Also: The Clippers’ Gillian Zucker reveals how the team executed its rebranding. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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Front Office Sports

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MLB’s remaining free-agent pool is creating tension between teams and players. … An NBA team embarks on a large-scale rebrand as construction of its new arena nears completion. … An iconic NFL writer announces his retirement. … Plus: More on Warriors coach Steve Kerr, the Indianapolis 500, Fox’s NASCAR coverage, and Professional Bull Riders.

Eric Fisher

Unsigned MLB Stars Spark Tension Between Teams, Players, and Union

Matt Kartozian-USA TODAY Sports

MLB’s remaining batch of available free agents is creating a new level of angst between teams and the players’ side, which also includes their agents and the MLB Players Association. 

As spring training games have now begun, a key quartet of star players still have not signed with any team for the 2024 season: reigning National League Cy Young Award winner Blake Snell, World Series hero Jordan Montgomery (above), four-time Gold Glove winner Matt Chapman, and slugger J.D. Martinez. All are represented by prominent agent Scott Boras, who openly lamented top players being available while the league continues to generate record-level annual revenue of more than $11 billion.

In particular, 19 teams are currently projected to open the season with lower payrolls than last year. Perhaps most notable among the group is the Padres, who have slashed their spending from last year’s $256 million to this year’s $145 million. 

“Clubs have plenty of money to spend, but they’re not spending in a matter that is customary to competitiveness,” Boras said to USA Today. “It’s not that they don’t have the ability to pay, but their choice to regress on their payrolls.”

Words Matter

The stance by Boras speaks in part to an ongoing tension between the rising earning power in the sport and the $237 million initial threshold for MLB’s competitive balance tax, a figure four teams are currently over in their planned 2024 spending. Twins owner Jim Pohlad was among the latest to speak to that tension on WCCO Radio. The club has lowered its payroll after reuniting with regional network Bally Sports at revised terms. 

“We’re not going to go out and spend $30 million on a player right now. The players out there right now that a bunch of fans are talking about, we’re not in the market for those players,” Pohlad said. 

Such specifically stated comments, however, could run afoul of the current labor deal with the players, which prohibits both sides from “making comments to the media about the value of an unsigned free agent, or about possible contemplated terms for an unsigned free agent.” The labor agreement also particularly prohibits public team comments about being out of the market for a certain player. 

According to multiple reports, the union could pursue a formal grievance due to this. As of now, though, MLBPA executive director Tony Clark said the organization is still gathering information about the current market before reaching any definitive conclusions. 

What Is a Clipper? Behind the Scenes of an NBA Rebrand

Clippers

The Merriam-Webster Dictionary defines a clipper as “something that moves swiftly: such as a fast sailing ship.”

That turned out to be key in the newly announced rebrand of the Los Angeles Clippers, who are just months away from moving into their new $2 billion arena, the Intuit Dome. On Monday, the franchise announced the transition will include a fresh look, complete with new primary and secondary logos as well as official team colors. 

Front Office Sports caught up with Clippers president of business operations Gillian Zucker to talk about the cost of rebranding, the challenges of keeping it quiet, and the decision to lean into the maritime roots of the team, which played in San Diego from 1978 to ’84. Below are excerpts from the conversation, some of which have been edited for clarity and brevity.

How much financial investment went into the rebranding process?

A lot less than it would if you were doing a rebrand for an existing building. When you think about all of the branding that is incorporated into a building, it’s a lot. And if you start going through and trying to change all of that out, if you’ve updated a logo, it could be extremely expensive. But in this particular case—because we were already in the process of putting in all of this signage—much less so. Really, the expenses were confined to things like design work, research, and protections for the marks.

Why announce the news now instead of after the season?

So much about what happens with the facility means that we have to stay on schedule. They’re beginning to install things like the court at the practice facility and other things that will have branding on it. So, given that that was the case, and these are beginning next week, we felt like we absolutely had to get ahead of it, or it certainly would leak out without the benefit of the background behind it.

Was it hard to keep the news from leaking?

There are always close calls here and there. When you have been working on something for so long, you also forget who knows. But the way that we were successful was we kept the group very, very tight who actually knew the details, and we kept it very, very broad for the people who actually had input. A lot of very surreptitious research was done. There were a ton of focus groups. There were a lot of questions asked that related to certain things—particularly the colors—that probably people didn’t know why they were answering them.

What inspired the emphasis on the franchise’s nautical heritage?

When we asked fans what a Clipper was, they would respond with things like: “We have a direction. We have a North Star. This is a team that stands for something.” And we would say yes, but what is a Clipper? What is that, actually? And people did not know. Once they realized they didn’t know, they were like: “Oh, but I want to know. What is the Clipper?” So that was really where we really took our direction.

What happens to the outgoing logos and apparel?

We’ll continue wearing the marks that we’re in now throughout the rest of the season. These marks, they never tire. People love wearing retro gear. I think it’s going to be very popular, especially knowing there’s something new coming.

LOUD AND CLEAR

It’s ‘–30–’ for Peter King

Kirby Lee-USA TODAY Sports

“Who’s complaining? Not me. I’m the luckiest man on the face of the earth.”

—Peter King, on his decision to retire after 44 years as a sportswriter, in his Football Morning in America column Monday. The 66-year-old King wrote, “It’s time,” and reflected on his career—including covering 40 straight Super Bowls—while expressing gratitude for the experiences and his audience. Noting a shift in his interests and a desire for new opportunities, King expressed optimism for the future of NFL coverage, noting the rise of talented women in sports journalism as well as innovative TV programs like RedZone and the ManningCast. King put an asterisk next to the word retiring and added that he “probably will work at something.” In his final haiku (a hallmark of his column), King wrote: “It’s been rewarding. The future? I do not know. But for now … –30–”

STATUS REPORT

Three Up, One Down

John Hefti-USA TODAY Sports

Steve Kerr ⬆ The Warriors have given the four-time NBA champion head coach a two-year contract extension worth $35 million, according to ESPN. Now signed through 2026 at $17.5 million per season, Kerr’s annual salary is lower than Spurs coach and president Gregg Popovich (exact terms unknown), per ESPN, but more than the $15 million per season the Heat are paying Erik Spoelstra, who has the largest head coach contract in the NBA by total value.

Indy 500 ⬆ Ticket sales for the May 26 race are on pace with the last time the Indianapolis Motor Speedway sold out all 350,000 seats, eight years ago, which was the 100th running of the iconic race. “We’re still tracking almost dead-even with 2016, which is crazy,” IMS president Doug Boles told the Indianapolis Star.

NASCAR on Fox ⬇ Dale Earnhardt Jr. wasn’t happy with the network’s coverage of Sunday’s Cup Series event at Atlanta Motor Speedway. “The camera shots are too tight,” he posted on X. “Can’t see everything. There is a sh*t ton going on out there.” Since 2018, Earnhardt has worked as a NASCAR analyst for NBC Sports, but his contract has not yet been renewed for the ’24 season. In ’22 he made one guest appearance in the Fox Sports booth for a race in Talladega.

Professional Bull Riders ⬆ The league announced the addition of two new expansion franchises owned by big names in professional sports. Talor Gooch, who made $46.5 million in prize money from LIV Golf in 2022 and ’23, has acquired the Oklahoma Wildcatters through his company, FJS Ventures. Former Bucks co-owner Marc Lasry will own the New York Mavericks.

Conversation Starters

  • Jake Knapp was a bouncer at a nightclub two years ago, trying to save money and keep his PGA Tour dreams alive. On Sunday, he won the Mexico Open, which came with a $1.5 million first-place prize, and a spot in this year’s Masters.
  • UFC 306 will officially be held at the Sphere in Las Vegas on Sept. 14, which falls on the weekend of Mexican Independence Day (Sept. 16), an annual spot on the calendar for some of the biggest events in combat sports.
  • Ticket prices to see Lionel Messi’s native Argentina play Peru in Miami for the Copa América tournament in June are already going for more than $8,400.