Dear John,

Imagine spending your whole life in a basement. Imagine never seeing daylight or feeling the sun on your face. Imagine if none of your surroundings were even real! This is the reality for so many penguins in captivity.

Right now, 15 penguins live underground in Sea Life London Aquarium. They have a painted mirage on the wall, fake snow and fake rocks, a tiny pool and no way of ever making it back to the wild. 

As you know, last week we launched our campaign to release the penguins from their basement prison, in the Sea Life London Aquarium. As part of our campaign launch, we are holding a Freedom Champion sign-up week all this week.

Will you join us today?

To keep being here fighting for the freedom of birds just like Fry, pictured below, we must increase our number of amazing regular donors. Can we count on you?
www.freedomforanimals.org.uk/donate/fc-week-february-2024

With your help, we can continue to put pressure on Merlin Entertainments to release the fifteen penguins to a true sanctuary, and cease the exhibition of penguins with immediate effect. 

With your help we can fight for Fry, his friends, and all of the other penguins exploited by Sea Life aquariums. 

Our campaign calling for the immediate release of the penguins from Sea Life London Aquarium would not be possible without the support of people like you. So please, if you can, join us as our newest Freedom Champion today.

We truly appreciate everything you've already done to help animals suffering in captivity. 

For the animals,


Laura Tomlinson
Fundraising Manager
Freedom for Animals