| From | Check My Ads <[email protected]> |
| Subject | Google has given up. You can check your GSP ads now. |
| Date | February 26, 2024 8:01 PM |
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/api.neonemails.com/emails/content/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6=
W_k=3D.
Google gave up. You can check your GSP ads now.
Big news, folks: Google is finally giving in.
Starting March 4, brands will be able to audit their ad placements on Googl=
e Search Partner (GSP) network. They will also be able to apply account-lev=
el placement exclusions when using Performance Max, Google's =E2=80=9CAI-po=
wered=E2=80=9D ad product.
This product update comes after months of reporting from us and advertising=
research firm Adalytics that revealed that Google was systematically runni=
ng search ads on brand unsafe =E2=80=94 and sometimes illegal =E2=80=94 inv=
entory through GSP.
Why is this big news? Google urges advertisers to use GSP, a network of =E2=
=80=9Cvetted=E2=80=9D non-Google websites and YouTube channels, to reach mo=
re customers across the web. But they have never allowed advertisers to fin=
d out which websites they were running on =E2=80=94 or how much they were s=
pending on each of them.
But last November, Adalytics reported that GSP was serving U.S. government =
agency ads on sanctioned Iranian sites. The company also found big brands l=
ike Procter & Gamble appearing alongside pornographic sites.
This turned GSP into an overnight national security risk for two reasons: G=
oogle sets up all paid search campaigns to run on GSP by default. Advertise=
rs using Performance Max (Pmax) also had no way to opt out.
Google may have hoped that this big problem would die out by introducing ti=
ny concessions. The company announced they would =E2=80=9Ctemporarily=E2=80=
=9D let advertisers opt out of GSP. You would have to reach out to your Goo=
gle rep to do so. (Most Google Ads customers don't have a Google rep.)
They also began allowing advertisers to access an extremely limited report =
that would show them if their ads ran on the handful of sites Adalytics rep=
orted on =E2=80=94 up to the last six weeks.
But advertisers deserve more than that.
Two weeks after the Adalytics report, we began producing a weekly report of=
toxic and illegal websites that proved GSP was a systemic failure.
We found Google serving ads on:
sanction-violating Iranian sites
extremely questionable adult sites
sites that traffic in disinformation and hate
This is big news. Google has been sending billions of dollars to websites l=
ike this for years =E2=80=94 with zero accountability to advertisers. Now, =
we finally have the power to see for ourselves.
Next steps
If you=E2=80=99re a brand, here's what you should do next:
Head to your Google dashboard and review your search campaign inventory. Se=
e anything interesting? Let us know.
Update your exclusion list, which now applies across your account, includin=
g Pmax.
There=E2=80=99s still much more to do to bring accountability to the billio=
n-dollar corporations that control where ads go. Our work is funded by our =
community, not Google. Support us through a donation here.
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_News_Header.png" alt=3D"CRM_=
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<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong><span =
style=3D"font-size: 20pt;">Google gave up. You can check your GSP ads now.<=
/span></strong></p> <p style=3D"color: #3c4144; font-family: arial,helvetic=
a,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-alig=
n: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bot=
tom: 10px;">Big news, folks: Google is finally giving in.</p> <p style=3D"c=
olor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; p=
adding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-he=
ight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Starting March 4, bra=
nds will be able to audit their ad placements on Google Search Partner (GSP=
) network. They will also be able to apply account-level placement exclusio=
ns when using Performance Max, Google's =E2=80=9CAI-powered=E2=80=9D ad pro=
duct.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">This product update comes after months of reporting from us and advertisi=
ng research firm Adalytics that revealed that <a href=3D"[link removed]
ails.com/emails/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ=
6W_k=3D/4z3kt7wQZbH3I8balMFun8cxN1mDUimJ7N2pztQoQ58=3D" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">Google was systematically running search ads on br=
and unsafe</a> =E2=80=94 and sometimes illegal =E2=80=94 inventory through =
GSP.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"=
>Why is this big news? Google urges advertisers to use GSP, a network of =
=E2=80=9Cvetted=E2=80=9D non-Google websites and YouTube channels, to reach=
more customers across the web. But they have never allowed advertisers to =
find out which websites they were running on =E2=80=94 or how much the=
y were spending on each of them.</p> <p style=3D"color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">But last November, Adalytics reported that GSP=
was serving U.S. government agency ads on sanctioned Iranian sites. The co=
mpany also found big brands like Procter & Gamble appearing alongside p=
ornographic sites.</p> <p style=3D"color: #3c4144; font-family: arial,helve=
tica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">This turned GSP into an overnight national security risk for=
two reasons: Google sets up all paid search campaigns to run on GSP by def=
ault. Advertisers using Performance Max (Pmax) also had no way to opt out.<=
/p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Goog=
le may have hoped that this big problem would die out by introducing tiny c=
oncessions. The company announced they would =E2=80=9C<a href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQc=
jh8nU8vJ6W_k=3D/4z3kt7wQZbH3I8balMFun1pHtJBeHqnYjNNnuVrSDh8=3D" style=3D"co=
lor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text=
-align: left; line-height: 1.5;">temporarily=E2=80=9D let advertisers opt o=
ut</a> of GSP. You would have to reach out to your Google rep to do so. (Mo=
st Google Ads customers don't have a Google rep.)</p> <p style=3D"color: #3=
c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;">They also began allowing adve=
rtisers to access an extremely limited report that would show them if their=
ads ran on the handful of sites Adalytics reported on =E2=80=94 up to the =
last six weeks.</p> <p style=3D"color: #3c4144; font-family: arial,helvetic=
a,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-alig=
n: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bot=
tom: 10px;">But advertisers deserve more than that.</p> <p style=3D"color: =
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;">Two weeks after the Adalyti=
cs report, we began producing a weekly report of toxic and illegal websites=
that proved GSP was a systemic failure.</p> <p style=3D"color: #3c4144; fo=
nt-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px;">We found Google serving ads on:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">sanction-violating Iranian =
sites</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">extremely questionable adul=
t sites</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">sites that traffic in disin=
formation and hate</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">This is big news. Google has been sending billions of dollars =
to websites like this for years =E2=80=94 with zero accountability to =
advertisers. Now, we finally have the power to see for ourselves.</p> <p st=
yle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight=
: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt;=
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=
=3D"font-size: 16pt;"><strong>Next steps</strong></span></p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you=E2=80=99re a br=
and, here's what you should do next:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Head to your Google dashboa=
rd and review your search campaign inventory. See anything interesting? Let=
us know.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Update your exclusion list,=
which now applies across your account, including Pmax.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">There=E2=80=99s still much more to do to bring accountability =
to the billion-dollar corporations that control where ads go. Our work is f=
unded by our community, not Google. <a href=3D"[link removed]
mails/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6W_k=3D/4z=
3kt7wQZbH3I8balMFun8ondFxol48-86K-ds_Niiw=3D" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;">Support us through a donation here</a>.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1=
).png" width=3D"600" align=3D"center" style=3D"outline: none; text-decorati=
on: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; di=
splay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Claire & N=
andini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #F7F6EE; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
9scfyKFbuQcjh8nU8vJ6W_k=3D/4z3kt7wQZbH3I8balMFunzZSLn_KR_5C54t17W00MdQ=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
hticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none;=
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; c=
lear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center=
; border: none; display: inline; margin-top: 8px; margin-bottom: 8px; width=
: auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
mails.com/emails/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8v=
J6W_k=3D/4z3kt7wQZbH3I8balMFun0WC_RLrXqXQuVMb9_YnTXY=3D" target=3D"_blank" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
=3D"Instagram"> <img class=3D"email-icon" width=3D"24" src=3D"[link removed]
myads.app.neoncrm.com/nx/static/img/icons/social-media/lighticons/Instagram=
.png" border=3D"0" alt=3D"Instagram" style=3D"outline: none; text-decoratio=
n: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; mar=
gin: 0 auto; Margin: 0 auto; float: none; text-align: center; border: none;=
display: inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-=
fit: none; height: auto;"> </a> <a href=3D"[link removed]
s/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6W_k=3D/4z3kt7=
wQZbH3I8balMFun7j3UoHVwufEvMU2AOokZdw=3D" target=3D"_blank" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"LinkedIn"> =
<img class=3D"email-icon" width=3D"24" src=3D"[link removed]
m.com/nx/static/img/icons/social-media/lighticons/LinkedIn.png" border=3D"0=
" alt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; -ms-inter=
polation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto; Margi=
n: 0 auto; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6W_k=3D/4z3kt7wQZbH3I8balMFun7AZ=
bqnIWTP2EobKFcdP2X4=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5; margin: 5px; Margin: 5px;" title=3D"X"> <img class=3D"email-icon"=
width=3D"24" src=3D"[link removed]
/social-media/lighticons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; text-alig=
n: center; border: none; display: inline; margin-top: 8px; margin-bottom: 8=
px; width: auto; object-fit: none; height: auto;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word;=
width: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; li=
ne-height: 2em; border-collapse: collapse; padding-top: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
This email was sent to [email protected]. <a href=3D=
"[link removed]
9scfyKFbuQcjh8nU8vJ6W_k=3D/4z3kt7wQZbH3I8balMFun_cR-OFfbKSVuNmYpzhImJM=3D" =
target=3D"_blank" title=3D"Unsubscribe from email list" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">Click here to unsubscribe.</a>
</center> </th>=20
</tr>=20
</tbody>
</table> </td>=20
</tr>=20
</tbody>
</table>=20
</center> </td>=20
</tr>=20
</tbody>
</table> =20
<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=96a9e9e9fc66dea6b887296331f847559m537410=
196a&targetUrl=3Dhttps://checkmyads.app.neoncrm.com/np/images/s.gif" wi=
dth=3D"1" height=3D"1" border=3D"0">
</body>
</html><img width=3D'1' height=3D'1' border=3D'0' src=3D'[link removed]
ails.com/emails/tracking/open-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6=
W_k=3D'/>
------=_Part_34297417_524398855.1708977676163--
------=_Part_34297410_734239170.1708977676139--
If you're having trouble viewing this email, you can see it online, [link removed].
Google gave up. You can check your GSP ads now.
Big news, folks: Google is finally giving in.
Starting March 4, brands will be able to audit their ad placements on Google Search Partner (GSP) network. They will also be able to apply account-level placement exclusions when using Performance Max, Google's “AI-powered” ad product.
This product update comes after months of reporting from us and advertising research firm Adalytics that revealed that Google was systematically running search ads on brand unsafe — and sometimes illegal — inventory through GSP.
Why is this big news? Google urges advertisers to use GSP, a network of “vetted” non-Google websites and YouTube channels, to reach more customers across the web. But they have never allowed advertisers to find out which websites they were running on — or how much they were spending on each of them.
But last November, Adalytics reported that GSP was serving U.S. government agency ads on sanctioned Iranian sites. The company also found big brands like Procter & Gamble appearing alongside pornographic sites.
This turned GSP into an overnight national security risk for two reasons: Google sets up all paid search campaigns to run on GSP by default. Advertisers using Performance Max (Pmax) also had no way to opt out.
Google may have hoped that this big problem would die out by introducing tiny concessions. The company announced they would “temporarily” let advertisers opt out of GSP. You would have to reach out to your Google rep to do so. (Most Google Ads customers don't have a Google rep.)
They also began allowing advertisers to access an extremely limited report that would show them if their ads ran on the handful of sites Adalytics reported on — up to the last six weeks.
But advertisers deserve more than that.
Two weeks after the Adalytics report, we began producing a weekly report of toxic and illegal websites that proved GSP was a systemic failure.
We found Google serving ads on:
sanction-violating Iranian sites
extremely questionable adult sites
sites that traffic in disinformation and hate
This is big news. Google has been sending billions of dollars to websites like this for years — with zero accountability to advertisers. Now, we finally have the power to see for ourselves.
Next steps
If you’re a brand, here's what you should do next:
Head to your Google dashboard and review your search campaign inventory. See anything interesting? Let us know.
Update your exclusion list, which now applies across your account, including Pmax.
There’s still much more to do to bring accountability to the billion-dollar corporations that control where ads go. Our work is funded by our community, not Google. Support us through a donation here.
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6=
W_k=3D.
Google gave up. You can check your GSP ads now.
Big news, folks: Google is finally giving in.
Starting March 4, brands will be able to audit their ad placements on Googl=
e Search Partner (GSP) network. They will also be able to apply account-lev=
el placement exclusions when using Performance Max, Google's =E2=80=9CAI-po=
wered=E2=80=9D ad product.
This product update comes after months of reporting from us and advertising=
research firm Adalytics that revealed that Google was systematically runni=
ng search ads on brand unsafe =E2=80=94 and sometimes illegal =E2=80=94 inv=
entory through GSP.
Why is this big news? Google urges advertisers to use GSP, a network of =E2=
=80=9Cvetted=E2=80=9D non-Google websites and YouTube channels, to reach mo=
re customers across the web. But they have never allowed advertisers to fin=
d out which websites they were running on =E2=80=94 or how much they were s=
pending on each of them.
But last November, Adalytics reported that GSP was serving U.S. government =
agency ads on sanctioned Iranian sites. The company also found big brands l=
ike Procter & Gamble appearing alongside pornographic sites.
This turned GSP into an overnight national security risk for two reasons: G=
oogle sets up all paid search campaigns to run on GSP by default. Advertise=
rs using Performance Max (Pmax) also had no way to opt out.
Google may have hoped that this big problem would die out by introducing ti=
ny concessions. The company announced they would =E2=80=9Ctemporarily=E2=80=
=9D let advertisers opt out of GSP. You would have to reach out to your Goo=
gle rep to do so. (Most Google Ads customers don't have a Google rep.)
They also began allowing advertisers to access an extremely limited report =
that would show them if their ads ran on the handful of sites Adalytics rep=
orted on =E2=80=94 up to the last six weeks.
But advertisers deserve more than that.
Two weeks after the Adalytics report, we began producing a weekly report of=
toxic and illegal websites that proved GSP was a systemic failure.
We found Google serving ads on:
sanction-violating Iranian sites
extremely questionable adult sites
sites that traffic in disinformation and hate
This is big news. Google has been sending billions of dollars to websites l=
ike this for years =E2=80=94 with zero accountability to advertisers. Now, =
we finally have the power to see for ourselves.
Next steps
If you=E2=80=99re a brand, here's what you should do next:
Head to your Google dashboard and review your search campaign inventory. Se=
e anything interesting? Let us know.
Update your exclusion list, which now applies across your account, includin=
g Pmax.
There=E2=80=99s still much more to do to bring accountability to the billio=
n-dollar corporations that control where ads go. Our work is funded by our =
community, not Google. Support us through a donation here.
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
emailId=3D96a9e9e9fc66dea6b887296331f847559m537410196a&userId=3DYZi1e6b19Xt=
jIQH1mOL5vJCgQrydoB4Fs6tE2c-j8A4%3D.
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<head>=20
<meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
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<meta name=3D"viewport" content=3D"width=3Ddevice-width"> <!--[if !mso]><=
!-->=20
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esheet" type=3D"text/css">=20
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<link href=3D"[link removed]" rel=3D=
"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" =
rel=3D"stylesheet" type=3D"text/css">=20
<link href=3D"[link removed]" rel=3D"st=
ylesheet" type=3D"text/css"> <!--<![endif]--> <!--[if mso]>
<style type=3D"text/css">
@import url('[link removed]');
@import url('[link removed]
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@import url('[link removed]'=
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@import url('[link removed]
s+Pro');
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<![end-if]-->=20
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<style type=3D"text/css">
li {
text-indent: -1em; /* Normalise space between bullets and text =
*/
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<![endif]-->=20
</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: arial,helvetica,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; width: 100%;"> <!--[if !gte mso 9]>=
<!--><span style=3D"display:none !important; font-size:0px; line-height:0px=
; max-height:0px; max-width:0px; opacity:0; overflow:hidden; visibility:hid=
den; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START---->A huge W for transpa=
rency!<!--NEONCRM-PREVIEW-TEXT-END-----></span> <!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; background-color: #F7F6EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: aria=
l,helvetica,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line=
-height: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #F7F6EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
PYNG9scfyKFbuQcjh8nU8vJ6W_k=3D/4z3kt7wQZbH3I8balMFunzf5eEH8X-ICG0eBEpG0dvA=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only5" style=3D"border-spac=
ing: 0; border-collapse: collapse; vertical-align: top; text-align: left; p=
adding: 0; position: relative; width: 100%; display: table; margin: 0; Marg=
in: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif;"=
>=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 24px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_News_Header.png" alt=3D"CRM_=
News_Header.png" width=3D"600" align=3D"center" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear=
: both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-a=
lign: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong><span =
style=3D"font-size: 20pt;">Google gave up. You can check your GSP ads now.<=
/span></strong></p> <p style=3D"color: #3c4144; font-family: arial,helvetic=
a,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-alig=
n: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bot=
tom: 10px;">Big news, folks: Google is finally giving in.</p> <p style=3D"c=
olor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; p=
adding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-he=
ight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Starting March 4, bra=
nds will be able to audit their ad placements on Google Search Partner (GSP=
) network. They will also be able to apply account-level placement exclusio=
ns when using Performance Max, Google's =E2=80=9CAI-powered=E2=80=9D ad pro=
duct.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">This product update comes after months of reporting from us and advertisi=
ng research firm Adalytics that revealed that <a href=3D"[link removed]
ails.com/emails/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ=
6W_k=3D/4z3kt7wQZbH3I8balMFun8cxN1mDUimJ7N2pztQoQ58=3D" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;">Google was systematically running search ads on br=
and unsafe</a> =E2=80=94 and sometimes illegal =E2=80=94 inventory through =
GSP.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"=
>Why is this big news? Google urges advertisers to use GSP, a network of =
=E2=80=9Cvetted=E2=80=9D non-Google websites and YouTube channels, to reach=
more customers across the web. But they have never allowed advertisers to =
find out which websites they were running on =E2=80=94 or how much the=
y were spending on each of them.</p> <p style=3D"color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">But last November, Adalytics reported that GSP=
was serving U.S. government agency ads on sanctioned Iranian sites. The co=
mpany also found big brands like Procter & Gamble appearing alongside p=
ornographic sites.</p> <p style=3D"color: #3c4144; font-family: arial,helve=
tica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">This turned GSP into an overnight national security risk for=
two reasons: Google sets up all paid search campaigns to run on GSP by def=
ault. Advertisers using Performance Max (Pmax) also had no way to opt out.<=
/p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Goog=
le may have hoped that this big problem would die out by introducing tiny c=
oncessions. The company announced they would =E2=80=9C<a href=3D"[link removed]
i.neonemails.com/emails/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQc=
jh8nU8vJ6W_k=3D/4z3kt7wQZbH3I8balMFun1pHtJBeHqnYjNNnuVrSDh8=3D" style=3D"co=
lor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text=
-align: left; line-height: 1.5;">temporarily=E2=80=9D let advertisers opt o=
ut</a> of GSP. You would have to reach out to your Google rep to do so. (Mo=
st Google Ads customers don't have a Google rep.)</p> <p style=3D"color: #3=
c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;">They also began allowing adve=
rtisers to access an extremely limited report that would show them if their=
ads ran on the handful of sites Adalytics reported on =E2=80=94 up to the =
last six weeks.</p> <p style=3D"color: #3c4144; font-family: arial,helvetic=
a,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-alig=
n: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bot=
tom: 10px;">But advertisers deserve more than that.</p> <p style=3D"color: =
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;">Two weeks after the Adalyti=
cs report, we began producing a weekly report of toxic and illegal websites=
that proved GSP was a systemic failure.</p> <p style=3D"color: #3c4144; fo=
nt-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px;">We found Google serving ads on:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">sanction-violating Iranian =
sites</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">extremely questionable adul=
t sites</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">sites that traffic in disin=
formation and hate</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">This is big news. Google has been sending billions of dollars =
to websites like this for years =E2=80=94 with zero accountability to =
advertisers. Now, we finally have the power to see for ourselves.</p> <p st=
yle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight=
: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt;=
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=
=3D"font-size: 16pt;"><strong>Next steps</strong></span></p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you=E2=80=99re a br=
and, here's what you should do next:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Head to your Google dashboa=
rd and review your search campaign inventory. See anything interesting? Let=
us know.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Update your exclusion list,=
which now applies across your account, including Pmax.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">There=E2=80=99s still much more to do to bring accountability =
to the billion-dollar corporations that control where ads go. Our work is f=
unded by our community, not Google. <a href=3D"[link removed]
mails/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6W_k=3D/4z=
3kt7wQZbH3I8balMFun8ondFxol48-86K-ds_Niiw=3D" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;">Support us through a donation here</a>.</p></th>=20
</tr>=20
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1=
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Claire & N=
andini</p></th>=20
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border-collapse: collapse; vertical-align: top; text-align: left; padding: =
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; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
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lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
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ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
9scfyKFbuQcjh8nU8vJ6W_k=3D/4z3kt7wQZbH3I8balMFunzZSLn_KR_5C54t17W00MdQ=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
hticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none;=
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; c=
lear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center=
; border: none; display: inline; margin-top: 8px; margin-bottom: 8px; width=
: auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
mails.com/emails/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8v=
J6W_k=3D/4z3kt7wQZbH3I8balMFun0WC_RLrXqXQuVMb9_YnTXY=3D" target=3D"_blank" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
=3D"Instagram"> <img class=3D"email-icon" width=3D"24" src=3D"[link removed]
myads.app.neoncrm.com/nx/static/img/icons/social-media/lighticons/Instagram=
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n: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; mar=
gin: 0 auto; Margin: 0 auto; float: none; text-align: center; border: none;=
display: inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-=
fit: none; height: auto;"> </a> <a href=3D"[link removed]
s/tracking/click-link/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6W_k=3D/4z3kt7=
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<img class=3D"email-icon" width=3D"24" src=3D"[link removed]
m.com/nx/static/img/icons/social-media/lighticons/LinkedIn.png" border=3D"0=
" alt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; -ms-inter=
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margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/ToslhXWweK_SSKzpPYNG9scfyKFbuQcjh8nU8vJ6W_k=3D/4z3kt7wQZbH3I8balMFun7AZ=
bqnIWTP2EobKFcdP2X4=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
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width=3D"24" src=3D"[link removed]
/social-media/lighticons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; text-alig=
n: center; border: none; display: inline; margin-top: 8px; margin-bottom: 8=
px; width: auto; object-fit: none; height: auto;"> </a>=20
</center> </th>=20
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al,helvetica,sans-serif;">=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
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width: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; li=
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If you're having trouble viewing this email, you can see it online, [link removed].
Google gave up. You can check your GSP ads now.
Big news, folks: Google is finally giving in.
Starting March 4, brands will be able to audit their ad placements on Google Search Partner (GSP) network. They will also be able to apply account-level placement exclusions when using Performance Max, Google's “AI-powered” ad product.
This product update comes after months of reporting from us and advertising research firm Adalytics that revealed that Google was systematically running search ads on brand unsafe — and sometimes illegal — inventory through GSP.
Why is this big news? Google urges advertisers to use GSP, a network of “vetted” non-Google websites and YouTube channels, to reach more customers across the web. But they have never allowed advertisers to find out which websites they were running on — or how much they were spending on each of them.
But last November, Adalytics reported that GSP was serving U.S. government agency ads on sanctioned Iranian sites. The company also found big brands like Procter & Gamble appearing alongside pornographic sites.
This turned GSP into an overnight national security risk for two reasons: Google sets up all paid search campaigns to run on GSP by default. Advertisers using Performance Max (Pmax) also had no way to opt out.
Google may have hoped that this big problem would die out by introducing tiny concessions. The company announced they would “temporarily” let advertisers opt out of GSP. You would have to reach out to your Google rep to do so. (Most Google Ads customers don't have a Google rep.)
They also began allowing advertisers to access an extremely limited report that would show them if their ads ran on the handful of sites Adalytics reported on — up to the last six weeks.
But advertisers deserve more than that.
Two weeks after the Adalytics report, we began producing a weekly report of toxic and illegal websites that proved GSP was a systemic failure.
We found Google serving ads on:
sanction-violating Iranian sites
extremely questionable adult sites
sites that traffic in disinformation and hate
This is big news. Google has been sending billions of dollars to websites like this for years — with zero accountability to advertisers. Now, we finally have the power to see for ourselves.
Next steps
If you’re a brand, here's what you should do next:
Head to your Google dashboard and review your search campaign inventory. See anything interesting? Let us know.
Update your exclusion list, which now applies across your account, including Pmax.
There’s still much more to do to bring accountability to the billion-dollar corporations that control where ads go. Our work is funded by our community, not Google. Support us through a donation here.
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
Message Analysis
- Sender: Check My Ads
- Political Party: n/a
- Country: United States
- State/Locality: n/a
- Office: n/a