Dear MoveOn member,
Country music is Black history. Country music, like many, many other genres, was invented by Black people, but racism, gatekeeping, whitewashing, and erasure in country music actively prevent Black artists from getting credit and being celebrated for their work. This is not new.1 But the latest?
Beyoncé recently dropped two new country singles, "Texas Hold 'Em" and "16 Carriages," and it wasn't long before the racism, revisionist history, and gatekeeping began. First, Apple Music put the songs in its Pop category, when the songs are clearly country. And when fans started requesting Beyoncé's new songs at their local country stations, many of their requests were rejected. One station, KYKC, even responded to a fan's request writing, "We do not play Beyoncé on KYKC as we are a country music station."2
A study discovered that more than 11,000 songs played on country radio from 2002 to 2020, only 3% of those were from Black and brown artists, and of that 3%, only one-third were from Black and brown women.3
That means that Black and brown women represented only 1% of songs played by country radio over the course of 18 years. It's outrageous but, unfortunately, unsurprising.
The country music industry must finally reckon with its own racism and anti-Blackness, celebrate the roots of country in Black history, and celebrate Black artists reclaiming a genre they birthed.
This history of country music shows how Jim Crow segregation harmed Black country music artists then, and still harms them today.
Black music artists like Beyoncé are reclaiming country, a genre that was theirs to begin with. And we need to be in solidarity with them and challenge the status quo to pave the way for Black people to get a seat at a table that they created.
We can't sit idly by and watch this continue. Getting the country music industry—from radio stations to awards to other prominent artists—to honor Beyoncé's new songs as country is just one small step toward bringing about change. But with Beyoncé being the biggest artist in the world, this is an opportunity for us to keep pushing, educating, and fighting for change, and the impacts of our advocacy will pave the way for other Black country artists for generations to come.
Thanks!
–Jensine, Nakia, Eric, Isbah, and the rest of the team
Sources:
1. "Beyoncé is reclaiming country music for Black America," The Grio, February 19, 2024
https://act.moveon.org/go/187618?t=8&akid=376662%2E40999114%2EvXvRjI
2. Post on X by JUSTIN, February 13, 2024
https://act.moveon.org/go/187641?t=10&akid=376662%2E40999114%2EvXvRjI
3. "Beyoncé is getting played on country radio. Could her success help other Black women?" NPR, February 17, 2024
https://act.moveon.org/go/187619?t=12&akid=376662%2E40999114%2EvXvRjI
4. "Beyoncé Reappropriates 'Americana' With 'Renaissance Act II,' Reminding the Grammys and Country Music Awards of the Genre's Black Roots Years After Being Denied Just Acknowledgment for 'Daddy Lessons'" Atlanta Black Star, February 13, 2024
https://act.moveon.org/go/187621?t=14&akid=376662%2E40999114%2EvXvRjI
5. "A Dive Into the Black History of Country Music: Giving Credit Where It's Due," The Skidmore News, February 23, 2022
https://act.moveon.org/go/187624?t=16&akid=376662%2E40999114%2EvXvRjI
6. "Beyoncé is getting played on country radio. Could her success help other Black women?" NPR, February 17, 2024
https://act.moveon.org/go/187619?t=18&akid=376662%2E40999114%2EvXvRjI
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