John, this morning, we announced our critical $25,000 Matching Gift Challenge to support the fight to end Alzheimer’s disease during these challenging times. This incredible opportunity is made possible thanks to longtime supporter Bruce Shilcutt, who wants to provide extra support as we navigate through the daily challenges of COVID-19. All gifts made to this challenge by March 31, up to a total of $25,000, can make 2X the impact and help provide Alzheimer’s care and support and advance critical research. Thank you for your help as we work toward our vision of a world without Alzheimer's and all other dementia. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Friday, March 27, 2020 To: John xxxxxx Subject: Critical $25,000 Matching Gift Challenge: We need your help.

Are you ready to take the next step and make 2X the impact in the fight against Alzheimer's?

Dear John, These are unprecedented times. Around the world and throughout our local communities, we are looking out for one another. As we continue to work together to overcome the challenges of COVID-19, we remain steadfast in our commitment to provide Alzheimer's disease care and support and to advance research. In times of crisis, we are shown the true strength of our character. To help ensure the fight to end Alzheimer’s continues, a passionate donor is sponsoring our new critical $25,000 Matching Gift Challenge. Now more than ever, we are resilient and prepared to help in every way possible. Starting TODAY, your gift to our critical $25,000 Matching Gift Challenge can be worth 2X as much and help provide care and support and advance critical research. This critical $25,000 Matching Gift Challenge is made possible thanks to longtime supporter Bruce Shilcutt, who has pledged to match all gifts made by midnight on March 31, up to a total of $25,000. His gift will help advance critical research toward methods of treatment, prevention and, ultimately, a cure — but only if we can rise to meet his challenge. Thank you for being part of our community, your support helps us achieve our vision of a world without Alzheimer's and all dementia. We've made enormous progress in the fight to end Alzheimer's, but we still have a lot more work to do. John, take the next step and make your first donation now during our critical $25,000 Matching Gift Challenge. Your gift today can have 2X the impact on achieving our vision of a world without Alzheimer's and all other dementia. I hope you'll be part of our critical $25,000 Matching Gift Challenge with your first gift today. Your donation will further our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you for your support. Sincerely, Donna McCullough Chief Field and Development Officer

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.