Dear John,

If you missed President Biden’s State of the Union Address just now, then I encourage you to find a replay. Because he was superb.

He was fiery. He laid out a clear vision for a second term. Republicans heckled him, and he gave it right back. Even Fox News is admitting that he did well.

But listen up, friends: President Biden cannot win this election alone. We must do our part as well and help make the case to our friends, family, and neighbors about what’s at stake in this election.

Inequality Media Civic Action is launching our biggest election year education campaign ever, using our massive social media audience to reach key voters with viral posts and video explainers that are proven in scientific testing to move public opinion.

But to fully fund our plans this year, we need your help. Will you make a donation right now to help spread the truth, uphold democracy, and stop Donald Trump?

Over the last few months, our team has been testing a series of messages aimed at persuading key demographic groups to figure out how best to recruit and move the voters we need to stop Trump in November.

In the past, if a video moved the numbers by two to three points, we’d call that a win. Five points is huge. But in recent weeks, we’ve seen results that are moving the numbers by 10 to 15 points!

Between now and November, we must raise enough money to get these messages in front of as many voters are possible, not just once or twice but again and again so they really break through.

We need to reach young voters, who will be so critical in this election, to ensure we get out the vote — and we’re having incredible results there as well. In fact, on TikTok, where we’ve gone from zero to millions of views practically overnight, nearly 60% of our views on our most viral videos came from people between the ages of 18 and 24.

President Biden made me proud tonight. He called for raising the minimum wage, making the rich pay their fair share in taxes, and the importance of unions — as well as protecting our democracy from the threat posed by MAGA.

Flash polls conducted after the speech say that 62% of the people who saw the speech say that his policies will move the country in the right direction.

Now we need to have his back. Will you make a donation right now to help spread the truth, uphold democracy, and stop Donald Trump?

Thank you for helping us defend our democracy,

Robert Reich
Inequality Media Civic Action