John,

The monarch butterfly, already vulnerable to extinction, now faces another threat – the avocado industry in Mexico. Each year when it starts getting cold in the US and Canada millions of monarchs fly up to 4,000kms south to Mexico. The native fir tree forests provide warmth and safety.

But now, these forests are being razed to the ground to make way for illegal avocado plantations. Local communities who say no to the avocado industry face threats of violence and kidnapping, and people have even been killed.

The biggest supermarket in the world, Walmart, has said it's open to investigating its supply chain and making sure it's not selling avocados that cause harm. If Walmart leads the way, all other supermarkets globally will have to follow suit so they’re not left behind with a PR disaster.

This is our chance to help local communities rid the Mexican avocado industry of destruction and abuse. Can you help hold the giant supermarket to account and make sure Walmart publicly commits to only selling cruelty-free avocados?

Sign the petition and tell Walmart: we want ethical avocados now.

The demand for avocados is being driven by the industry’s marketing campaigns, including Super Bowl ads and "sustainability" claims. But there’s nothing sustainable about illegally setting fires that destroy native forests, which reduces carbon storage and biodiversity.

Avocado trees also guzzle water at much higher rates than the forests that have been chopped down. As a result, aquifers that have been a lifeline for local communities and farmers growing traditional crops are being drained away. Indigenous leaders and others seeking to defend their land and water against the avocado industry are being threatened, attacked and killed.

Our friends at Climate Rights International used publicly available information to identify the avocado farms on illegally deforested land in Mexico. Supermarkets like Walmart could easily do the same and clean up its supply chains. But the supermarket won’t do that without pressure from people all around the world.

Tell Walmart to make avocados deforestation-free.

Once there’s 50,000 signatures we can take this petition directly to Walmart’s headquarters, along with testimonials from impacted communities in Mexico. But we need to show there’s global support for ethical avocados first.

Speaking out against unethical practices that put profits before people and the environment works. The Ekō community has already forced Kelloggs and Mars to change their ways causing a huge shift for the better in the global palm oil supply chain. Let’s do it again and make sure guacamole, avocado toast and California rolls don't come at the expense of harming communities, destroying forests, and contributing to the climate crisis.