From Tammy Baldwin <[email protected]>
Subject We’re taking a risk
Date March 7, 2024 9:35 PM
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[ [link removed] ]TAMMY BALDWIN FOR SENATE



Within one
week of announcing his campaign, my Republican opponent launched $2.5+
million worth of TV and digital ads to blanket Wisconsin and attempt to
control the narrative in our race.

For weeks, Eric Hovde has had the airwaves to himself — putting our
campaign in a difficult position.

That’s why my campaign manager just gave the green light to increase our
advertising budget for the month so we could launch our own TV and digital
ads right away.

This was a tough decision to make. I know it carries a pretty big risk.
But we didn’t anticipate these so-called “ad wars” beginning so soon, and
we certainly didn’t expect Hovde to dump buckets of money into the race
this early.

Look, TV ads aren’t cheap — they’re one of the most expensive line items
on any campaign’s budget, but they’re also one of the most effective ways
to win an election.

That’s why I’m telling you all of this. The decision may have blown a hole
in the budget, but I felt confident taking the risk because this
grassroots team has always had my back. My hope is that I can count on you
right now.

[ [link removed] ]Will you rush a donation to help our campaign close this unexpected
budget gap so we can keep our ads up for as long as possible? We can’t let
my opponent’s multi-million dollar ad buy go unanswered, but I’ll need
your support to ensure we have the resources to compete.

If you've saved your payment information with ActBlue Express, your
donation will go through immediately:

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Thanks for having my back, today and always.

— Tammy




P.O. BOX 696 MADISON, WI 53701

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