has yet to be reached. Answers on if, and when, that potentially multibillion-dollar investment could be completed remain up in the air.

At the Players Championship on Tuesday, PGA Tour commissioner Jay Monahan was mostly coy about talks with the PIF during his first press conference since the Tour Championship in August. Monahan said he and principals from Strategic Sports Group—the consortium of U.S. sports owners who are investing up to $3 billion in the Tour—made a trip to Saudi Arabia in January to meet with PIF governor Yasir Al-Rumayyan and members of the fund. “Our negotiations are accelerating as we spend time together,” he said, while noting several key issues still need to be worked through.

Monahan wouldn’t offer specifics about what is still being negotiated and deflected questions about Jon Rahm’s $300 million–plus departure, LIV players returning to the Tour, the potential for more players to join LIV, and what the Tour would look like if the PIF deal ultimately falls through.

New Timeline?

After the Tour and PIF missed the Dec. 31 deadline to reach a definitive agreement, doing so before the Masters was reported to be the new goal. While Monahan said he believes the inclusion of SSG is enhancing the likelihood of reaching a deal with the PIF, he gave no indication a conclusion was coming soon. “I expect next time I’m in front of all of you we’ll have a lot more progress to report,” said Monahan, who is not expected to hold another press conference until this summer’s aforementioned Tour Championship—more than five months away.

What Could Have Been

When news broke that Anthony Kim, who last competed professionally in 2012 before joining LIV last month, was looking to make a comeback, the PGA Tour was said to also be in talks with the former superstar. Monahan confirmed that the Tour spoke with Kim, who was long reported to have an insurance policy with the Tour worth $10 million, about a return. “I would have liked to see him compete to make his way back to the Tour,” Monahan said. “But obviously he made a different decision.” It is unknown what type of signing bonus LIV gave Kim, who has made $110,000 through two starts while finishing 53rd and 50th in the league’s 54-man fields.