From Check My Ads <[email protected]>
Subject AI threatens to fan the flames of climate change 🔥🌍🔥
Date March 8, 2024 4:31 PM
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Hello folks!

Happy Friday! If you=E2=80=99re reading this before 1:45 pm ET, it=E2=80=99=
s not too late to join our monthly Checkmates Call. Today, Checkmates will =
get to meet our investigative reporter Rachel Gilmore, an award-winning jou=
rnalist with extensive experience reporting on federal politics, disinforma=
tion, and extremism. We can=E2=80=99t wait to chat with you!

If you=E2=80=99re already a Checkmate, your invite should already be in you=
r inbox. If you=E2=80=99re not and would like to become one, we'd love to h=
ave you! Sign up for a monthly pledge of $5 or more to join our Checkmates =
community. The final invite and reminder email will go out at 1:45 pm ET to=
day!

How AI threatens the fight to stop climate change =F0=9F=A4=96

Tech companies paint a rosy picture about how AI can combat climate change.=
But its threats to progress in the climate fight are real and immediate.

The budding technology has the potential to make disinformation faster, che=
aper, and more viral than ever. And in two years, AI data centers may consu=
me as much energy annually as Japan, all while slurping up billions of lite=
rs of fresh water, often in areas already facing shortages.

These are some of the dangers we highlight in a new report, The AI Threats =
to Climate Change, published alongside Kairos, Global Action Plan, Greenpea=
ce, and Friends of the Earth as part of the Climate Action Against Disinfor=
mation coalition.

"We are already seeing how generative AI is being weaponized to spin up cli=
mate disinformation or copy legitimate news sites to siphon off advertising=
revenue," said Sarah Kay Wiley, director of policy at Check My Ads.

What we=E2=80=99re reading and listening to =F0=9F=91=82

Is the media prepared for an extinction-level event? That=E2=80=99s the que=
stion Clare Malone asks in a (harrowing if you=E2=80=99re a journalist) pie=
ce in The New Yorker. With ads scarce and traffic driven by social networks=
plummeting, the media needs to rethink everything.

Spotting tech-driven disinformation isn=E2=80=99t getting easier. If you fe=
el like you=E2=80=99re spending more and more time trying to parse if what =
you=E2=80=99re reading is real, you=E2=80=99re not alone. Boston University=
professor (and Check My Ads board member!) Dr. Joan Donovan appeared on th=
e Marketplace Tech podcast and talked about the soup of fake content we=E2=
=80=99re all finding ourselves in.

Thank you all for being with us this week!

Hugs,



Claire & Nandini

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rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
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400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hello folks!</=
p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; fon=
t-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-siz=
e: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Happy=
Friday! If you=E2=80=99re reading this before 1:45 pm ET, it=E2=80=99s not=
too late to join our monthly Checkmates Call. Today, Checkmates will get t=
o meet our investigative reporter Rachel Gilmore, an&nbsp;award-winning jou=
rnalist with extensive experience reporting on federal politics, disinforma=
tion, and extremism. We can=E2=80=99t wait to chat with you!</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you=E2=80=99r=
e already a Checkmate, your invite should already be in your inbox. If you=
=E2=80=99re not and would like to become one, <strong><a title=3D"we'd love=
to have you" href=3D"[link removed]
/1ZkBfacZA8gF_C7chSYqPcI6G2Yl3t77EuutV2ZWzgY=3D/70wLECCzMLedf5DuH9dT9B4xaOY=
m3eN4qghoNdupOxI=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">we'd love to have you</a>!</strong>&nbsp;Sign up&n=
bsp;for a monthly pledge of $5 or more&nbsp;to join our Checkmates communit=
y. The final invite and reminder email will go out at 1:45 pm ET today!</p>=
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-=
weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size:=
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong=
><span style=3D"font-size: 16pt;">How AI threatens the fight to stop climat=
e change =F0=9F=A4=96</span></strong></p> <p style=3D"color: #3c4144; font-=
family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0=
; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px;">Tech companies paint a rosy picture about=
how AI can combat climate change. But its threats to progress in the clima=
te fight are real and immediate.</p> <p style=3D"color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">The budding technology has the potential to ma=
ke disinformation faster, cheaper, and more viral than ever. And in two yea=
rs, AI data centers may consume as much energy annually as Japan, all while=
slurping up billions of liters of fresh water, often in areas already faci=
ng shortages.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">These are some of the dangers we highlight in a new report,&nbsp;=
<a href=3D"[link removed]
gF_C7chSYqPcI6G2Yl3t77EuutV2ZWzgY=3D/70wLECCzMLedf5DuH9dT9DvcA3Q1ldbEnqlS4-=
Lp0hk=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inhe=
rit; padding: 0; text-align: left; line-height: 1.5;">The AI Threats to Cli=
mate Change</a><em>,</em>&nbsp;published alongside Kairos, Global Action Pl=
an, Greenpeace, and Friends of the Earth as part of the Climate Action Agai=
nst Disinformation coalition.</p> <p style=3D"color: #3c4144; font-family: =
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin=
: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10=
px; Margin-bottom: 10px;">"We are already seeing how generative AI is being=
weaponized to spin up climate disinformation or copy legitimate news sites=
to siphon off advertising revenue," said Sarah Kay Wiley, director of poli=
cy at Check My Ads.</p> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;"><span style=3D"font-size: 16pt;"><strong>What we=E2=80=99re=
reading and listening to =F0=9F=91=82</strong></span></p> <p style=3D"colo=
r: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padd=
ing: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heigh=
t: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong><a href=3D"https=
://api.neonemails.com/emails/tracking/click-link/1ZkBfacZA8gF_C7chSYqPcI6G2=
Yl3t77EuutV2ZWzgY=3D/70wLECCzMLedf5DuH9dT9Ma0NeMrdxdUlOLZIg3u-KA=3D" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">Is the media prepared for an extinct=
ion-level event?</a></strong> That=E2=80=99s the question Clare Malone asks=
in a (harrowing if you=E2=80=99re a journalist) piece in The New Yorker. W=
ith ads scarce and traffic driven by social networks plummeting, the media =
needs to rethink everything.</p> <p style=3D"color: #3c4144; font-family: a=
rial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;"><strong><a href=3D"[link removed]
ls/tracking/click-link/1ZkBfacZA8gF_C7chSYqPcI6G2Yl3t77EuutV2ZWzgY=3D/70wLE=
CCzMLedf5DuH9dT9NmOa5yoLmMIgV8xIYDyueg=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">Spotting tech-driven disinformation isn=E2=80=99t getting easie=
r.</a></strong> If you feel like you=E2=80=99re spending more and more time=
trying to parse if what you=E2=80=99re reading is real, you=E2=80=99re not=
alone. Boston University professor (and Check My Ads board member!) Dr. Jo=
an Donovan appeared on the Marketplace Tech podcast and talked about the so=
up of fake content we=E2=80=99re all finding ourselves in.</p> <p style=3D"=
color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; =
padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Thank you all for be=
ing with us this week!</p> <p style=3D"color: #3c4144; font-family: arial,h=
elvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">Hugs,</p></th>=20
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<!--[if mso]><center><![end-if]-->
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
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400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Claire &amp; N=
andini</p></th>=20
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border-collapse: collapse; vertical-align: top; text-align: left; padding: =
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Hello folks!

Happy Friday! If you’re reading this before 1:45 pm ET, it’s not too late to join our monthly Checkmates Call. Today, Checkmates will get to meet our investigative reporter Rachel Gilmore, an award-winning journalist with extensive experience reporting on federal politics, disinformation, and extremism. We can’t wait to chat with you!

If you’re already a Checkmate, your invite should already be in your inbox. If you’re not and would like to become one, we'd love to have you! Sign up for a monthly pledge of $5 or more to join our Checkmates community. The final invite and reminder email will go out at 1:45 pm ET today!

How AI threatens the fight to stop climate change 🤖

Tech companies paint a rosy picture about how AI can combat climate change. But its threats to progress in the climate fight are real and immediate.

The budding technology has the potential to make disinformation faster, cheaper, and more viral than ever. And in two years, AI data centers may consume as much energy annually as Japan, all while slurping up billions of liters of fresh water, often in areas already facing shortages.

These are some of the dangers we highlight in a new report, The AI Threats to Climate Change, published alongside Kairos, Global Action Plan, Greenpeace, and Friends of the Earth as part of the Climate Action Against Disinformation coalition.

"We are already seeing how generative AI is being weaponized to spin up climate disinformation or copy legitimate news sites to siphon off advertising revenue," said Sarah Kay Wiley, director of policy at Check My Ads.

What we’re reading and listening to 👂

Is the media prepared for an extinction-level event? That’s the question Clare Malone asks in a (harrowing if you’re a journalist) piece in The New Yorker. With ads scarce and traffic driven by social networks plummeting, the media needs to rethink everything.

Spotting tech-driven disinformation isn’t getting easier. If you feel like you’re spending more and more time trying to parse if what you’re reading is real, you’re not alone. Boston University professor (and Check My Ads board member!) Dr. Joan Donovan appeared on the Marketplace Tech podcast and talked about the soup of fake content we’re all finding ourselves in.

Thank you all for being with us this week!

Hugs,



Claire & Nandini

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