Gear up season is here


Happy Denim Day season! Denim Day 2024 is next month - Wednesday, April 24th. This year we will commemorate TWENTY FIVE YEARS of Denim Day, the longest running sexual violence prevention education campaign. Founded in Los Angeles in 1999 by POV Executive Director/CEO Patti Giggans, Denim Day started as a grassroots campaign and has now grown into an international movement. From the beginning, Denim Day has been committed to supporting survivors, challenging rape culture, and spreading education and awareness around sexual violence in all it’s forms. These goals remain relevant and necessary. Our theme for 2024 is: Sexual Violence Ends With Us. We must join together to continue to impact change and create a world without sexual violence. Join the movement today.


We’ve been busy preparing for Denim Day’s 25th anniversary. updating our action kit and online store and are excited to share everything with you. Check out everything below and stay tuned for more updates over the next two months.  

Activate your campus, workplace, and community


The 2024 Action Kit has been updated with new information, resources, and over 250 NEW assets! It is available entirely online and accessible through a password protected site. It includes:

  • Denim Day Material: action signs, cards, logos, posters, presentations (Powerpoint and Keynote), a sample proclamation, shareable images, Zoom backgrounds, and exclusive coloring pages

  • Denim Day Resources: Hotlines, Break It Down: Sexual Violence, Sexual Assault Statistics: Did You Know?, 15 Ways to End Rape, and additional readings 

  • Social Media Guide: including assets, shareable images, sample posts, and statistics

  • Denim Day Customizable Templates: including email header, Facebook cover, presentation slides, Instagram story images, Twitter header, and standard size prints (A4, 4x6 in., 5x7 in., half-letter, letter, and tabloid)


Make sure to purchase yours now and gear up for Denim Day 2024 — and don’t forget to check out all of our new products in the POV shop!

Get the Action Kit

Fundraise for Denim Day


Raise funds and awareness for Denim Day! Dollars for Denim is the community fundraising campaign of Denim Day. Funds raised support POV’s services for survivors of sexual violence and their families.There are so many ways that you can participate. Click the link below to get involved: donate directly now, text to donate, start a fundraising team, or start a social fundraiser!  

Fundraise for Denim Day

Shop Denim Day


POV’s online ship is stocked and full of items for Denim Day and all year long. Check out our new items this year - buttons, stickers, hats, tote bags, shirts - we have it all! New and evergreen messages are available in several options. Order now and gear up with your Denim Day swag and start planning your Sexual Assault Awareness Month and Denim Day activities.


EARLY BIRD PROMO: The first 50 purchases of the Denim Day Large Bundle will receive a surprise Denim Day gift!

Shop Now

Pledge your support


Take the Denim Day pledge and commit your support to the campaign principles of supporting survivors, educating yourself and others, challenging rape culture, and working together to end violence in our communities. Share your pledge and spread the word to others!  

Take the Pledge

Share your story


Tell us what you are doing for Denim Day this year! Make sure you are following us on social media, tag our handles, and use the hashtag #denimday. Email us at [email protected] with any questions and to let us know how you are celebrating this sexual violence prevention education campaign.


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